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Analysis of Consumers’ Levels of Interest and Satisfaction On the Attributes of the Mitsubishi Pajero Sport

Hasanuddin Journal of Applied Business and Entrepreneurship · Vol. 5 No. 2 (2022) · pp. 91–100

ISSN
2598-0890, 2598-0882
Published
2022-08-22
Publisher
Master of Management, Faculty of Economics and Business, Hasanuddin University.
Language
en

Abstract

This study aimed to analyze the consumers’ levels of importance, performance, and satisfaction on 23 attributes of the Mitsubishi Pajero Sport car. There were 120 Mitsubishi Pajero Sport consumers from the Mitsubishi Pajero Sport club members as the research respondents filling out the online questionnaire. The attributes are: body design with impressive performance; up-to-date or stylish interior design; good voice control; tougher and more luxurious exterior design; easy-to-reach audio layout design; good audio quality; Mitsubishi's flagship SUV product; good quality safety equipment; good soundproofing from outside; comfortable seating position; no vibration when driving at high speed; easy steering control; good maneuverability when cornering; passenger comfort; fuel-efficient; easy spare parts availability; cheap spare part prices; good after-sales service from dealers; low cost of service; low price; technological features; masculine impression of off-road style, and; powerful engine. Based on the importance level, the five important attributes are: up-to-date or stylish interior design; masculine impression of off-road style; body design with impressive performance; powerful engine, and; good soundproofing from the outside. According to the respondents, the top five attributes performed well, with the average scores as follows: the masculine impression of off-road style attribute at 4.78; the powerful engine attribute at 4.74; the easy steering control attribute at 4.69; the body design with impressive performance attribute at 4.68, and; the tougher and more luxurious exterior design attribute at 4.47. Based on the regression results using the importance-performance matrix, the attributes that were considered important by the respondents, yet had not been able to satisfy the respondents, are: up-to-date or stylish interior design; cheap spare part prices; good quality safety equipment; passenger comfort, and; fuel-efficient.

Keywords

Collaboration network of the authors

14 authors · 20 co-authorship links

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Co-authorOrganisationJoint articles
Nur AzisahAffiliation unknown2
Chairul PaotonanAffiliation unknown2
SyamsuriaAffiliation unknown2
Fauziah UmarAffiliation unknown1
Ardhia Pramesti Regitha MukmininAffiliation unknown1
Andi ReniAffiliation unknown1
madjdah madjdah mulia asminAffiliation unknown1
Putria EmbaAffiliation unknown1
Muhammad IsmailAffiliation unknown1
Andi Sitti ChairunnisaAffiliation unknown1
Febriyanti Karimba PangadonganAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/hjabe/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Analysis of Consumers’ Levels of Interest and Satisfaction On the Attributes of the Mitsubishi Pajero Sport</dc:title>
	<dc:creator xml:lang="en">Marsuki_Pasman</dc:creator>
	<dc:creator xml:lang="en">Asdar, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Sudirman, Indriyanti </dc:creator>
	<dc:subject xml:lang="en">Product</dc:subject>
	<dc:subject xml:lang="en">Expectancy Theory</dc:subject>
	<dc:subject xml:lang="en">Mitsubishi Pajero Sport</dc:subject>
	<dc:subject xml:lang="en">Disconfirmation Theory</dc:subject>
	<dc:description xml:lang="en">This study aimed to analyze the consumers’ levels of importance, performance, and satisfaction on 23 attributes of the Mitsubishi Pajero Sport car. There were 120 Mitsubishi Pajero Sport consumers from the Mitsubishi Pajero Sport club members as the research respondents filling out the online questionnaire. The attributes are: body design with impressive performance; up-to-date or stylish interior design; good voice control; tougher and more luxurious exterior design; easy-to-reach audio layout design; good audio quality; Mitsubishi's flagship SUV product; good quality safety equipment; good soundproofing from outside; comfortable seating position; no vibration when driving at high speed; easy steering control; good maneuverability when cornering; passenger comfort; fuel-efficient; easy spare parts availability; cheap spare part prices; good after-sales service from dealers; low cost of service; low price; technological features; masculine impression of off-road style, and; powerful engine. Based on the importance level, the five important attributes are: up-to-date or stylish interior design; masculine impression of off-road style; body design with impressive performance; powerful engine, and; good soundproofing from the outside.&amp;nbsp;According to the respondents, the top five attributes performed well, with the average scores as follows: the masculine impression of off-road style attribute at 4.78; the powerful engine attribute at 4.74; the easy steering control attribute at 4.69; the body design with impressive performance attribute at 4.68, and; the tougher and more luxurious exterior design attribute at 4.47. Based on the regression results using the importance-performance matrix, the attributes that were considered important by the respondents, yet had not been able to satisfy the respondents, are: up-to-date or stylish interior design; cheap spare part prices; good quality safety equipment; passenger comfort, and; fuel-efficient.&amp;nbsp;</dc:description>
	<dc:publisher xml:lang="en">Master of Management, Faculty of Economics and Business, Hasanuddin University.</dc:publisher>
	<dc:date>2022-08-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/hjabe/article/view/21680</dc:identifier>
	<dc:source xml:lang="en">Hasanuddin Journal of Applied Business and Entrepreneurship; Vol. 5 No. 2 (2022): Hasanuddin Journal of Applied Business and Entrepreneurship; 91-100</dc:source>
	<dc:source>2598-0890</dc:source>
	<dc:source>2598-0882</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/hjabe/article/view/21680/8527</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Hasanuddin Journal of Applied Business and Entrepreneurship</dc:rights>
</oai_dc:dc>