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The Influence of Social Media and Product Quality in Creating Repurchase Interest in Scarlett Whitening Beauty Products Through Intervening Variables of Customer Satisfaction in Makassar City

Hasanuddin Journal of Applied Business and Entrepreneurship · Vol. 6 No. 3 (2023) · pp. 76–89

ISSN
2598-0890, 2598-0882
Published
2023-08-01
Publisher
Master of Management, Faculty of Economics and Business, Hasanuddin University.
Language
en

Abstract

This research aims to determine the effect of Social Media and Product Quality in Creating Repurchase Interest of Scarlett Whitening Beauty Products through Customer Intervening Variables in Makassar City. This study is quantitative research with descriptive approach. The population in this study is the people in Makassar City who use Scarlett Whitening beauty products with an unknown population. The sample in this study found 100 people using the Rao Purba (2016) formula with an error rate of 10 %. Data collection techniques are questionnaires using a Likert scale while data analysis techniques using Partial Least Square. The results of the study indicate that Social Media and Product Quality have a positive and significant effect on the Scarlett Whitening Beauty Product Repurchase Interest through variables that annoy customers in Makassar City.nbsp;

Keywords

Collaboration network of the authors

9 authors · 12 co-authorship links

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  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
M SobarsyahAffiliation unknown1
Gora Anadi SantikaAffiliation unknown1
Dian ParawansaAffiliation unknown1
Bastian RumpangAffiliation unknown1
Muhammad ArifUniversitas Halu Oleo1
Wardhani HakimAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/hjabe/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Social Media and Product Quality in Creating  Repurchase Interest in Scarlett Whitening Beauty Products Through Intervening Variables of Customer Satisfaction in Makassar City</dc:title>
	<dc:creator xml:lang="en">Putri, Febyola Yovita</dc:creator>
	<dc:creator xml:lang="en">Parawansa, Dian A S</dc:creator>
	<dc:creator xml:lang="en">Jusni</dc:creator>
	<dc:subject xml:lang="en">Social Media</dc:subject>
	<dc:subject xml:lang="en">Product Quality</dc:subject>
	<dc:subject xml:lang="en">Repurchase Intention</dc:subject>
	<dc:subject xml:lang="en">Customer Satisfaction</dc:subject>
	<dc:description xml:lang="en">This research aims to determine the effect of Social Media and Product Quality in Creating Repurchase Interest of Scarlett Whitening Beauty Products through Customer Intervening Variables in Makassar City. This study is quantitative research with descriptive approach. The population in this study is the people in Makassar City who use Scarlett Whitening beauty products with an unknown population. The sample in this study found 100 people using the Rao Purba (2016) formula with an error rate of 10 %. Data collection techniques are questionnaires using a Likert scale while data analysis techniques using Partial Least Square. The results of the study indicate that Social Media and Product Quality have a positive and significant effect on the Scarlett Whitening Beauty Product Repurchase Interest through variables that annoy customers in Makassar City.nbsp;</dc:description>
	<dc:publisher xml:lang="en">Master of Management, Faculty of Economics and Business, Hasanuddin University.</dc:publisher>
	<dc:date>2023-08-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:identifier>https://journal.unhas.ac.id/index.php/hjabe/article/view/27775</dc:identifier>
	<dc:source xml:lang="en">Hasanuddin Journal of Applied Business and Entrepreneurship; Vol. 6 No. 3 (2023): Hasanuddin Journal of Applied Business and Entrepreneurship; 76-89</dc:source>
	<dc:source>2598-0890</dc:source>
	<dc:source>2598-0882</dc:source>
	<dc:language>en</dc:language>
	<dc:rights xml:lang="en">Copyright (c) 2023 Hasanuddin Journal of Applied Business and Entrepreneurship</dc:rights>
</oai_dc:dc>