Patterns of Social Media Use and Transformation of Digital Political Participation in Indonesia: Analysis of a Behavioralist Perspective

Syam, Febrianto; Rukmana S, Novayanti Sopia

Open access Jurnal

Patterns of Social Media Use and Transformation of Digital Political Participation in Indonesia: Analysis of a Behavioralist Perspective

Politics and Humanism · Vol. 3 No. 2 (2024) · pp. 8–18

ISSN: 2962-8059, 2962-8059
Published: 2024-12-31
Publisher: MAGISTER ILMU POLITIK FISIP UNIVERSITAS HASANUDDIN
Language: en
License: creativecommons.org/licenses/by/4.0

Abstract

This research analyzes the transformation of social media usage patterns and their impact on digital political participation in Indonesia. Through secondary data analysis from various official sources during the 2019-2024 period, the research reveals fundamental changes in how Indonesian society interacts with digital political space. Using a political behavioralism perspective, this study explores four main dimensions: transformation of social media usage patterns, demographic segmentation of users, duration and intensity of usage, and usage motivation in the context of political participation. The results show that social media penetration reaching 73.7% has created a complex digital public sphere, where WhatsApp (89.2%), YouTube (72.3%), and Facebook (70.2%) become dominant platforms. Demographic segmentation analysis reveals significant differences in platform preferences across generations, with Generation X more inclined toward YouTube (85%) and Facebook (77%). Average usage duration of 3.25 hours per day creates more fluid and personal patterns of political participation. Diverse usage motivations, from entertainment to networking, have transformed how society engages in political processes. These findings contribute to understanding new dynamics of political participation in the digital era and their implications for contemporary Indonesian democracy.

Keywords

Collaboration network of the authors

6 authors · 7 co-authorship links · 2 across different organisations

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Universitas Islam Negeri Alauddin Makassar
Syarif Hidayatullah State Islamic University Jakarta
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
Thicker line = more joint articles · bigger circle = more articles

Show as table

Co-author	Organisation	Joint articles
Zulfiani Zulfiani	Syarif Hidayatullah State Islamic University Jakarta	1
Sadhriany Pertiwi Saleh	Universitas Islam Negeri Alauddin Makassar	1
Mawarda Mawarda	Affiliation unknown	1
Ismah Titah Ruslin	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jph/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en">Patterns of Social Media Use and Transformation of Digital Political Participation in Indonesia: Analysis of a Behavioralist Perspective</dc:title>
	<dc:creator xml:lang="en">Syam, Febrianto</dc:creator>
	<dc:creator xml:lang="en">Rukmana S, Novayanti Sopia</dc:creator>
	<dc:subject xml:lang="en">Social media</dc:subject>
	<dc:subject xml:lang="en">digital political participation</dc:subject>
	<dc:subject xml:lang="en">political behavioralism</dc:subject>
	<dc:subject xml:lang="en">digital public sphere</dc:subject>
	<dc:subject xml:lang="en">digital democracy</dc:subject>
	<dc:subject xml:lang="en">Indonesia</dc:subject>
	<dc:description xml:lang="en">This research analyzes the transformation of social media usage patterns and their impact on digital political participation in Indonesia. Through secondary data analysis from various official sources during the 2019-2024 period, the research reveals fundamental changes in how Indonesian society interacts with digital political space. Using a political behavioralism perspective, this study explores four main dimensions: transformation of social media usage patterns, demographic segmentation of users, duration and intensity of usage, and usage motivation in the context of political participation. The results show that social media penetration reaching 73.7% has created a complex digital public sphere, where WhatsApp (89.2%), YouTube (72.3%), and Facebook (70.2%) become dominant platforms. Demographic segmentation analysis reveals significant differences in platform preferences across generations, with Generation X more inclined toward YouTube (85%) and Facebook (77%). Average usage duration of 3.25 hours per day creates more fluid and personal patterns of political participation. Diverse usage motivations, from entertainment to networking, have transformed how society engages in political processes. These findings contribute to understanding new dynamics of political participation in the digital era and their implications for contemporary Indonesian democracy.</dc:description>
	<dc:publisher xml:lang="en">MAGISTER ILMU POLITIK FISIP UNIVERSITAS HASANUDDIN</dc:publisher>
	<dc:date>2024-12-31</dc:date>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/jph/article/view/42476</dc:identifier>
	<dc:source xml:lang="en">Politics and Humanism; Vol. 3 No. 2 (2024); 8-18</dc:source>
	<dc:source xml:lang="id">Journal of Politics and Humanism; Vol 3 No 2 (2024); 8-18</dc:source>
	<dc:source>2962-8059</dc:source>
	<dc:source>2962-8059</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jph/article/view/42476/12369</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Politics and Humanism</dc:rights>
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