Pengaruh Social Media Influencer, Persepsi Risiko, dan Ekspektasi Return terhadap Keputusan Investasi

A. Ahsan Amir; Bandang, Agus; Ulman Idris, Muhammad Istiyansyah

doi:10.26487/akrual.v17i2.32686

Open access Jurnal

Pengaruh Social Media Influencer, Persepsi Risiko, dan Ekspektasi Return terhadap Keputusan Investasi

Akrual: Jurnal Bisnis dan Akuntansi Kontemporer · Vol. UME No. MOR (2024) · pp. 177–189

DOI: 10.26487/akrual.v17i2.32686
ISSN: 2829-0615, 1979-1712
Published: 2024-07-31
Publisher: Accounting Department, Faculty of Economics and Business, Universitas Hasanuddin
Language: en
License: creativecommons.org/licenses/by/4.0

Abstract

This study examines and analyze the influence of social media, perceived risk, and expected return on investment decisions in the capital market. The independent variables in this study are social media influencers, risk perceptions, and return expectations, while the dependent variable is investment decisions. This study used a survey method by delivering questionnaires to investors in Makassar City. The sample was determined using the Slovin formula,sampling used a purposive sampling technique, and then data were compiled to be analyzed using multiple linear regression. The number of samples in this study was 100 respondents from the entire population. The regression test results showed that social media influencers and return expectations affect investment decisions in the capital market. At the same time, risk perception does not affect investment decisions in the capital market. Test result together reveal that social media influencer, risk perception and expected return accordingly influencer investment decision in the capital market.

Keywords

Collaboration network of the authors

15 authors · 30 co-authorship links

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Muhammadiyah University of Makassar
Affiliation unknown

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Co-author	Organisation	Joint articles
Abdul Hamid Habbe	Affiliation unknown	1
Radiatul Jannah	Affiliation unknown	1
Andi Kusumawati	Affiliation unknown	1
Sri Murti Ningsih	Affiliation unknown	1
Nirwana Nirwana	Muhammadiyah University of Makassar	1
Ainul Hurriyah Saifuddin	Affiliation unknown	1
Rahmawati HS	Affiliation unknown	1
Zulfitri Handayani	Affiliation unknown	1
Mediaty	Affiliation unknown	1
Hermita Arif	Affiliation unknown	1
Afdal	Affiliation unknown	1
Rahmawati HS Rahma	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/akrual/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en">Pengaruh Social Media Influencer, Persepsi Risiko, dan Ekspektasi Return terhadap Keputusan Investasi</dc:title>
	<dc:creator xml:lang="en">A. Ahsan Amir</dc:creator>
	<dc:creator xml:lang="en">Bandang, Agus</dc:creator>
	<dc:creator xml:lang="en">Ulman Idris, Muhammad Istiyansyah</dc:creator>
	<dc:subject xml:lang="en">Social Media Influencer</dc:subject>
	<dc:subject xml:lang="en">Persepsi Risiko</dc:subject>
	<dc:subject xml:lang="en">Ekspektasi Return</dc:subject>
	<dc:subject xml:lang="en">Keputusan Investasi</dc:subject>
	<dc:description xml:lang="en">This study examines and analyze the influence of social media, perceived risk, and expected return on investment decisions in the capital market. The independent variables in this study are social media influencers, risk perceptions, and return expectations, while the dependent variable is investment decisions. This study used a survey method by delivering questionnaires to investors in Makassar City. The sample was determined using the Slovin formula,sampling used a purposive sampling technique, and then data were compiled to be analyzed using multiple linear regression. The number of samples in this study was 100 respondents from the entire population. The regression test results showed that social media influencers and return expectations affect investment decisions in the capital market. At the same time, risk perception does not affect investment decisions in the capital market. Test result together reveal that social media influencer, risk perception and expected return accordingly influencer investment decision in the capital market.</dc:description>
	<dc:publisher xml:lang="en">Accounting Department, Faculty of Economics and Business, Universitas Hasanuddin</dc:publisher>
	<dc:date>2024-07-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/akrual/article/view/32686</dc:identifier>
	<dc:identifier>10.26487/akrual.v17i2.32686</dc:identifier>
	<dc:source xml:lang="en">Akrual: Jurnal Bisnis dan Akuntansi Kontemporer; VOLUME 17 NOMOR 2 JULI 2024; 177-189</dc:source>
	<dc:source>2829-0615</dc:source>
	<dc:source>1979-1712</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/akrual/article/view/32686/13753</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Akrual: Jurnal Bisnis dan Akuntansi Kontemporer</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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