Melola Discovery

← Melola Discovery

Jurnal

Edukasi Digital Marketing Bagi Pelaku UMKM

Jurnal Pengabdian Masyarakat Hasanuddin · Vol. 2 No. 2 (2021) · pp. 123–129

DOI
10.20956/jpmh.v2i2.16115
ISSN
2722-6662
Published
2021-09-30
Publisher
Universitas Hasanuddin
Language
en

Abstract

English

Real-life work education is one of a form of off-campus education to give students a learning experience, such as by living in a community. Students are thus expected to be able to face and address the development problems of the community. The covid-19 pandemic changes all social activity around the world, restricts direct interaction and must provide both physical and social distance, and cannot assemble to prevent the spread of this virus It turns out that from the digital marketing educational videos that have been made, there are still many UMKM who do not know how to sell their products on digital media.

Bahasa Indonesia

Kuliah Kerja Nyata merupakan salah satu bentuk pendidikan di luar kampus untuk memberikan pengalaman belajar kepada mahasiswa, misalnya dengan hidup di tengah masyarakat. Dengan demikian mahasiswa diharapkan dapat menghadapi serta mengatasi masalah-masalah pembangunan di lingkungan masyarakat. Pandemi Covid-19 mengubah seluruh aktivitas masyarakat diseluruh dunia, membatasi interaksi secara langsung serta harus memberi jarak secara fisik maupun sosial, dan tidak boleh berkumpul untuk mencegah penyebaran virus ini. Hal ini memberi dampak terhadap seluruh kegiatan, terutama pada bidang perekonomian. Pertumbuhan ekonomi pada masa pandemi Covid-19 terjadi penurunan jika dibandingkan dengan tahun-tahun sebelumnya. Ternyata dari video edukasi digital marketing yang telah dibuat, masih banyak pelaku UMKM yang belum mengetahui cara menjual produknya di media digital.

Keywords

Collaboration network of the authors

16 authors · 82 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Teknokrat Indonesia
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad AkbarUniversitas Teknokrat Indonesia1
Rasdiana RasdianaAffiliation unknown1
Adam MujahadaAffiliation unknown1
Rifqah FadhilahAffiliation unknown1
Rolando Gilsan MokunaAffiliation unknown1
Shabri HidayatAffiliation unknown1
Fifni Eunike Angely B.Affiliation unknown1
Gita Alfiani RahmanAffiliation unknown1
Fransisco Hillarian MandeyAffiliation unknown1
Made SantanaAffiliation unknown1
Dewi SafitriAffiliation unknown1
Wisra Alifyardani IhzaAffiliation unknown1
Firdha Annisa DarmawanAffiliation unknown1
Rizkya ChaeratunnisaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jpmh/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc)
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Edukasi Digital Marketing Bagi Pelaku UMKM</dc:title>
	<dc:title xml:lang="id">Edukasi Digital Marketing Bagi Pelaku UMKM</dc:title>
	<dc:creator xml:lang="en">Sonni, Alem Febri</dc:creator>
	<dc:creator xml:lang="en">Ichzza, Fahira Nurul </dc:creator>
	<dc:subject xml:lang="en">Digital Marketing;</dc:subject>
	<dc:subject xml:lang="en">UMKM;</dc:subject>
	<dc:subject xml:lang="en">service;</dc:subject>
	<dc:subject xml:lang="en">community;</dc:subject>
	<dc:subject xml:lang="en">education</dc:subject>
	<dc:description xml:lang="en">Real-life work education is one of a form of off-campus education to give students a learning experience, such as by living in a community. Students are thus expected to be able to face and address the development problems of the community. The covid-19 pandemic changes all social activity around the world, restricts direct interaction and must provide both physical and social distance, and cannot assemble to prevent the spread of this virus It turns out that from the digital marketing educational videos that have been made, there are still many UMKM  who do not know how to sell their products on digital media.</dc:description>
	<dc:description xml:lang="id">Kuliah Kerja Nyata merupakan salah satu bentuk pendidikan di luar kampus untuk memberikan pengalaman belajar kepada mahasiswa, misalnya dengan hidup di tengah masyarakat. Dengan demikian mahasiswa diharapkan dapat menghadapi serta mengatasi masalah-masalah pembangunan di lingkungan masyarakat. Pandemi Covid-19 mengubah seluruh aktivitas masyarakat diseluruh dunia, membatasi interaksi secara langsung serta harus memberi jarak secara fisik maupun sosial, dan tidak boleh berkumpul untuk mencegah penyebaran virus ini. Hal ini memberi dampak terhadap seluruh kegiatan, terutama pada bidang perekonomian. Pertumbuhan ekonomi pada masa pandemi Covid-19 terjadi penurunan jika dibandingkan dengan tahun-tahun sebelumnya. Ternyata dari video edukasi digital marketing yang telah dibuat, masih banyak pelaku UMKM yang belum mengetahui cara menjual produknya di media digital.</dc:description>
	<dc:publisher xml:lang="en">Universitas Hasanuddin</dc:publisher>
	<dc:date>2021-09-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jpmh/article/view/16115</dc:identifier>
	<dc:identifier>10.20956/jpmh.v2i2.16115</dc:identifier>
	<dc:source xml:lang="en">Jurnal Pengabdian Masyarakat Hasanuddin; Vol.2. No.2 September 2021; 123 - 129</dc:source>
	<dc:source xml:lang="id">Jurnal Pengabdian Masyarakat Hasanuddin (JPMH); Vol.2. No.2 September 2021; 123 - 129</dc:source>
	<dc:source>2722-6662</dc:source>
	<dc:source>10.20956/jpmh.v2i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jpmh/article/view/16115/7403</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2021 Jurnal Pengabdian Masyarakat Hasanuddin</dc:rights>
</oai_dc:dc>