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The Impact of Social Media, Customer Experience and Servicescape on The Revisit Intention in Marine Tourism (A Case Study on Akkarena Beach, Makassar)

PONGGAWA : Journal of Fisheries Socio-Economic · Vol. UME No. MOR (2021) · pp. 39–50

DOI
10.35911/ponggawa.v1i1.13842
ISSN
2775-7196
Published
2021-05-05
Publisher
Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin
Language
en

Abstract

This study aims to determine the impact of social media, customer experience and servicescape on revisit intention in marine tourism objects at Akkarena Beach, Makassar and to determine the factors that impact the interest in revisit intention to Akkarena Beach, Makassar. This research was conducted from January to March 2021. The type of research used is associative. The research data was collected using the interview method and the distribution of a list of questions (questionnaires) distributed to 94 respondents who had visited the Akkarena Beach marine tourism object and active users of social media. The analysis technique used is multiple regression to prove the research hypothesis. Data that has met the validity test, reliability test and classical assumption are the processed to obtain a regression equation. The results of this research indicate that the impact of social media, customer experience and servicescape together has a positive and significant effect on revisit intention with a value of Fcount 11,403 > Ftable 2,709. The partial test shows that social media, customer experience and servicescape each have a positive and significant effect on revisit intention. Social media variabels have a positive and significant effect on revisit intention, it is seen from the value of Tcount 2,893 > Ttable 1,9864 with significance 0,002 Ttable 1,9864 with a significance 0,000 Ttable 1,9864 with a significance 0,004 < 0,05. The value of Adjusted R Square obtained from the Determinant Coefficient (R2) test on the revisit intention of 0,651 explains that 65,1% in revisit intention is able to be explained by variables are social media, customer experience and servicescape, while the remaining 34,9% us explained by other variables that are not investigated in this research.

Keywords

Collaboration network of the authors

40 authors · 173 co-authorship links · 23 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • National Research and Innovation Agency
  • Universitas Muhammadiyah Prof Dr Hamka
  • Institut Teknologi dan Sains Mandala
  • Universitas Balikpapan
  • Sunan Gunung Djati State Islamic University Bandung
  • Indonesia Open University
  • Universitas Negeri Surabaya
  • Other organisations
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sitti FakhriyyahAffiliation unknown9
Abdul WahidInstitut Teknologi dan Sains Mandala9
Amiluddin AmiluddinAffiliation unknown8
Andi Adri AriefAffiliation unknown7
Hamzah TahangAffiliation unknown7
Muhammad Dalvi MustafaAffiliation unknown5
Benny Audy Jaya GosariAffiliation unknown5
Arie Syahruni CangaraAffiliation unknown4
Firman FirmanUniversitas Balikpapan3
Aris BasoAffiliation unknown2
Sri Suro AdhawatiAffiliation unknown2
Sutinah MadeAffiliation unknown2
Asrul Rahadi RamlanAffiliation unknown2
Mardiana E. FachryAffiliation unknown2
Deni HadianaNational Research and Innovation Agency1
Zulmi RamdaniSunan Gunung Djati State Islamic University Bandung1
Jaka WarsihnaIndonesia Open University1
W. WidodoUniversitas Negeri Surabaya1
Darwis ChandraIndonesia University of Education1
E. SopandiNational Research and Innovation Agency1
Asnia AstutiAffiliation unknown1
Bismar HimawanAffiliation unknown1
Mardiana Ethrawaty FachryAffiliation unknown1
Nisfah Ainun MardiyahAffiliation unknown1
Andi IshakAffiliation unknown1
Yerwin Toga SambolangiAffiliation unknown1
Ardillawati TajufriAffiliation unknown1
Risna RisnaAffiliation unknown1
Indrya SariAffiliation unknown1
Nurshobri Washolaat RambeAffiliation unknown1
Medinah MahmudAffiliation unknown1
Rezki Inta FawaidAffiliation unknown1
Dian Islamia MuhtarAffiliation unknown1
Suhada SuhadaAffiliation unknown1
Nur Amaliyah NasruddinAffiliation unknown1
Ayu Dwi Saputri Wahab AyuAffiliation unknown1
Nur Citra AynunAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/ponggawa/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Impact of Social Media, Customer Experience and Servicescape on The Revisit Intention in Marine Tourism (A Case Study on Akkarena Beach, Makassar)</dc:title>
	<dc:creator xml:lang="en">Adam Andy Omar, Yaumil Atia</dc:creator>
	<dc:creator xml:lang="en">Amri, Andi</dc:creator>
	<dc:creator xml:lang="en">Hasani, M. Chasyim</dc:creator>
	<dc:subject xml:lang="en">Social Media</dc:subject>
	<dc:subject xml:lang="en">Customer Experience</dc:subject>
	<dc:subject xml:lang="en">Servicescape</dc:subject>
	<dc:subject xml:lang="en">Revisit Intention</dc:subject>
	<dc:description xml:lang="en">
This study aims to determine the impact of social media, customer experience and servicescape on revisit intention in marine tourism objects at Akkarena Beach, Makassar and to determine the factors that impact the interest in revisit intention to Akkarena Beach, Makassar. This research was conducted from January to March 2021. The type of research used is associative. The research data was collected using the interview method and the distribution of a list of questions (questionnaires) distributed to 94 respondents who had visited the Akkarena Beach marine tourism object and active users of social media. The analysis technique used is multiple regression to prove the research hypothesis. Data that has met the validity test, reliability test and classical assumption are the processed to obtain a regression equation. The results of this research indicate that the impact of social media, customer experience and servicescape together has a positive and significant effect on revisit intention with a value of Fcount 11,403 &amp;gt; Ftable 2,709. The partial test shows that social media, customer experience and servicescape each have a positive and significant effect on revisit intention. Social media variabels have a positive and significant effect on revisit intention, it is seen from the value of Tcount 2,893 &amp;gt; Ttable 1,9864 with significance 0,002 &amp;lt; 0,05. Customer experience variabels have a positive and significant effect on revisit intention, it is seen from the value of Tcount 4,038 &amp;gt; Ttable 1,9864 with a significance 0,000 &amp;lt; 0,05. Servicescape variabels have a positive and significant effect on revisit intention, it is seen from the value of Tcount 2,984 &amp;gt; Ttable 1,9864 with a significance 0,004 &amp;lt; 0,05. The value of Adjusted R Square obtained from the Determinant Coefficient (R2) test on the revisit intention of 0,651 explains that 65,1% in revisit intention is able to be explained by variables are social media, customer experience and servicescape, while the remaining 34,9% us explained by other variables that are not investigated in this research.


 
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	<dc:publisher xml:lang="en">Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin </dc:publisher>
	<dc:date>2021-05-05</dc:date>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/ponggawa/article/view/13842</dc:identifier>
	<dc:identifier>10.35911/ponggawa.v1i1.13842</dc:identifier>
	<dc:source xml:lang="en">PONGGAWA : Journal of Fisheries Socio-Economic; VOLUME 1, NOMOR 1, MAY 2021; 39-50</dc:source>
	<dc:source>2775-7196</dc:source>
	<dc:source>10.35911/ponggawa.v1i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/ponggawa/article/view/13842/7158</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2021 PONGGAWA : Journal of Fisheries Socio-Economic</dc:rights>
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