The Influence of Brand Image on Visitor’s Decision and Satisfaction at Tourism Destination Lego-Lego Sulsel

Syawalia, Nurul; Jaya Gosari, Benny Audy; Adhawati, Sri Suro

doi:10.35911/ponggawa.v3i1.20601

Jurnal

The Influence of Brand Image on Visitor’s Decision and Satisfaction at Tourism Destination Lego-Lego Sulsel

PONGGAWA : Journal of Fisheries Socio-Economic · Vol. UME No. MOR (2024) · pp. 42–53

DOI: 10.35911/ponggawa.v3i1.20601
ISSN: 2775-7196
Published: 2024-02-10
Publisher: Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin
Language: en

Abstract

The Impact of Brand Image on Visitors' Decisions and Satisfaction at Tourism Destination Lego-Lego Sulawesi Selatan. This study uses quantitative associative methods, namely research that aims to determine the effect or relationship between two or more variables. This research was conducted on January 25 – February 1 at Lego-Lego Sulsel in Makassar City. Sampling, using non-probability sampling method supported by accidental sampling technique. The data sources used are primary and secondary data and then analyzed using Validity, Reliability, and Simple Regression Tests. Based on the Simple Regression Test results, Brand Image (X) has a positive and significant effect on the decision to visit Lego-Lego Tourism Destinations in South Sulawesi. This can be seen from the significance of Brand Image (X) 0.000 1.98552) as well as the results of the Partial significance test (T-Test) to prove the impact of the Brand Image variable (X) on visitors' satisfaction (Y2) Brand Image variable (X) has a positive and significant effect on visitors' satisfaction at Lego-Lego South Sulawesi Tourism Destinations. This can be seen from the significance of Brand Image (X) 0.000 1.98552).

Keywords

Collaboration network of the authors

27 authors · 110 co-authorship links

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Diponegoro University
Affiliation unknown

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Same organisation
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Co-author	Organisation	Joint articles
Benny Audy Jaya Gosari	Affiliation unknown	5
Sutinah Made	Affiliation unknown	5
Sitti Fakhriyyah	Affiliation unknown	4
Arie Syahruni Cangara	Affiliation unknown	3
Aris Baso	Affiliation unknown	3
Hamzah Tahang	Affiliation unknown	2
Abd. Wahid	Affiliation unknown	2
M. Chasyim Hasani	Affiliation unknown	2
Fedri Dwiyanto Marasin	Affiliation unknown	1
Yasmin Yasmin	Diponegoro University	1
Muhammad Dalvi Mustafa	Affiliation unknown	1
Mardiana E. Fachry	Affiliation unknown	1
Nuraini Andi Mappiasse	Affiliation unknown	1
Dian Safrini	Affiliation unknown	1
Nurshobri Washolaat Rambe	Affiliation unknown	1
Annisa Bahar	Affiliation unknown	1
Lisa Merselindah	Affiliation unknown	1
Amiluddin Amiluddin	Affiliation unknown	1
Muh Rifkhi Ramadhan	Affiliation unknown	1
Hamzah	Affiliation unknown	1
Abdalia rusdi	Affiliation unknown	1
Najamuddin	Affiliation unknown	1
Suwarni Suwarni	Affiliation unknown	1
Sitti Fakhriyah	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/ponggawa/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en">The Influence of Brand Image on Visitor’s Decision and Satisfaction at Tourism Destination Lego-Lego Sulsel </dc:title>
	<dc:creator xml:lang="en">Syawalia, Nurul</dc:creator>
	<dc:creator xml:lang="en">Jaya Gosari, Benny Audy</dc:creator>
	<dc:creator xml:lang="en">Adhawati, Sri Suro</dc:creator>
	<dc:subject xml:lang="en">marine tourism</dc:subject>
	<dc:subject xml:lang="en">brand image</dc:subject>
	<dc:subject xml:lang="en">visitor decision</dc:subject>
	<dc:subject xml:lang="en">visitor satisfaction</dc:subject>
	<dc:subject xml:lang="en">south sulawesi </dc:subject>
	<dc:description xml:lang="en">The Impact of Brand Image on Visitors' Decisions and Satisfaction at Tourism Destination Lego-Lego Sulawesi Selatan. This study uses quantitative associative methods, namely research that aims to determine the effect or relationship between two or more variables. This research was conducted on January 25 – February 1 at Lego-Lego Sulsel in Makassar City. Sampling, using non-probability sampling method supported by accidental sampling technique. The data sources used are primary and secondary data and then analyzed using Validity, Reliability, and Simple Regression Tests. Based on the Simple Regression Test results, Brand Image (X) has a positive and significant effect on the decision to visit Lego-Lego Tourism Destinations in South Sulawesi. This can be seen from the significance of Brand Image (X) 0.000 &amp;lt; 0.05. And the value of the t table = 1.98552, meaning that the value of tcount = greater than ttable (7.038 &amp;gt; 1.98552) as well as the results of the Partial significance test (T-Test) to prove the impact of the Brand Image variable (X) on visitors' satisfaction (Y2) Brand Image variable (X) has a positive and significant effect on visitors' satisfaction at Lego-Lego South Sulawesi Tourism Destinations. This can be seen from the significance of Brand Image (X) 0.000 &amp;lt; 0.05. And the value of the tcount is 1.9552, meaning that the value of the tcount = greater than the ttable (12.032 &amp;gt; 1.98552).</dc:description>
	<dc:publisher xml:lang="en">Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin </dc:publisher>
	<dc:date>2024-02-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/ponggawa/article/view/20601</dc:identifier>
	<dc:identifier>10.35911/ponggawa.v3i1.20601</dc:identifier>
	<dc:source xml:lang="en">PONGGAWA : Journal of Fisheries Socio-Economic; VOLUME 3, NOMOR 1, MAY 2023; 42-53</dc:source>
	<dc:source>2775-7196</dc:source>
	<dc:source>10.35911/ponggawa.v3i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/ponggawa/article/view/20601/11244</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 PONGGAWA : Journal of Fisheries Socio-Economic</dc:rights>
</oai_dc:dc>