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Jurnal

Marketing of Skipjack Tuna (Katsuwonus pelamis) in Lappa Island, Sinjai Regency

PONGGAWA : Journal of Fisheries Socio-Economic · Vol. UME No. MOR (2025) · pp. 106–116

DOI
10.35911/ponggawa.v5i2.48321
ISSN
2775-7196
Published
2025-12-09
Publisher
Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin
Language
en

Abstract

This study aims to determine the marketing channels of Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency and to analyze the costs and marketing margins of Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency, and to determine the efficiency of marketing Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency. This research was conducted in February - March 2025. The method of determining the location was chosen intentionally (purposive) with the consideration that the North Sinjai District has several villages that are coastal areas, especially in TPI Lappa Sinjai, most of whose residents work as fishermen and the area has characteristics that are in accordance with the objectives of the study. The type of research used is a type of research using a quantitative and qualitative approach with a population sampling method. Data collection techniques are observation, interviews, literature studies, and documentation. The results of this study are that there are four marketing channels at TPI Lappa. Also, the results of the highest marketing margin are in the fourth marketing channel, which is IDR 25,000 with a marketing cost of IDR 7,846/kg, a profit of IDR 15,878/kg, so that efficient marketing is obtained at <1%.

Keywords

Collaboration network of the authors

40 authors · 170 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Prof Dr Hamka
  • Universitas Balikpapan
  • Institut Teknologi dan Sains Mandala
  • Diponegoro University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sutinah MadeAffiliation unknown15
Benny Audy Jaya GosariAffiliation unknown14
Amiluddin AmiluddinAffiliation unknown12
Aris BasoAffiliation unknown10
Arie Syahruni CangaraAffiliation unknown9
Muhammad Dalvi MustafaAffiliation unknown5
Andi AmriUniversitas Muhammadiyah Prof Dr Hamka4
Firman FirmanUniversitas Balikpapan4
Abd. WahidAffiliation unknown3
Abdul WahidInstitut Teknologi dan Sains Mandala3
Mardiana E. FachryAffiliation unknown3
Risna RisnaAffiliation unknown3
Nurshobri Washolaat RambeAffiliation unknown3
Medinah MahmudAffiliation unknown3
Asnia AstutiAffiliation unknown2
Andi IshakAffiliation unknown2
Asrul Rahadi RamlanAffiliation unknown2
Fedri Dwiyanto MarasinAffiliation unknown2
Andi Adri AriefAffiliation unknown2
Ardillawati TajufriAffiliation unknown2
Yasmin YasminDiponegoro University2
Dian Islamia MuhtarAffiliation unknown2
Kasri KasriAffiliation unknown2
Yaumil Atia Adam Andy OmarAffiliation unknown1
Andi Adrian Dwi Nugraha RianAffiliation unknown1
Agussalim Al Fath AgussalimAffiliation unknown1
Yerwin Toga SambolangiAffiliation unknown1
Karmila KaharAffiliation unknown1
Risma UdinAffiliation unknown1
Nuraini Andi MappiasseAffiliation unknown1
Dian SafriniAffiliation unknown1
Abdul RasulAffiliation unknown1
Nur Amaliyah NasruddinAffiliation unknown1
Nurul SyawaliaAffiliation unknown1
Benny Audy Jaya GosariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/ponggawa/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Marketing of Skipjack Tuna (Katsuwonus pelamis) in Lappa Island, Sinjai Regency</dc:title>
	<dc:creator xml:lang="en">Bahar, Annisa</dc:creator>
	<dc:creator xml:lang="en">Adhawati, Sri Suro</dc:creator>
	<dc:creator xml:lang="en">Tahang, Hamzah</dc:creator>
	<dc:creator xml:lang="en">Hasani, M. Chasyim</dc:creator>
	<dc:creator xml:lang="en">Fakhriyyah, Sitti</dc:creator>
	<dc:subject xml:lang="en">Marketing</dc:subject>
	<dc:subject xml:lang="en">skipjack tuna</dc:subject>
	<dc:subject xml:lang="en">profit</dc:subject>
	<dc:subject xml:lang="en">efficiency</dc:subject>
	<dc:subject xml:lang="en">TPI Lappa</dc:subject>
	<dc:description xml:lang="en">This study aims to determine the marketing channels of Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency and to analyze the costs and marketing margins of Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency, and to determine the efficiency of marketing Skipjack Tuna (K.pelamis) in TPI Lappa, Sinjai Regency. This research was conducted in February - March 2025. The method of determining the location was chosen intentionally (purposive) with the consideration that the North Sinjai District has several villages that are coastal areas, especially in TPI Lappa Sinjai, most of whose residents work as fishermen and the area has characteristics that are in accordance with the objectives of the study. The type of research used is a type of research using a quantitative and qualitative approach with a population sampling method. Data collection techniques are observation, interviews, literature studies, and documentation. The results of this study are that there are four marketing channels at TPI Lappa. Also, the results of the highest marketing margin are in the fourth marketing channel, which is IDR 25,000 with a marketing cost of IDR 7,846/kg, a profit of IDR 15,878/kg, so that efficient marketing is obtained at &amp;lt;1%.</dc:description>
	<dc:publisher xml:lang="en">Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin </dc:publisher>
	<dc:date>2025-12-09</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/ponggawa/article/view/48321</dc:identifier>
	<dc:identifier>10.35911/ponggawa.v5i2.48321</dc:identifier>
	<dc:source xml:lang="en">PONGGAWA : Journal of Fisheries Socio-Economic; VOLUME 5, NOMOR 2, NOVEMBER 2025; 106-116</dc:source>
	<dc:source>2775-7196</dc:source>
	<dc:source>10.35911/ponggawa.v5i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/ponggawa/article/view/48321/13852</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 PONGGAWA : Journal of Fisheries Socio-Economic</dc:rights>
</oai_dc:dc>