Melola Discovery

← Melola Discovery

Open access Jurnal

The Study of Japanese Women in the Facial Treatment Advertisement: A Semiotics Perspective of Pierce’s Theory

ELS Journal on Interdisciplinary Studies in Humanities · Vol. 5 No. 2 (2022) · pp. 337–347

DOI
10.34050/elsjish.v5i2.21592
ISSN
2621-0835, 2621-0843
Published
2022-06-30
Publisher
Hasanuddin University
Language
en
License
creativecommons.org/licenses/by-nc-sa/4.0

Abstract

This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK II advertisement and to describe the slogan “Rasakan kekuatan PITERA untuk kulit tampak sebening kristal” in the Facial Treatment Essence SK II advertisement so that it can influence consumers. Meanwhile, the beauty of cosmetic users is always physically visible, even the model to introduce this product is Imma, a virtual model girl created by CGI (Computer-generated Imagery). Some of the advantages in this product are visualized by Imma, namely bright and glowing white skin. Imma has become an icon for this product because the advantages that it offers are all seen in Imma, and the standard of beauty described by Japan and the way to be beautiful like this virtual model girl is to apply the Facial Treatment Essence SK II product. This research uses a qualitative descriptive method to analyze data which maps which include icons, indexes and symbols. The result of this research indicates that the Japanese beauty standards shown by this ad are like Imma and to have skin like her, the right skincare is Facial Treatment Essence SK II and according to its slogan, "Feel the power of PITERA for crystal clear skin".

Keywords

Collaboration network of the authors

40 authors · 89 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Syiah Kuala
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Syahruni JunaidAffiliation unknown5
Aan MujizatAffiliation unknown2
Muhammad SyukriUniversitas Syiah Kuala2
Nahdhiyah NahdhiyahAffiliation unknown2
Sara Dwi AnjaniAffiliation unknown2
Sukmawaty SukmawatyAffiliation unknown2
M. Dalyan TahirAffiliation unknown2
Hunaeni HunaeniAffiliation unknown2
Zulfikariandi ZulfikariandiAffiliation unknown2
Muslimin MTAffiliation unknown2
Kwon YoungsunAffiliation unknown2
Mursalim MursalimAffiliation unknown1
Sitti AgustinaAffiliation unknown1
Siti RofingatunAffiliation unknown1
Ashima Cakka MayuraAffiliation unknown1
HunaeniAffiliation unknown1
Diana WulandariAffiliation unknown1
Indah MutiaraAffiliation unknown1
Fadhilah FadhilahAffiliation unknown1
AhmadAffiliation unknown1
NurhidayahAffiliation unknown1
Disza Aulia HaryantoAffiliation unknown1
SukirnoAffiliation unknown1
Fakhriawan Fathu RahmanAffiliation unknown1
Syafri BadaruddinAffiliation unknown1
M. Amir PAffiliation unknown1
Tuty Wulandari Bin AhmadAffiliation unknown1
Mardi Adi ArminAffiliation unknown1
Asriani AbbasAffiliation unknown1
KaharuddinAffiliation unknown1
Munira HasjimAffiliation unknown1
Fatimah Hidayahni AminAffiliation unknown1
Ahmad MuzzammilAffiliation unknown1
Andri Arismanto SosrohadiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jish/oai, first harvested 3 Nov 2026, last seen 3 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">The Study of Japanese Women in the Facial Treatment Advertisement: A Semiotics Perspective of Pierce’s Theory</dc:title>
	<dc:creator xml:lang="en">Andini, Citra</dc:creator>
	<dc:creator xml:lang="en">Sosrohadi, Somadi </dc:creator>
	<dc:creator xml:lang="en">Fairuz, Fairuz</dc:creator>
	<dc:creator xml:lang="en">Dalyan, M. </dc:creator>
	<dc:creator xml:lang="en">Fathu Rahman, Fakhriawan </dc:creator>
	<dc:creator xml:lang="en">Hasnia, Hasnia</dc:creator>
	<dc:subject xml:lang="en">Japanese women</dc:subject>
	<dc:subject xml:lang="en">Facial Treatment</dc:subject>
	<dc:subject xml:lang="en">Advertisement</dc:subject>
	<dc:subject xml:lang="en">Semiotics Perspective</dc:subject>
	<dc:subject xml:lang="en">Pierce’s Theory</dc:subject>
	<dc:description xml:lang="en">This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK II advertisement and to describe the slogan “Rasakan kekuatan PITERA untuk kulit tampak sebening kristal” in the Facial Treatment Essence SK II advertisement so that it can influence consumers. Meanwhile, the beauty of cosmetic users is always physically visible, even the model to introduce this product is Imma, a virtual model girl created by CGI (Computer-generated Imagery). Some of the advantages in this product are visualized by Imma, namely bright and glowing white skin. Imma has become an icon for this product because the advantages that it offers are all seen in Imma, and the standard of beauty described by Japan and the way to be beautiful like this virtual model girl is to apply the Facial Treatment Essence SK II product. This research uses a qualitative descriptive method to analyze data which maps which include icons, indexes and symbols. The result of this research indicates that the Japanese beauty standards shown by this ad are like Imma and to have skin like her, the right skincare is Facial Treatment Essence SK II and according to its slogan, "Feel the power of PITERA for crystal clear skin".</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2022-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jish/article/view/21592</dc:identifier>
	<dc:identifier>10.34050/elsjish.v5i2.21592</dc:identifier>
	<dc:source xml:lang="en">ELS Journal on Interdisciplinary Studies in Humanities; Vol. 5 No. 2 (2022): June; 337-347</dc:source>
	<dc:source>2621-0835</dc:source>
	<dc:source>2621-0843</dc:source>
	<dc:source>10.34050/elsjish.v5i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jish/article/view/21592/8371</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Citra Andini, Somadi  Sosrohadi, Fairuz Fairuz, M.  Dalyan, Fakhriawan  Fathu Rahman, Hasnia Hasnia</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>