The Utilization of Digital Media in the English Learning Process: A Study in the Business Administration Department

Amalia S, Reski; Fitri Wulandari, Mega; Bakri, Irfiani; Melania Rut, Walangitan

doi:10.34050/els-jish.v8i3.46853

Open access Jurnal

The Utilization of Digital Media in the English Learning Process: A Study in the Business Administration Department

ELS Journal on Interdisciplinary Studies in Humanities · Vol. 8 No. 3 (2025) · pp. 928–932

DOI: 10.34050/els-jish.v8i3.46853
ISSN: 2621-0835, 2621-0843
Published: 2025-09-16
Publisher: Hasanuddin University
Language: en
License: creativecommons.org/licenses/by-sa/4.0

Abstract

The use of digital media in English language learning represents a strategic approach to preparing students for the demands of the professional world, where technology and digital communication are highly prioritized. The integration of digital media enables students to access authentic English learning materials, thereby enhancing their linguistic competence in ways that align with workplace requirements. The urgency of this study lies in the necessity to understand the effectiveness and patterns of digital media utilization in supporting the achievement of English language competencies relevant to the needs of business and industry. The research explored the way digital media applied in English language learning at the Department of Business Administration. It focuses on the types of digital media used, the challenges faced, and the impact on students' English skills. The study employs a qualitative method, incorporating classroom observations and semi-structured interviews with students and lecturers. Purposive sampling was applied. The population includes all students and lecturers in the department. The sample consists of second-semester students from Business Administration (II AB1 and II AB2), Business Management (II MB1–MB5) and seven English lecturers. These research results are expected to give insights for evaluation and decision-making. They will help the Department of Business Administration work towards its goal of developing internationally competitive management professionals.

Keywords

Collaboration network of the authors

15 authors · 25 co-authorship links

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Co-author	Organisation	Joint articles
Walangitan Melania Rut	Affiliation unknown	1
Alfridha Dwi Putri	Affiliation unknown	1
Fisma Fisma	Affiliation unknown	1
Desy Eva Laila Rokhmah	Affiliation unknown	1
Abdurrahman Shaleh Reliubun	Affiliation unknown	1
Arin Mantara Anggawirya	Affiliation unknown	1
Fitriani Fitriani	Affiliation unknown	1
Jumardin Muchtar	Affiliation unknown	1
Muhammad Chairul Aris	Affiliation unknown	1
Ficky March Firmanto Purba	Affiliation unknown	1
Risma Simamora	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jish/oai, first harvested 3 Nov 2026, last seen 3 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en">The Utilization of Digital Media in the English Learning Process: A Study in the Business Administration Department</dc:title>
	<dc:creator xml:lang="en">Amalia S, Reski</dc:creator>
	<dc:creator xml:lang="en">Fitri Wulandari, Mega</dc:creator>
	<dc:creator xml:lang="en">Bakri, Irfiani</dc:creator>
	<dc:creator xml:lang="en">Melania Rut, Walangitan</dc:creator>
	<dc:subject xml:lang="en">Digital Media</dc:subject>
	<dc:subject xml:lang="en">Learning</dc:subject>
	<dc:subject xml:lang="en">English Language</dc:subject>
	<dc:subject xml:lang="en">Technology</dc:subject>
	<dc:subject xml:lang="en">Communication</dc:subject>
	<dc:description xml:lang="en">The use of digital media in English language learning represents a strategic approach to preparing students for the demands of the professional world, where technology and digital communication are highly prioritized. The integration of digital media enables students to access authentic English learning materials, thereby enhancing their linguistic competence in ways that align with workplace requirements. The urgency of this study lies in the necessity to understand the effectiveness and patterns of digital media utilization in supporting the achievement of English language competencies relevant to the needs of business and industry. The research explored the way digital media applied in English language learning at the Department of Business Administration. It focuses on the types of digital media used, the challenges faced, and the impact on students' English skills. The study employs a qualitative method, incorporating classroom observations and semi-structured interviews with students and lecturers. Purposive sampling was applied. The population includes all students and lecturers in the department. The sample consists of second-semester students from Business Administration (II AB1 and II AB2), Business Management (II MB1–MB5) and seven English lecturers. These research results are expected to give insights for evaluation and decision-making. They will help the Department of Business Administration work towards its goal of developing internationally competitive management professionals.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2025-09-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/jish/article/view/46853</dc:identifier>
	<dc:identifier>10.34050/els-jish.v8i3.46853</dc:identifier>
	<dc:source xml:lang="en">ELS Journal on Interdisciplinary Studies in Humanities; Vol. 8 No. 3 (2025): SEPTEMBER; 928-932</dc:source>
	<dc:source>2621-0835</dc:source>
	<dc:source>2621-0843</dc:source>
	<dc:source>10.34050/els-jish.v8i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jish/article/view/46853/13377</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Reski Amalia S, Mega Fitri Wulandari, Irfiani Bakri, Walangitan Melania Rut</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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