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From Oral Tradition To Digital Media: The Recontextualization Of Betawi Culture From Lotman’s Semiotic Perspective In The Works Of Tadjuddin Nur
ELS Journal on Interdisciplinary Studies in Humanities
ISSN 2621-0835, 2621-0843
Published 2026-03-30
Publisher Hasanuddin University
Language en
Abstract
This article examined the transformation of Betawi oral culture in the digital age through a semiotic analysis of the works of Tadjuddin Nur. Oral culture, which previously existed in the form of live performances, is now shifting to audio-visual digital platforms, such as YouTube. This study employed a semiotic approach by combining Charles Sanders Peirce’s triadic theory of signs and Yuri Lotman’s cultural semiotics perspective to understand how meaning is produced, represented, and reinterpreted in a digital context. Research methods included netnography and multimodal analysis of verbal, visual, and performative elements in Tadjuddin Nur’s YouTube content. The findings revealed that digitization functions as a space for recontextualization, generating new, more interactive, and multimodal forms of oral tradition, where Tadjuddin Nur acts as a cultural mediator bridging oral traditions with digital technology within a dynamic semiosphere. In addition, the study shows that digital media make Betawi oral traditions more accessible to a wider audience. At the same time, these platforms allow the culture to adapt and remain relevant in today’s modern society.
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Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jish/oai,
first harvested 3 Nov 2026,
last seen 3 Nov 2026.
Original metadata (oai_dc)
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<dc:title xml:lang="en">From Oral Tradition To Digital Media: The Recontextualization Of Betawi Culture From Lotman’s Semiotic Perspective In The Works Of Tadjuddin Nur</dc:title>
<dc:creator xml:lang="en">Sosrohadi, Somadi</dc:creator>
<dc:creator xml:lang="en">Fenty Bakti Anwar, Andi</dc:creator>
<dc:creator xml:lang="en">Syachrun Sjam, Muhammad</dc:creator>
<dc:creator xml:lang="en">Fathu Rahman, Fakhreny</dc:creator>
<dc:subject xml:lang="en">Betawi Orality</dc:subject>
<dc:subject xml:lang="en">Cultural Semiotics</dc:subject>
<dc:subject xml:lang="en">Digitalization</dc:subject>
<dc:subject xml:lang="en">Tadjuddin Nur</dc:subject>
<dc:subject xml:lang="en">Multimodality</dc:subject>
<dc:description xml:lang="en">This article examined the transformation of Betawi oral culture in the digital age through a semiotic analysis of the works of Tadjuddin Nur. Oral culture, which previously existed in the form of live performances, is now shifting to audio-visual digital platforms, such as YouTube. This study employed a semiotic approach by combining Charles Sanders Peirce’s triadic theory of signs and Yuri Lotman’s cultural semiotics perspective to understand how meaning is produced, represented, and reinterpreted in a digital context. Research methods included netnography and multimodal analysis of verbal, visual, and performative elements in Tadjuddin Nur’s YouTube content. The findings revealed that digitization functions as a space for recontextualization, generating new, more interactive, and multimodal forms of oral tradition, where Tadjuddin Nur acts as a cultural mediator bridging oral traditions with digital technology within a dynamic semiosphere. In addition, the study shows that digital media make Betawi oral traditions more accessible to a wider audience. At the same time, these platforms allow the culture to adapt and remain relevant in today’s modern society.</dc:description>
<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
<dc:date>2026-03-30</dc:date>
<dc:type>info:eu-repo/semantics/article</dc:type>
<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
<dc:format>application/pdf</dc:format>
<dc:identifier>https://journal.unhas.ac.id/index.php/jish/article/view/50456</dc:identifier>
<dc:identifier>10.34050/els-jish.v9i1.50456</dc:identifier>
<dc:source xml:lang="en">ELS Journal on Interdisciplinary Studies in Humanities; Vol. 9 No. 1 (2026): MARCH; 264-270</dc:source>
<dc:source>2621-0835</dc:source>
<dc:source>2621-0843</dc:source>
<dc:source>10.34050/els-jish.v9i1</dc:source>
<dc:language>en</dc:language>
<dc:relation>https://journal.unhas.ac.id/index.php/jish/article/view/50456/14292</dc:relation>
<dc:rights xml:lang="en">Copyright (c) 2026 Somadi Sosrohadi</dc:rights>
<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>
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APA 7
Sosrohadi, S., Fenty Bakti Anwar, A., Syachrun Sjam, M., & Fathu Rahman, F. (2026). From Oral Tradition To Digital Media: The Recontextualization Of Betawi Culture From Lotman’s Semiotic Perspective In The Works Of Tadjuddin Nur. ELS Journal on Interdisciplinary Studies in Humanities, 9(1), 264–270. https://doi.org/10.34050/els-jish.v9i1.50456
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IEEE
S. Sosrohadi, A. Fenty Bakti Anwar, M. Syachrun Sjam, and F. Fathu Rahman, “From Oral Tradition To Digital Media: The Recontextualization Of Betawi Culture From Lotman’s Semiotic Perspective In The Works Of Tadjuddin Nur,” ELS Journal on Interdisciplinary Studies in Humanities, vol. 9, no. 1, pp. 264–270, 2026, doi: 10.34050/els-jish.v9i1.50456.
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