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PEMANFAATAN MEDIA VIDEOGRAFIS SEBAGAI SARANA PROMOSI DALAM RANGKA PENINGKATAN PANGSA PASAR HASIL KERAJINAN PANDAI BESI DI KECAMATAN SANGGALANGI’ KABUPATEN TORAJA UTARA DI MASA PANDEMI COVID-19

Panrita Abdi - Jurnal Pengabdian pada Masyarakat · Vol. 6 No. 1 (2021) · pp. 99–105

DOI
10.20956/pa.v6i1.12869
ISSN
2580-3786
Published
2021-11-05
Publisher
LP2M Universitas Hasanuddin
Language
en
License
creativecommons.org/licenses/by-nc-nd/4.0

Abstract

This community services program aims to foster the promotion of two groups of blacksmith craftsmen at Sanggalangi district to increase the iron craft products sales, which decreased drastically due to the pandemic Covid-19. The promotion method uses video graphics distributed through social media networks like Instagram, Facebook Market, and WhatsApp. The results showed some increase in the selling of the iron craft from both groups of target blacksmiths. --- Kegiatan pengabdian masyarakat ini bertujuan untuk membantu promosi kelompok pengrajin pandai besi di Kecamatan Sanggalangi’ menggunakan media teknologi informasi dan komunikasi berbasis media sosial untuk meningkatkan jumlah penjualannya yang saat ini mengalami penurunan akibat pandemi covid-19. Metode promosi yang digunakan adalah videografis yang hasilnya disebarkan melalui jejaring media sosial seperti: instagram, facebook market, dan WhatsApp. Hasilnya diperoleh peningkatan jumlah penjualan yang cukup baik pada kedua kelompok pengrajin sasaran.

Keywords

Collaboration network of the authors

40 authors · 148 co-authorship links · showing the 40 most connected

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  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ilham JayaAffiliation unknown2
Najamuddin NajamuddinAffiliation unknown2
Musdalifah MusdalifahAffiliation unknown1
Alif GunawanAffiliation unknown1
Ummu Kalzum BakhtiarAffiliation unknown1
Izza Amalia HamzarAffiliation unknown1
Muh. NurllhamAffiliation unknown1
Nur Muzhaffarah Fhathana SapriadiAffiliation unknown1
Nurul Afni SaskiaAffiliation unknown1
Andi Kirey Ananda Regita RamliAffiliation unknown1
Inggit NurvadillaAffiliation unknown1
Niswa AtaliaAffiliation unknown1
Reni Julianti Thamrin ReniAffiliation unknown1
Andi Nurul HidayahAffiliation unknown1
A. Astri SyarifAffiliation unknown1
Muhammad Ikhsan AmirAffiliation unknown1
Sheldy Arung LebangAffiliation unknown1
Nadia YustikaAffiliation unknown1
Mayline MarkusAffiliation unknown1
Derlis SisiliaAffiliation unknown1
Ata SarungalloAffiliation unknown1
Ibnu ArafahAffiliation unknown1
Irianto Paliu L. D. BakkaAffiliation unknown1
Riadi Ina PasombaAffiliation unknown1
Widya JuniantiAffiliation unknown1
Syabrina LestariAffiliation unknown1
Nurul MagfirahAffiliation unknown1
Haikal TauhidyAffiliation unknown1
Rasmawati RasyidAffiliation unknown1
Muhammad Faried Ramadhan YaminAffiliation unknown1
Sulaeha ThamrinAffiliation unknown1
Nosakros AryaHasanuddin University1
Abdul Rasyid JalilAffiliation unknown1
Samsuddin AminAffiliation unknown1
Andi Assir MarimbaAffiliation unknown1
Musbir MusbirAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/panritaabdi/oai, first harvested 3 Nov 2026, last seen 3 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">PEMANFAATAN MEDIA VIDEOGRAFIS SEBAGAI SARANA PROMOSI DALAM RANGKA PENINGKATAN PANGSA PASAR HASIL KERAJINAN PANDAI BESI DI KECAMATAN SANGGALANGI’ KABUPATEN TORAJA UTARA DI MASA PANDEMI COVID-19</dc:title>
	<dc:creator xml:lang="en">Saludung, Beatrix</dc:creator>
	<dc:creator xml:lang="en">Datu Padang, Delvia</dc:creator>
	<dc:creator xml:lang="en">Kurnia, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Mandey, Fredryk</dc:creator>
	<dc:subject xml:lang="en">Video</dc:subject>
	<dc:subject xml:lang="en">blacksmith</dc:subject>
	<dc:subject xml:lang="en">crafts</dc:subject>
	<dc:subject xml:lang="en">promotion</dc:subject>
	<dc:subject xml:lang="en">social media</dc:subject>
	<dc:description xml:lang="en">This community services program aims to foster the promotion of two groups of blacksmith craftsmen at Sanggalangi district to increase the iron craft products sales, which decreased drastically due to the pandemic Covid-19. The promotion method uses video graphics distributed through social media networks like Instagram, Facebook Market, and WhatsApp. The results showed some increase in the selling of the iron craft from both groups of target blacksmiths. --- Kegiatan pengabdian masyarakat ini bertujuan untuk membantu promosi  kelompok pengrajin pandai besi di Kecamatan Sanggalangi’ menggunakan media teknologi informasi dan komunikasi berbasis media sosial untuk  meningkatkan jumlah penjualannya yang saat ini mengalami penurunan akibat pandemi covid-19. Metode promosi yang digunakan adalah videografis yang hasilnya disebarkan melalui jejaring media sosial seperti: instagram, facebook market, dan WhatsApp. Hasilnya diperoleh peningkatan jumlah penjualan yang cukup baik pada kedua kelompok pengrajin sasaran.</dc:description>
	<dc:publisher xml:lang="en">LP2M Universitas Hasanuddin</dc:publisher>
	<dc:date>2021-11-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/panritaabdi/article/view/12869</dc:identifier>
	<dc:identifier>10.20956/pa.v6i1.12869</dc:identifier>
	<dc:source xml:lang="en">Panrita Abdi - Jurnal Pengabdian pada Masyarakat; Vol. 6 No. 1 (2022): Jurnal Panrita Abdi - Januari 2022; 99-105</dc:source>
	<dc:source>2580-3786</dc:source>
	<dc:source>10.20956/pa.v6i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/panritaabdi/article/view/12869/7483</dc:relation>
	<dc:relation>10.20956/pa.v6i1.12869.g7483</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2021 Beatrix Saludung, Delvia Datu Padang, Muhammad Kurnia, Fredryk Mandey</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc-nd/4.0</dc:rights>
</oai_dc:dc>