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STRATEGI UMKM TAX CENTER UNIVERSITAS GUNADARMA MENEMBUS PASAR GLOBAL

Panrita Abdi - Jurnal Pengabdian pada Masyarakat · Vol. 8 No. 4 (2024) · pp. 754–765

DOI
10.20956/pa.v8i4.32687
ISSN
2580-3786
Published
2024-10-02
Publisher
LP2M Universitas Hasanuddin
Language
en
License
creativecommons.org/licenses/by-nc-nd/4.0

Abstract

Gunadarma University (UG) is consistently actively developing Micro Small and Medium Enterprises (MSMEs), especially in the Depok City area. Gunadarma University, through the tax centre, continues to collaborate with industry players and several related parties to support government programs in empowering and advancing MSMEs, where one of the activities carried out is assistance services for MSME needs. Assistance services for MSME need to be carried out by the PKM Tax Center team at Gunadarma University. PKM activities take the form of assisting MSMEs through digital marketing platforms, product photos and legal aspects as a strategic effort for MSMEs to penetrate the global market. This PKM activity aims to improve the capabilities of MSME managers and owners in using digital platforms and product photos as sales machines for MSMEs and understanding the legal aspects needed to penetrate the global market. The method of service activities is education and mentoring through consultation and discussion. This activity was attended by 40 MSMEs assisted by the Gunadarma University Tax Center and PKM-Abdimas Lecturers. The result of this service activity is that MSMEs assisted by the Gunadarma University Tax Center can understand and increase their insight into digital marketing materials, become familiar with product photos using AI and understand what legal aspects must be met to penetrate the global market through education. Accompanying lecturers as implementers of community service can help MSMEs answer the problems they face through consultation and discussion corners. --- Universitas Gunadarma (UG) konsistensi aktif melakukan pembinaan Usaha Mikro, Kecil dan Menengah (UMKM), khususnya di wilayah Kota Depok. Universitas Gunadarma melalui tax center terus berkolaborasi dengan para pelaku industri dan beberapa pihak terkait untuk mendukung program pemerintah dalam pemberdayaan dan memajukan UMKM, dimana salah satu kegiatan yang dilakukan adalah layanan pendampingan kebutuhan UMKM. Layanan pendampingan kebutuhan UMKM yang dilakukan oleh tim PKM Tax Center Universitas Gunadarma. Kegiatan PKM berupa pendampingan UMKM melalui platform pemasaran digital, foto produk dan aspek legalitas sebagai upaya strategi UMKM menembus pasar global. Tujuan kegiatan PKM ini untuk meningkatkan kapabilitas pengelola dan pemilik UMKM dalam pemanfaatan platform digital, foto produk sebagai mesin penjualan bagi UMKM serta memahami aspek legalitas yang diperlukan untuk menembus pasar global. Metode kegiatan pengabdian ini ceramah, pendampingan melalui konsultasi dan diskusi. Kegiatan ini diikuti oleh 40 pelaku UMKM binaan Tax Center Universitas Gunadarma dan Dosen PKM-Abdimas. Hasil kegiatan pengabdian ini adalah UMKM binaan Tax Center Universitas Gunadarma mampu memahami dan menambah wawasan mengenai materi pemasaran digital, mengenal foto produk dengan AI dan paham aspek legalitas apa saja yang harus dipenuhi untuk menembus pasar global melalui ceramah. Dosen pendamping sebagai pelaksana pengabdian masyarakat dapat membantu UMKM menjawab permasalahan yang dihadapi dengan melalui pojok konsultasi dan diskusi.

Keywords

Collaboration network of the authors

14 authors · 34 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Gunadarma University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sarifuddin MadendaGunadarma University1
Ernastuti ErnastutiGunadarma University1
Eri Prasetyo WibowoGunadarma University1
Rifki KosasihGunadarma University1
Yeni NuraeniGunadarma University1
Ashur HarmadiGunadarma University1
Diana SariGunadarma University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/panritaabdi/oai, first harvested 3 Nov 2026, last seen 3 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">STRATEGI UMKM TAX CENTER UNIVERSITAS GUNADARMA MENEMBUS PASAR GLOBAL </dc:title>
	<dc:creator xml:lang="en">Desi Pujiati</dc:creator>
	<dc:creator xml:lang="en">Beny Susanti</dc:creator>
	<dc:creator xml:lang="en">Nola Marina</dc:creator>
	<dc:creator xml:lang="en">Lestari, Dewi Putrie</dc:creator>
	<dc:creator xml:lang="en">Feni Andriani</dc:creator>
	<dc:creator xml:lang="en">Sugiharti Binastuti</dc:creator>
	<dc:creator xml:lang="en">Nanda, Sendi Eka</dc:creator>
	<dc:subject xml:lang="en">Digital marketing</dc:subject>
	<dc:subject xml:lang="en">product photos</dc:subject>
	<dc:subject xml:lang="en">legal aspects</dc:subject>
	<dc:description xml:lang="en">Gunadarma University (UG) is consistently actively developing Micro Small and Medium Enterprises (MSMEs), especially in the Depok City area. Gunadarma University, through the tax centre, continues to collaborate with industry players and several related parties to support government programs in empowering and advancing MSMEs, where one of the activities carried out is assistance services for MSME needs. Assistance services for MSME need to be carried out by the PKM Tax Center team at Gunadarma University. PKM activities take the form of assisting MSMEs through digital marketing platforms, product photos and legal aspects as a strategic effort for MSMEs to penetrate the global market. This PKM activity aims to improve the capabilities of MSME managers and owners in using digital platforms and product photos as sales machines for MSMEs and understanding the legal aspects needed to penetrate the global market. The method of service activities is education and mentoring through consultation and discussion. This activity was attended by 40 MSMEs assisted by the Gunadarma University Tax Center and PKM-Abdimas Lecturers. The result of this service activity is that MSMEs assisted by the Gunadarma University Tax Center can understand and increase their insight into digital marketing materials, become familiar with product photos using AI and understand what legal aspects must be met to penetrate the global market through education. Accompanying lecturers as implementers of community service can help MSMEs answer the problems they face through consultation and discussion corners.  ---   Universitas Gunadarma (UG) konsistensi aktif melakukan pembinaan Usaha Mikro, Kecil dan Menengah (UMKM), khususnya di wilayah Kota Depok. Universitas Gunadarma melalui tax center terus berkolaborasi dengan para pelaku industri dan beberapa pihak terkait untuk mendukung program pemerintah dalam pemberdayaan dan memajukan UMKM, dimana salah satu kegiatan yang dilakukan adalah layanan pendampingan kebutuhan UMKM. Layanan pendampingan kebutuhan UMKM yang dilakukan oleh tim PKM Tax Center Universitas Gunadarma. Kegiatan PKM berupa pendampingan UMKM melalui platform pemasaran digital, foto produk dan aspek legalitas sebagai upaya strategi UMKM menembus pasar global. Tujuan kegiatan PKM  ini untuk meningkatkan kapabilitas pengelola dan pemilik UMKM dalam pemanfaatan platform digital, foto produk sebagai mesin penjualan bagi UMKM serta memahami aspek legalitas yang diperlukan untuk menembus pasar global.  Metode kegiatan pengabdian ini ceramah, pendampingan melalui konsultasi dan diskusi. Kegiatan ini diikuti oleh 40 pelaku UMKM binaan Tax Center Universitas Gunadarma dan Dosen PKM-Abdimas. Hasil kegiatan pengabdian ini adalah UMKM binaan Tax Center Universitas Gunadarma mampu memahami dan menambah wawasan mengenai materi pemasaran digital, mengenal foto produk dengan AI dan paham aspek legalitas apa saja yang harus dipenuhi untuk menembus pasar global melalui ceramah. Dosen pendamping sebagai pelaksana pengabdian masyarakat dapat membantu UMKM menjawab permasalahan yang dihadapi dengan  melalui pojok konsultasi dan diskusi.</dc:description>
	<dc:publisher xml:lang="en">LP2M Universitas Hasanuddin</dc:publisher>
	<dc:date>2024-10-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/panritaabdi/article/view/32687</dc:identifier>
	<dc:identifier>10.20956/pa.v8i4.32687</dc:identifier>
	<dc:source xml:lang="en">Panrita Abdi - Jurnal Pengabdian pada Masyarakat; Vol. 8 No. 4 (2024): Jurnal Panrita Abdi - Oktober 2024; 754-765</dc:source>
	<dc:source>2580-3786</dc:source>
	<dc:source>10.20956/pa.v8i4</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/panritaabdi/article/view/32687/11888</dc:relation>
	<dc:relation>10.20956/pa.v8i4.32687.g11888</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Desi Pujiati, Beny Susanti, Nola Marina, Dewi Putrie Lestari, Feni Andriani, Sugiharti Binastuti, Sendi Eka Nanda</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc-nd/4.0</dc:rights>
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