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Analisis Rantai Nilai Komoditas Cabai Rawit di Kecamatan Bulawa Kabupaten Bone Bolango

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 7 No. 5 (2022) · pp. 146–157

DOI
10.37149/jia.v7i5.58
ISSN
2527-273X
Published
2022-11-30
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to analyze the value chain of cayenne pepper in Bulawa District and analyze the added value of marketing among value chain actors in Bulawa District, Bone Bolango Regency. The research method used to determine the sample of farmers is using the purposive sampling method while for the sample of traders using the snowball sampling method.. Respondents in this study were cayenne pepper farmers from selected villages in Bulawa District, namely 18 farmers in Mamungaa Village and 20 farmers in East Mamungaa Village. As for the respondents, there are 8 traders consisting of 1 wholesaler, 2 collectors, and 5 retailers. The data that has been collected is then analyzed using value chain analysis based on Porter's theory and value added marketing analysis. The results show that there are 6 stages of the value chain, starting from purchasing inputs for production facilities, cultivation, harvesting, processing and distribution to consumers. At the cayenne pepper value chain stage in Bulawa District, 4 main actors are involved, namely farmers, wholesalers, collectors and retailers. The value chain of cayenne pepper in Bulawa District is divided into two activities, namely main activities and supporting activities. In the main activity, farmers and traders have a good cooperative relationship and are not dependent even though they are not well organized in terms of price and also cayenne pepper production. In supporting activities, each chain actor has not developed and innovated technology to support the business. The cayenne pepper value chain flow is efficient, but the activities carried out are still simple. The marketing value added and the largest value added ratio are obtained by central market retailers because central market retailers take a larger marketing margin than other traders by minimizing the marketing costs incurred.

Keywords

Collaboration network of the authors

18 authors · 34 co-authorship links · 3 across different organisations

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  • State University of Gorontalo
  • Universitas Dian Nuswantoro
  • State University of Makassar
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Chusnul Islamiyati JusufAffiliation unknown2
Roymon PanjaitanUniversitas Dian Nuswantoro1
Muhammad HasanState University of Makassar1
Agustinus MoontiAffiliation unknown1
Siswatiana R. TahaAffiliation unknown1
Rival RahmanAffiliation unknown1
Nurdin NurdinAffiliation unknown1
Karlena ArsyadAffiliation unknown1
Elvira H. NgabitoAffiliation unknown1
Rahim DarmaAffiliation unknown1
Yunus MusaAffiliation unknown1
A. Nixia TenriawaruAffiliation unknown1
Nimade ViantikaAffiliation unknown1
Yuliana BakariAffiliation unknown1
Nur Rahmi SuudAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Rantai Nilai Komoditas Cabai Rawit di Kecamatan Bulawa Kabupaten Bone Bolango</dc:title>
	<dc:creator>Isini, Sri Fatmawati</dc:creator>
	<dc:creator>Indriani, Ria</dc:creator>
	<dc:creator>Adam, Echan</dc:creator>
	<dc:subject xml:lang="en-US">cayenne pepper</dc:subject>
	<dc:subject xml:lang="en-US">value chain</dc:subject>
	<dc:subject xml:lang="en-US">value-added marketing</dc:subject>
	<dc:description xml:lang="en-US">This study aims to analyze the value chain of cayenne pepper in Bulawa District and analyze the added value of marketing among value chain actors in Bulawa District, Bone Bolango Regency. The research method used to determine the sample of farmers is using the purposive sampling method while for the sample of traders using the snowball sampling method. . Respondents in this study were cayenne pepper farmers from selected villages in Bulawa District, namely 18 farmers in Mamungaa Village and 20 farmers in East Mamungaa Village. As for the respondents, there are 8 traders consisting of 1 wholesaler, 2 collectors, and 5 retailers. The data that has been collected is then analyzed using value chain analysis based on Porter's theory and value added marketing analysis. The results show that there are 6 stages of the value chain, starting from purchasing inputs for production facilities, cultivation, harvesting, processing and distribution to consumers. At the cayenne pepper value chain stage in Bulawa District, 4 main actors are involved, namely farmers, wholesalers, collectors and retailers. The value chain of cayenne pepper in Bulawa District is divided into two activities, namely main activities and supporting activities. In the main activity, farmers and traders have a good cooperative relationship and are not dependent even though they are not well organized in terms of price and also cayenne pepper production. In supporting activities, each chain actor has not developed and innovated technology to support the business. The cayenne pepper value chain flow is efficient, but the activities carried out are still simple. The marketing value added and the largest value added ratio are obtained by central market retailers because central market retailers take a larger marketing margin than other traders by minimizing the marketing costs incurred.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2022-11-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/58</dc:identifier>
	<dc:identifier>10.37149/jia.v7i5.58</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 7 No. 5 (2022); 146-157</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v7i5</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/58/4</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Sri Fatmawati Isini, Ria Indriani, Echan Adam</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>