The Impact of Consumer Satisfaction on Consumer Loyalty in the Honey Industry (A Study of Suhita Honey and Similar Products)

Humaidi, Edy; Unteawati, Bina; Kusmaria, Kusmaria

doi:10.37149/jia.v8i4.435

Akses terbuka Jurnal

The Impact of Consumer Satisfaction on Consumer Loyalty in the Honey Industry (A Study of Suhita Honey and Similar Products)

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 8 No. 4 (2023) · hlm. 270–274

DOI: 10.37149/jia.v8i4.435
ISSN: 2527-273X
Terbit: 2023-09-04
Penerbit: Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Bahasa: eng
Lisensi: creativecommons.org/licenses/by-sa/4.0

Abstrak

Honey is a product that is much sought after by consumers as a health product. So far, honey producers have only focused on increasing consumer confidence that their product is genuine honey without worrying about consumer satisfaction, making it challenging to attract loyal consumers. This study aims to analyze the influence of consumer satisfaction on consumer loyalty to Suhita Honey. This study was conducted using interviews and direct observation. Sampling Method This survey was taken as an accidental sample from a total sample of 34 respondents. The techniques used are descriptive analysis and structural equation model (SEM) analysis. The results showed a significant influence between customer satisfaction and loyalty with the Suhita brand, with a P-value of 0.000 (<0.05) and an R-squared value of 0.897, representing 89% of the variables in this study were customer satisfaction. This can explain the variable of consumer loyalty. Other variables outside this research model explain the rest.

Kata kunci

Jaringan kolaborasi para penulis

7 penulis · 9 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

Afiliasi tidak diketahui

Organisasi berbeda
Organisasi sama
Afiliasi tidak diketahui
Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel

Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Analianasari Analianasari	Afiliasi tidak diketahui	1
Fatih Cholid	Afiliasi tidak diketahui	1
Rini Desfaryani	Afiliasi tidak diketahui	1
I Putu Ajie Windu Kertayoga	Afiliasi tidak diketahui	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, pertama di-harvest 4 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">The  Impact of Consumer Satisfaction on Consumer Loyalty in the Honey Industry (A Study of Suhita Honey and Similar Products)</dc:title>
	<dc:creator>Humaidi, Edy</dc:creator>
	<dc:creator>Unteawati, Bina</dc:creator>
	<dc:creator>Kusmaria, Kusmaria</dc:creator>
	<dc:subject xml:lang="en-US">honey</dc:subject>
	<dc:subject xml:lang="en-US">loyalty</dc:subject>
	<dc:subject xml:lang="en-US">satisfaction</dc:subject>
	<dc:description xml:lang="en-US">Honey is a product that is much sought after by consumers as a health product. So far, honey producers have only focused on increasing consumer confidence that their product is genuine honey without worrying about consumer satisfaction, making it challenging to attract loyal consumers. This study aims to analyze the influence of consumer satisfaction on consumer loyalty to Suhita Honey. This study was conducted using interviews and direct observation. Sampling Method This survey was taken as an accidental sample from a total sample of 34 respondents. The techniques used are descriptive analysis and structural equation model (SEM) analysis. The results showed a significant influence between customer satisfaction and loyalty with the Suhita brand, with a P-value of 0.000 (&amp;lt;0.05) and an R-squared value of 0.897, representing 89% of the variables in this study were customer satisfaction. This can explain the variable of consumer loyalty. Other variables outside this research model explain the rest.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-09-04</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/435</dc:identifier>
	<dc:identifier>10.37149/jia.v8i4.435</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 8 No. 4 (2023); 270 - 274</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v8i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/435/94</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Edy Humaidi, Bina Unteawati, Kusmaria</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>