Potensi Pasar Pupuk Organik Masyarakat Perkotaan di Gorontalo: Tinjauan Aspek Pengetahuan dan Perilaku

Nurdin, Nurdin; Moonti, Agustinus; Taha, Siswatiana R.; Adam, Echan; Rahman, Rival

doi:10.37149/jia.v8i3.611

Open access Jurnal

Potensi Pasar Pupuk Organik Masyarakat Perkotaan di Gorontalo: Tinjauan Aspek Pengetahuan dan Perilaku

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 8 No. 3 (2023) · pp. 199–206

DOI: 10.37149/jia.v8i3.611
ISSN: 2527-273X
Published: 2023-08-07
Publisher: Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language: eng
License: creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims to describe changes in the use of organic fertilizers in urban communities, both from the point of view of knowledge and behavior. This research was conducted in the period from February to April 2022. The population is urban in Gorontalo Province, with a random sample of 172 people with various professional characteristics. The research variables include people's perceptions, knowledge, and behavior regarding using organic fertilizers. Data were analyzed using descriptive statistics. The results showed that 95.3% of the urban community's perception of a suitable type of fertilizer chose organic fertilizer over non-organic fertilizer, and from the aspect of knowledge, as much as 69.8% knew the benefits of using organic fertilizer, both for plants and the environment and economic benefits. From the behavioral aspect, 83.7% of people are used to using organic fertilizers, and 62.8% prefer to use organic fertilizers compared to other fertilizers. The market potential for organic fertilizer for urban communities in Gorontalo Province based on aspects of knowledge and behavior is relatively high so that marketing can target urban communities. Communities can use agricultural shops with good reputations or images to obtain or trade organic fertilizers.

Keywords

Collaboration network of the authors

14 authors · 24 co-authorship links · 3 across different organisations

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State University of Gorontalo
Universitas Dian Nuswantoro
State University of Makassar
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
Thicker line = more joint articles · bigger circle = more articles

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Co-author	Organisation	Joint articles
Ria Indriani	Affiliation unknown	2
Roymon Panjaitan	Universitas Dian Nuswantoro	1
Muhammad Hasan	State University of Makassar	1
Sri Fatmawati Isini	Affiliation unknown	1
Chusnul Islamiyati Jusuf	Affiliation unknown	1
Ramlan Mustafa	Affiliation unknown	1
Mu'min Oki	Affiliation unknown	1
Karlena Arsyad	Affiliation unknown	1
Elvira H. Ngabito	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">Potensi Pasar Pupuk Organik Masyarakat Perkotaan di Gorontalo: Tinjauan Aspek Pengetahuan dan Perilaku</dc:title>
	<dc:creator>Nurdin, Nurdin</dc:creator>
	<dc:creator>Moonti, Agustinus</dc:creator>
	<dc:creator>Taha, Siswatiana R.</dc:creator>
	<dc:creator>Adam, Echan</dc:creator>
	<dc:creator>Rahman, Rival</dc:creator>
	<dc:subject xml:lang="en-US">attitude</dc:subject>
	<dc:subject xml:lang="en-US">citizen</dc:subject>
	<dc:subject xml:lang="en-US">civil</dc:subject>
	<dc:subject xml:lang="en-US">market</dc:subject>
	<dc:subject xml:lang="en-US">organic fertilizer</dc:subject>
	<dc:description xml:lang="en-US">This research aims to describe changes in the use of organic fertilizers in urban communities, both from the point of view of knowledge and behavior. This research was conducted in the period from February to April 2022. The population is urban in Gorontalo Province, with a random sample of 172 people with various professional characteristics. The research variables include people's perceptions, knowledge, and behavior regarding using organic fertilizers. Data were analyzed using descriptive statistics. The results showed that 95.3% of the urban community's perception of a suitable type of fertilizer chose organic fertilizer over non-organic fertilizer, and from the aspect of knowledge, as much as 69.8% knew the benefits of using organic fertilizer, both for plants and the environment and economic benefits. From the behavioral aspect, 83.7% of people are used to using organic fertilizers, and 62.8% prefer to use organic fertilizers compared to other fertilizers. The market potential for organic fertilizer for urban communities in Gorontalo Province based on aspects of knowledge and behavior is relatively high so that marketing can target urban communities. Communities can use agricultural shops with good reputations or images to obtain or trade organic fertilizers.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-08-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/611</dc:identifier>
	<dc:identifier>10.37149/jia.v8i3.611</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 8 No. 3 (2023); 199 - 206</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/611/84</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Nurdin, Agustinus Moonti, Siswatiana R. Taha, Echan Adam, Rival Rahman</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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