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Peran Penyuluh sebagai Agent of Change dalam Adopsi Inovasi Padi Rojolele Srinuk

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 8 No. 3 (2023) · pp. 176–185

DOI
10.37149/jia.v8i3.621
ISSN
2527-273X
Published
2023-08-07
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Introducing Rojolele Srinuk rice variety, an innovation from the Klaten Regency Government, and Delanggu Village is one of the villages targeted for developing these varieties. It is inseparable from the role of agricultural extension workers as agents of change in the process of adoption by farmers. As someone on behalf of the government, the agricultural extension worker is obligated to influence the decision-making process to restore Rojolele's existence in Delanggu Village. This study aimed to analyze the role of agricultural extension workers as agents of change and identify internal agents of change who play a role in adopting the Rojolele Srinuk rice innovation in Delanggu Village. The research method used in this research is a descriptive qualitative method—data collection technique with in-depth interviews with 12 informants, observation, and document study. The results showed that: 1) the role of an extension worker as the agent of change in the adoption of Rojolele Srinuk rice innovations includes: a) developing awareness of the target that needs change; b) establishing an information exchange relationship; c) to diagnose target problems; d) to create an intent to change in the target; f) to create an intent into action; g) to stabilize adoption and prevent discontinuance; h) to achieving change targets and ending dependency relationships. 2) The role of agricultural extension workers as agents of change has been good and quite good in establishing an information exchange relationship. 3) There are internal change agents in the social system who have a more significant effort in adopting Rojolele Srinuk rice innovations in persuasion and marketing.

Keywords

Collaboration network of the authors

13 authors · 25 co-authorship links

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Co-authorOrganisationJoint articles
Suminah SuminahAffiliation unknown2
Emi WidiyantiAffiliation unknown2
Sapja AnantanyuAffiliation unknown1
Triya Ayu RetnaningtyasAffiliation unknown1
Anansi DesrianantiAffiliation unknown1
Putri PermatasariAffiliation unknown1
Moh Rizwan RizalAffiliation unknown1
Muhammad Ivan RizkiAffiliation unknown1
Bunga KiranaAffiliation unknown1
Nur Rahmatul MahshunahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Peran Penyuluh sebagai Agent of Change dalam Adopsi Inovasi Padi Rojolele Srinuk</dc:title>
	<dc:creator>Prestiana, Sandra Mega</dc:creator>
	<dc:creator>Padmaningrum, Dwiningtyas</dc:creator>
	<dc:creator>Sugihardjo, Sugihardjo</dc:creator>
	<dc:subject xml:lang="en-US">agricultural extension worker</dc:subject>
	<dc:subject xml:lang="en-US">agricultural innovation</dc:subject>
	<dc:subject xml:lang="en-US">change agent</dc:subject>
	<dc:subject xml:lang="en-US">small scale farmer</dc:subject>
	<dc:subject xml:lang="en-US">transfer technology</dc:subject>
	<dc:description xml:lang="en-US">Introducing Rojolele Srinuk rice variety, an innovation from the Klaten Regency Government, and Delanggu Village is one of the villages targeted for developing these varieties. It is inseparable from the role of agricultural extension workers as agents of change in the process of adoption by farmers. As someone on behalf of the government, the agricultural extension worker is obligated to influence the decision-making process to restore Rojolele's existence in Delanggu Village. This study aimed to analyze the role of agricultural extension workers as agents of change and identify internal agents of change who play a role in adopting the Rojolele Srinuk rice innovation in Delanggu Village. The research method used in this research is a descriptive qualitative method—data collection technique with in-depth interviews with 12 informants, observation, and document study. The results showed that: 1) the role of an extension worker as the agent of change in the adoption of Rojolele Srinuk rice innovations includes: a) developing awareness of the target that needs change; b) establishing an information exchange relationship; c) to diagnose target problems; d) to create an intent to change in the target; f) to create an intent into action; g) to stabilize adoption and prevent discontinuance; h) to achieving change targets and ending dependency relationships. 2) The role of agricultural extension workers as agents of change has been good and quite good in establishing an information exchange relationship. 3) There are internal change agents in the social system who have a more significant effort in adopting Rojolele Srinuk rice innovations in persuasion and marketing.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-08-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/621</dc:identifier>
	<dc:identifier>10.37149/jia.v8i3.621</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 8 No. 3 (2023); 176 - 185</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/621/82</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Mega Prestiana, Dwiningtyas Padmaningrum, Sugihardjo</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>