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Efisiensi Pemasaran Tandan Buah Segar (TBS) Perkebunan Kelapa Sawit Swadaya

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 9 No. 2 (2024) · pp. 143–153

DOI
10.37149/jia.v9i2.1133
ISSN
2527-273X
Published
2024-05-27
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research evaluates Fresh Fruit Bunches (FFB) marketing efficiency in Desa Sungai Ilai Kecamatan Beduai Kabupaten Sanggau. The writer used purposive sampling to collect data and determine the research samples, with 50 participants in 2023. The data analysis employed a combination of primary and secondary data and descriptive analysis and then focused on marketing margins, farmer shares, and profitability indexes. The research findings indicate three patterns of oil palm-independent smallholder FFB marketing channels in Sungai Ilai Village. All three marketing channels for oil palm FFB in Desa Sungai Ilai are considered efficient. It shows that Channel I has approximately 90.29% of the farmer's share and a marketing margin of about 9.71% (FS > MM). Channel II shows a farmer’s share of around 85.78% and a marketing margin of about 14.22%, while Channel III has a farmer’s share of about 81.26% and a marketing margin of around 18.64%. The profitability index for Channel I is 4.25, Channel II has a profitability index of 3.12, and Channel III has a profitability index of 2.74. These results affirm that all marketing channels show profitability index values >1, indicating success in achieving positive profits.

Keywords

Collaboration network of the authors

13 authors · 27 co-authorship links

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Co-authorOrganisationJoint articles
Wanti FitriantiAffiliation unknown4
Anita SuharyaniAffiliation unknown2
Fany Depita JuliantiAffiliation unknown1
Maswadi MaswadiAffiliation unknown1
Ayuni AyuniAffiliation unknown1
Eva Mulia SaputriAffiliation unknown1
Zusnita AnggrainiAffiliation unknown1
sukirno sukirnoAffiliation unknown1
Novira KusriniAffiliation unknown1
Yopiana YopianaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Efisiensi Pemasaran Tandan Buah Segar (TBS)  Perkebunan Kelapa Sawit Swadaya</dc:title>
	<dc:creator>Crysiani, Crysiani</dc:creator>
	<dc:creator>Dolorosa, Eva</dc:creator>
	<dc:creator>Aritonang, Marisi</dc:creator>
	<dc:subject xml:lang="en-US">efficiency</dc:subject>
	<dc:subject xml:lang="en-US">farmer’s share</dc:subject>
	<dc:subject xml:lang="en-US">Independent oil palm fresh fruit bunches (FFB) marketing channels</dc:subject>
	<dc:subject xml:lang="en-US">marketing margin</dc:subject>
	<dc:subject xml:lang="en-US">profitability index</dc:subject>
	<dc:description xml:lang="en-US">This research evaluates Fresh Fruit Bunches (FFB) marketing efficiency in Desa Sungai Ilai Kecamatan Beduai Kabupaten Sanggau. The writer used purposive sampling to collect data and determine the research samples, with 50 participants in 2023. The data analysis employed a combination of primary and secondary data and descriptive analysis and then focused on marketing margins, farmer shares, and profitability indexes. The research findings indicate three patterns of oil palm-independent smallholder FFB marketing channels in Sungai Ilai Village. All three marketing channels for oil palm FFB in Desa Sungai Ilai are considered efficient. It shows that Channel I has approximately 90.29% of the farmer's share and a marketing margin of about 9.71% (FS &amp;gt; MM). Channel II shows a farmer’s share of around 85.78% and a marketing margin of about 14.22%, while Channel III has a farmer’s share of about 81.26% and a marketing margin of around 18.64%. The profitability index for Channel I is 4.25, Channel II has a profitability index of 3.12, and Channel III has a profitability index of 2.74. These results affirm that all marketing channels show profitability index values &amp;gt;1, indicating success in achieving positive profits.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2024-05-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1133</dc:identifier>
	<dc:identifier>10.37149/jia.v9i2.1133</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 9 No. 2 (2024); 143 - 153</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v9i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1133/230</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Crysiani, Eva Dolorosa, Marisi Aritonang</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>