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Business Feasibility Analysis with Hydroponic System in Kendari City (Case Study of Family Garden Hydroponic Vegetable Business)

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 9 No. 2 (2024) · hlm. 186–191

DOI
10.37149/jia.v9i2.1158
ISSN
2527-273X
Terbit
2024-05-31
Penerbit
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Rapid global population growth, climate change, and pressure on natural resources have driven the need for innovative and sustainable agricultural solutions. Hydroponic systems have emerged as an attractive alternative that promises to meet the world's food needs while reducing adverse environmental impacts. This study aims to determine the financial feasibility of Family Garden's hydroponic vegetable business in Poasia District, Kendari City. This research was conducted from April 2021 to July 2022 using the case study method. The research respondents were Family Garden business owners. The research variables include initial investment, operating costs, and projected income. The analytical tools used in this research are Net Present Value (NPV), Net Benefit-Cost Ratio (Net B/C), Internal Rate of Return (IRR), Payback Period (PP), and Sensitivity Analysis. The results showed that the Family Garden hydroponic vegetable business is financially viable. NPV analysis at a discount factor (df) of 15% shows a value of Rp196,307,009. A net B/C of 1.93 shows that the benefits outweigh the costs, making the business feasible. The IRR of 44% shows a high rate of return on capital, more significant than the 15% discount rate. The Payback Period shows that the investment will be returned within three years, three months, and 18 days, a relatively quick payback period. Sensitivity analysis shows that the business is still viable despite a 10% decrease in seed and nutrient prices or a 15% decrease in production. This study shows that marketing crops through social media such as WhatsApp and Instagram can be an effective strategy. The business is expected to reduce production costs by selecting quality seeds, taking good care of equipment, and maintaining water quality. This research contributes to modern agricultural literature by establishing a new theory on the financial viability of hydroponic businesses in areas with limited agricultural land.

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  • Universitas Halu Oleo
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Muhammad Aswar LimiUniversitas Halu Oleo22
Lukman YunusUniversitas Halu Oleo5
La Ode AlwiUniversitas Halu Oleo4
Azhar BafadalUniversitas Halu Oleo4
Usman RianseUniversitas Halu Oleo4
Ilma Sarimustaqiyma RianseAfiliasi tidak diketahui3
Munirwan ZaniUniversitas Halu Oleo2
Salamah SalamahUniversitas Halu Oleo2
Haji SaedimanUniversitas Halu Oleo2
Lukman YunusAfiliasi tidak diketahui2
Darwan DarwanAfiliasi tidak diketahui2
wa Ode YusriaAfiliasi tidak diketahui2
Dewi Nurul CahyaniUniversitas Halu Oleo2
Arif Nur RahmanUniversitas Halu Oleo2
Idrus SalamUniversitas Halu Oleo2
Hasyanky M SaragiUniversitas Halu Oleo1
Ahsan Taqwim HasyimUniversitas Halu Oleo1
Sidarilis SidarilisAfiliasi tidak diketahui1
Kansa Dwi RamadhaniAfiliasi tidak diketahui1
Bahari AbdullahUniversitas Halu Oleo1
Fitriaman FitriamanUniversitas Halu Oleo1
Safitria SafitriaAfiliasi tidak diketahui1
Sumiman UduUniversitas Halu Oleo1
Abdul MananUniversitas Halu Oleo1
Hidrawati HidrawatiUniversitas Halu Oleo1
Sariamin SahariAfiliasi tidak diketahui1
Rimat MaulanaUniversitas Halu Oleo1
Arif NastainAfiliasi tidak diketahui1
Ade SaputraUniversitas Halu Oleo1
Sardianti SardiantiUniversitas Halu Oleo1
Fadel AhmadUniversitas Halu Oleo1
Uswatun NisaUniversitas Halu Oleo1
Hariati HariatiAfiliasi tidak diketahui1
Ahmad MuhajirAfiliasi tidak diketahui1
Nur FilmaAfiliasi tidak diketahui1
La Rianda BakaUniversitas Halu Oleo1
Dhian HerdhiansyahUniversitas Halu Oleo1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, pertama di-harvest 4 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Business Feasibility Analysis with Hydroponic System in Kendari City (Case Study of Family Garden Hydroponic Vegetable Business)</dc:title>
	<dc:creator>Radhy, Muhammad</dc:creator>
	<dc:creator>Yusna, Yusna</dc:creator>
	<dc:creator>Fyka, Samsul Alam</dc:creator>
	<dc:subject xml:lang="en-US">hydroponics</dc:subject>
	<dc:subject xml:lang="en-US">financial viability</dc:subject>
	<dc:subject xml:lang="en-US">Kendari City.</dc:subject>
	<dc:description xml:lang="en-US">Rapid global population growth, climate change, and pressure on natural resources have driven the need for innovative and sustainable agricultural solutions. Hydroponic systems have emerged as an attractive alternative that promises to meet the world's food needs while reducing adverse environmental impacts. This study aims to determine the financial feasibility of Family Garden's hydroponic vegetable business in Poasia District, Kendari City. This research was conducted from April 2021 to July 2022 using the case study method. The research respondents were Family Garden business owners. The research variables include initial investment, operating costs, and projected income. The analytical tools used in this research are Net Present Value (NPV), Net Benefit-Cost Ratio (Net B/C), Internal Rate of Return (IRR), Payback Period (PP), and Sensitivity Analysis. The results showed that the Family Garden hydroponic vegetable business is financially viable. NPV analysis at a discount factor (df) of 15% shows a value of Rp196,307,009. A net B/C of 1.93 shows that the benefits outweigh the costs, making the business feasible. The IRR of 44% shows a high rate of return on capital, more significant than the 15% discount rate. The Payback Period shows that the investment will be returned within three years, three months, and 18 days, a relatively quick payback period. Sensitivity analysis shows that the business is still viable despite a 10% decrease in seed and nutrient prices or a 15% decrease in production. This study shows that marketing crops through social media such as WhatsApp and Instagram can be an effective strategy. The business is expected to reduce production costs by selecting quality seeds, taking good care of equipment, and maintaining water quality. This research contributes to modern agricultural literature by establishing a new theory on the financial viability of hydroponic businesses in areas with limited agricultural land.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2024-05-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1158</dc:identifier>
	<dc:identifier>10.37149/jia.v9i2.1158</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 9 No. 2 (2024); 186 - 191</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v9i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1158/236</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Muhammad Radhy, Yusna Indarsyih, Samsul Alam Fyka</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>