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Strategi Peningkatan Mutu Produk Olahan Ikan Tangkap di Kecamatan Sungai Kakap

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 9 No. 4 (2024) · pp. 305–316

DOI
10.37149/jia.v9i4.1291
ISSN
2527-273X
Published
2024-08-28
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Kubu Raya Regency is the fourth largest producer of processed fish in West Kalimantan. Business actors generally pay less attention to things that will affect product quality. Processed fish products have quality problems such as decreased quality during storage, microbial contamination during the salting process, use of chemicals, unpleasant odors, and deviations from industry standards. Business actors who can produce highly competitive products have three criteria: products that are available regularly and continuously, products of excellent and uniform quality, and widely available products. Improving product quality products is an excellent way to maintain customer loyalty, have the resilience to compete, and build sustainable growth and profits. This study aims to formulate a quality strategy for processed fishery products in Sungai Kakap District. The study was conducted in April 2024, with ten respondents of processed fish product business actors. The variables used are quality control indicators consisting of performance, completeness, reliability, durability, and service capabilities, which are then analyzed using a SWOT matrix. The study results show that processed fish product business actors in Sungai Kakap District are in quadrant two. Quadrant two shows that business actors can take advantage of existing external opportunities to overcome their internal weaknesses. The strategies developed in this quadrant focus on ways to improve internal weaknesses by taking advantage of opportunities in the external environment to ensure that business actors can improve their overall position and be better prepared to face future challenges.

Keywords

Collaboration network of the authors

16 authors · 33 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
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Show as table
Co-authorOrganisationJoint articles
Eva DolorosaAffiliation unknown4
Ayu SafitriUniversitas Halu Oleo2
sukirno sukirnoAffiliation unknown2
Novira KusriniAffiliation unknown1
Qohhaarudin Barokah TrisbyonoAffiliation unknown1
Fany Depita JuliantiAffiliation unknown1
Crysiani CrysianiAffiliation unknown1
Eva Mulia SaputriAffiliation unknown1
Zusnita AnggrainiAffiliation unknown1
Erlinda YurisinthaeAffiliation unknown1
Latifah YunarniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Peningkatan Mutu Produk Olahan Ikan Tangkap  di Kecamatan Sungai Kakap</dc:title>
	<dc:creator>Ayuni, Ayuni</dc:creator>
	<dc:creator>Maswadi, Maswadi</dc:creator>
	<dc:creator>Suharyani, Anita</dc:creator>
	<dc:creator>Aritonang, Marisi</dc:creator>
	<dc:creator>Fitrianti, Wanti</dc:creator>
	<dc:subject xml:lang="en-US">fish</dc:subject>
	<dc:subject xml:lang="en-US">fish processing</dc:subject>
	<dc:subject xml:lang="en-US">quality</dc:subject>
	<dc:subject xml:lang="en-US">strategy</dc:subject>
	<dc:subject xml:lang="en-US">SWOT</dc:subject>
	<dc:description xml:lang="en-US">Kubu Raya Regency is the fourth largest producer of processed fish in West Kalimantan. Business actors generally pay less attention to things that will affect product quality. Processed fish products have quality problems such as decreased quality during storage, microbial contamination during the salting process, use of chemicals, unpleasant odors, and deviations from industry standards. Business actors who can produce highly competitive products have three criteria: products that are available regularly and continuously, products of excellent and uniform quality, and widely available products. Improving product quality products is an excellent way to maintain customer loyalty, have the resilience to compete, and build sustainable growth and profits. This study aims to formulate a quality strategy for processed fishery products in Sungai Kakap District. The study was conducted in April 2024, with ten respondents of processed fish product business actors. The variables used are quality control indicators consisting of performance, completeness, reliability, durability, and service capabilities, which are then analyzed using a SWOT matrix. The study results show that processed fish product business actors in Sungai Kakap District are in quadrant two. Quadrant two shows that business actors can take advantage of existing external opportunities to overcome their internal weaknesses. The strategies developed in this quadrant focus on ways to improve internal weaknesses by taking advantage of opportunities in the external environment to ensure that business actors can improve their overall position and be better prepared to face future challenges.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2024-08-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1291</dc:identifier>
	<dc:identifier>10.37149/jia.v9i4.1291</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 9 No. 4 (2024); 305 - 316</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v9i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1291/267</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Ayuni, Maswadi, Anita Suharyani, Marisi Aritonang, Wanti Fitrianti</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>