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Development Strategy of Sweet Potato Rice in Tegal Arum Village Rimbo Bujang Sub District Tebo District (Case Study of Sweet Potato Rice in The Farmer Women's Group "Kasih Ibu")

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 9 No. 3 (2024) · pp. 287–293

DOI
10.37149/jia.v9i3.1427
ISSN
2527-273X
Published
2024-07-31
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research was conducted in Tegal Arum Village, Rimbo Bujang Sub District, Tebo Regency, from January 15 to February 15, 2020. The study aimed to identify the internal and external factors influencing the sweet potato business's development and formulate strategies for its growth in Tegal Arum Village. The survey method was employed, involving respondents from a defined population using a questionnaire for data collection. This case study focused on the Household Industry Farmer Women Group "Kasih Ibu" in Tegal Arum Village. The findings revealed that internal factors for the sweet potato home industry included strengths such as self-sustained capital, easy access to labor, and affordable initial investment. Weaknesses identified were irregular capital turnover, inconsistent educational levels, and annual bookkeeping practices. External factors consisted of opportunities like the availability of raw materials, minimal competition, and participation in exhibitions. However, threats included competition from similar industries, limited promotional activities, inadequate tools and machinery, and foreign competition in sweet potato rice. The recommended development strategy for the "Kasih Ibu" Household Industry Farmers Group involves increasing capital through investments or loans, expanding marketing areas, and providing continuous management training to business owners. Additional strategies include utilizing existing capital to boost production, expanding market reach to modern markets, maintaining product quality, enhancing advertising and promotion, optimizing technology and tools, and establishing partnerships with other traders.

Keywords

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20 authors · 44 co-authorship links

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Co-authorOrganisationJoint articles
Anjas Hari Laksana SinagaAffiliation unknown3
A. Mauladi A. MauladiAffiliation unknown3
Akhayrnis FebrialdiAffiliation unknown3
Asminar AsminarAffiliation unknown2
Asnawati IsAffiliation unknown1
Ari TriyadiAffiliation unknown1
Isyaturriyadhah IsyaturriyadhahAffiliation unknown1
Firda KartikaAffiliation unknown1
Fajar Dedy KuswantoAffiliation unknown1
Evo AfriantoAffiliation unknown1
Abu BakarAffiliation unknown1
Akhyarnis FebrialdiAffiliation unknown1
Johan SaputraAffiliation unknown1
Widuri SusilawatiAffiliation unknown1
Putri Indah Kumala RatihAffiliation unknown1
Isyaturiyadhah IsyaturiyadhahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Development Strategy of Sweet Potato Rice in  Tegal Arum Village Rimbo Bujang Sub District Tebo District (Case Study of Sweet Potato Rice in The Farmer Women's Group "Kasih Ibu")</dc:title>
	<dc:creator>Fikriman, Fikriman</dc:creator>
	<dc:creator>Wahono, Sugeng</dc:creator>
	<dc:creator>Asnawati Is, Asnawati Is</dc:creator>
	<dc:creator>Setiono, Setiono</dc:creator>
	<dc:subject xml:lang="en-US">development strategy</dc:subject>
	<dc:subject xml:lang="en-US">sweet potato rice</dc:subject>
	<dc:subject xml:lang="en-US">SWOT analysis</dc:subject>
	<dc:description xml:lang="en-US">This research was conducted in Tegal Arum Village, Rimbo Bujang Sub District, Tebo Regency, from January 15 to February 15, 2020. The study aimed to identify the internal and external factors influencing the sweet potato business's development and formulate strategies for its growth in Tegal Arum Village. The survey method was employed, involving respondents from a defined population using a questionnaire for data collection. This case study focused on the Household Industry Farmer Women Group "Kasih Ibu" in Tegal Arum Village. The findings revealed that internal factors for the sweet potato home industry included strengths such as self-sustained capital, easy access to labor, and affordable initial investment. Weaknesses identified were irregular capital turnover, inconsistent educational levels, and annual bookkeeping practices. External factors consisted of opportunities like the availability of raw materials, minimal competition, and participation in exhibitions. However, threats included competition from similar industries, limited promotional activities, inadequate tools and machinery, and foreign competition in sweet potato rice. The recommended development strategy for the "Kasih Ibu" Household Industry Farmers Group involves increasing capital through investments or loans, expanding marketing areas, and providing continuous management training to business owners. Additional strategies include utilizing existing capital to boost production, expanding market reach to modern markets, maintaining product quality, enhancing advertising and promotion, optimizing technology and tools, and establishing partnerships with other traders.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2024-07-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1427</dc:identifier>
	<dc:identifier>10.37149/jia.v9i3.1427</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 9 No. 3 (2024); 287 - 293</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v9i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1427/263</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Fikriman, Sugeng Wahono, Asnawati Is, Setiono</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>