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Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Agroindustri Jenang Kedunggudel di Desa Kenep Kabupaten Sukoharjo

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 9 No. 5 (2024) · pp. 422–435

DOI
10.37149/jia.v9i5.1482
ISSN
2527-273X
Published
2024-11-03
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0/

Abstract

Agriculture plays a strategic role in Indonesia's economy. However, agricultural products often face challenges such as low prices and susceptibility to spoilage. Further processing is essential to add value to agricultural products, creating opportunities for developing household industries and MSMEs in agro-industry. The processing industry sector is critical in driving economic growth in Sukoharjo Regency. The Penang industry dominates Kenep Village on a micro-enterprise scale. As a traditional food, the Jenang industry faces challenges and opportunities. This study aims to identify the internal and external factors affecting the development of the Jenang Kedunggudel MSMEs in Kenep Village, formulate alternative strategies, and determine the priority strategies for developing these MSMEs. The research method used is descriptive-analytical with both qualitative and quantitative approaches. The research location was purposively selected in Kenep Village, Sukoharjo Regency, with informants chosen based on specific criteria. Data sources include primary and secondary data collected through observation, interviews, and record-keeping. Data analysis involves using IFE, EFE, IE, SWOT, and ANP. Based on the strategic analysis, quality control is the top priority to enhance product quality and prevent damage. Quality control is prioritized because it directly impacts the Jenang Kedunggudel product compared to other strategic alternatives.

Keywords

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10 authors · 15 co-authorship links

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Co-authorOrganisationJoint articles
Mei Tri SundariAffiliation unknown1
Rysca IndreswariAffiliation unknown1
SuminahAffiliation unknown1
Umi BarokahAffiliation unknown1
Muri AditamaAffiliation unknown1
Sapja AnantanyuAffiliation unknown1
Eri VirmandoAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Agroindustri Jenang Kedunggudel di Desa Kenep Kabupaten Sukoharjo</dc:title>
	<dc:creator>Fernanda, Nabila Threa</dc:creator>
	<dc:creator>Kusnandar, Kusnandar</dc:creator>
	<dc:creator>Adi, Raden Kunto</dc:creator>
	<dc:subject xml:lang="en-US">ANP</dc:subject>
	<dc:subject xml:lang="en-US">IE</dc:subject>
	<dc:subject xml:lang="en-US">jenang</dc:subject>
	<dc:subject xml:lang="en-US">MSME</dc:subject>
	<dc:subject xml:lang="en-US">SWOT</dc:subject>
	<dc:description xml:lang="en-US">Agriculture plays a strategic role in Indonesia's economy. However, agricultural products often face challenges such as low prices and susceptibility to spoilage. Further processing is essential to add value to agricultural products, creating opportunities for developing household industries and MSMEs in agro-industry. The processing industry sector is critical in driving economic growth in Sukoharjo Regency. The Penang industry dominates Kenep Village on a micro-enterprise scale. As a traditional food, the Jenang industry faces challenges and opportunities. This study aims to identify the internal and external factors affecting the development of the Jenang Kedunggudel MSMEs in Kenep Village, formulate alternative strategies, and determine the priority strategies for developing these MSMEs. The research method used is descriptive-analytical with both qualitative and quantitative approaches. The research location was purposively selected in Kenep Village, Sukoharjo Regency, with informants chosen based on specific criteria. Data sources include primary and secondary data collected through observation, interviews, and record-keeping. Data analysis involves using IFE, EFE, IE, SWOT, and ANP. Based on the strategic analysis, quality control is the top priority to enhance product quality and prevent damage. Quality control is prioritized because it directly impacts the Jenang Kedunggudel product compared to other strategic alternatives.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2024-11-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1482</dc:identifier>
	<dc:identifier>10.37149/jia.v9i5.1482</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 9 No. 5 (2024); 422 - 435</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v9i5</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/1482/294</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Nabila Threa Fernanda, Kusnandar, Raden Kunto Adi</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>