Analisis Adopsi E-Commerce berdasarkan Kerangka TOE (Technology, Organization, Environment) pada UMKM Kota Bogor Indonesia

Rahmawati, Alfi; Machmuddin, Nurlela; Lidya, Leni

doi:10.37149/jia.v10i6.2429

Akses terbuka Jurnal

Analisis Adopsi E-Commerce berdasarkan Kerangka TOE (Technology, Organization, Environment) pada UMKM Kota Bogor Indonesia

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 10 No. 6 (2025) · hlm. 650–659

DOI: 10.37149/jia.v10i6.2429
ISSN: 2527-273X
Terbit: 2025-12-29
Penerbit: Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Bahasa: eng
Lisensi: creativecommons.org/licenses/by-sa/4.0/

Abstrak

The MSME sector is one of the economic pillars in Bogor City, yet e-commerce adoption remains suboptimal despite the pressure of digital transformation. This study analyzes the determinants of e-commerce adoption using the Technology, Organization, Environment (TOE) framework. Using a quantitative correlational approach and simple random sampling, data were collected from 211 MSME actors, predominantly from the culinary and service sectors. The results demonstrate that technological readiness, organizational capability, and environmental support significantly influence adoption, with the model explaining 61.2% of the variance. The scientific novelty of this research lies in identifying the environmental factors, specifically government support and competitive pressure, as the most dominant driver (β = 0.368), surpassing internal technical and organizational factors in the urban MSME landscape. These findings contribute to the TOE literature by showing that, in emerging urban economies, digital transformation is primarily a reactive adaptation to external ecosystems rather than an internal readiness. Strategically, the results underscore the need for a holistic ecosystem approach to accelerate digital literacy and innovation among MSMEs.

Kata kunci

Jaringan kolaborasi para penulis

8 penulis · 14 tautan kepenulisan bersama · 7 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

IPB University
Universitas Borneo Tarakan
University of Timor

Organisasi berbeda
Organisasi sama
Afiliasi tidak diketahui
Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel

Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Rayhana Jafar	Universitas Borneo Tarakan	2
Ahmad Mubarak	Universitas Borneo Tarakan	1
Jufriadi Jufriadi	Universitas Borneo Tarakan	1
Intani Dewi	IPB University	1
Dira Asri Pramita	University of Timor	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, pertama di-harvest 4 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Analisis Adopsi E-Commerce berdasarkan Kerangka TOE  (Technology, Organization, Environment)  pada UMKM Kota Bogor Indonesia</dc:title>
	<dc:creator>Rahmawati, Alfi</dc:creator>
	<dc:creator>Machmuddin, Nurlela</dc:creator>
	<dc:creator>Lidya, Leni</dc:creator>
	<dc:subject xml:lang="en-US">e-commerce adoption</dc:subject>
	<dc:subject xml:lang="en-US">environment</dc:subject>
	<dc:subject xml:lang="en-US">organization</dc:subject>
	<dc:subject xml:lang="en-US">technology</dc:subject>
	<dc:subject xml:lang="en-US">toe framework</dc:subject>
	<dc:description xml:lang="en-US">The MSME sector is one of the economic pillars in Bogor City, yet e-commerce adoption remains suboptimal despite the pressure of digital transformation. This study analyzes the determinants of e-commerce adoption using the Technology, Organization, Environment (TOE) framework. Using a quantitative correlational approach and simple random sampling, data were collected from 211 MSME actors, predominantly from the culinary and service sectors. The results demonstrate that technological readiness, organizational capability, and environmental support significantly influence adoption, with the model explaining 61.2% of the variance. The scientific novelty of this research lies in identifying the environmental factors, specifically government support and competitive pressure, as the most dominant driver (β = 0.368), surpassing internal technical and organizational factors in the urban MSME landscape. These findings contribute to the TOE literature by showing that, in emerging urban economies, digital transformation is primarily a reactive adaptation to external ecosystems rather than an internal readiness. Strategically, the results underscore the need for a holistic ecosystem approach to accelerate digital literacy and innovation among MSMEs.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2025-12-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/2429</dc:identifier>
	<dc:identifier>10.37149/jia.v10i6.2429</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 10 No. 6 (2025); 650 - 659</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v10i6</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/2429/487</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Alfi Rahmawati, Nurlela Machmuddin, Leni Lidya</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>