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Strategi Pengembangan Eduwisata Pertanian–Peternakan Terpadu melalui Pendekatan SWOT–QSPM di Desa Pagerjurang, Kabupaten Boyolali, Indonesia

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 11 No. 3 (2026) · hlm. 236–247

DOI
10.37149/jia.v11i3.2667
ISSN
2527-273X
Terbit
2026-07-02
Penerbit
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0/

Abstrak

Pagerjurang Village, Musuk District, Boyolali Regency, has integrated agricultural and livestock potential that can be developed as an ecotourism destination. However, limited human resource capacity, management, and capital hinder optimizing this potential. This study aims to formulate a strategy for developing integrated agricultural and livestock-based ecotourism through a participatory SWOT–QSPM approach. This study uses a descriptive qualitative method and collects data through in-depth interviews, observation, and documentation from six key village stakeholders. Analysis was conducted using the IFE, EFE, IE, SWOT, and QSPM matrices. The results show that Pagerjurang Village's main strengths lie in soil fertility, cattle farming productivity, and integrated agricultural and livestock systems. Meanwhile, the main weaknesses include limited human resource quality, managerial capacity, and capital. The results of the IFE matrix are 2.92, and the EFE matrix is 3.50, meaning that the position of ecotourism development in Pagerjurang Village in the IE matrix is included in cell II, which means grow and develop. The QSPM analysis shows that the priority strategy is to strengthen stakeholder collaboration to develop facilities and mobilize capital, with a Sum Total Attractiveness Score of 20.54. This study's main contribution is integrating SWOT–QSPM analysis in the context of village educational tourism based on integrated agricultural-livestock systems, providing a strategic framework that can be applied while enriching the discourse on sustainable educational tourism planning at the village level.

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  • Sebelas Maret University
  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Emi WidiyantiSebelas Maret University3
Suryono SuryonoSebelas Maret University2
Sapja AnantanyuSebelas Maret University2
Putri PermatasariSebelas Maret University1
Joko WinarnoSebelas Maret University1
Agung WibowoSebelas Maret University1
Dhea Firna AnandaSebelas Maret University1
Agung WibowoSebelas Maret University1
Shabila SekarwatiSebelas Maret University1
Putri PermatasariSebelas Maret University1
Widiyanto WidiyantoState University of Semarang1
Suwarto SuwartoSebelas Maret University1
Suryani Latifah MuwahhidAfiliasi tidak diketahui1
Widiyanto WidiyantoSebelas Maret University1
Suryani Latifah MuwahhidSebelas Maret University1
Marcelinus MoloSebelas Maret University1
Dita Wahyu Ningtyas TutySebelas Maret University1
Kusnandar KusnandarSebelas Maret University1
Arip WijiantoSebelas Maret University1
Oneng Sunaringtyas PuspitaningsihSebelas Maret University1
Mohamad HarisudinSebelas Maret University1
Ernoiz AntriyandartiSebelas Maret University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/JIA/oai, pertama di-harvest 4 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Pengembangan Eduwisata Pertanian–Peternakan Terpadu melalui Pendekatan SWOT–QSPM di Desa Pagerjurang,  Kabupaten Boyolali, Indonesia</dc:title>
	<dc:creator>Ernawati, Aina Raisyafelia</dc:creator>
	<dc:creator>Utami, Bekti Wahyu</dc:creator>
	<dc:creator>Suwarto, Suwarto</dc:creator>
	<dc:subject xml:lang="en-US">agriculture-livestock</dc:subject>
	<dc:subject xml:lang="en-US">development strategy</dc:subject>
	<dc:subject xml:lang="en-US">educational tourism</dc:subject>
	<dc:subject xml:lang="en-US">SWOT-QSPM</dc:subject>
	<dc:description xml:lang="en-US">Pagerjurang Village, Musuk District, Boyolali Regency, has integrated agricultural and livestock potential that can be developed as an ecotourism destination. However, limited human resource capacity, management, and capital hinder optimizing this potential. This study aims to formulate a strategy for developing integrated agricultural and livestock-based ecotourism through a participatory SWOT–QSPM approach. This study uses a descriptive qualitative method and collects data through in-depth interviews, observation, and documentation from six key village stakeholders. Analysis was conducted using the IFE, EFE, IE, SWOT, and QSPM matrices. The results show that Pagerjurang Village's main strengths lie in soil fertility, cattle farming productivity, and integrated agricultural and livestock systems. Meanwhile, the main weaknesses include limited human resource quality, managerial capacity, and capital. The results of the IFE matrix are 2.92, and the EFE matrix is 3.50, meaning that the position of ecotourism development in Pagerjurang Village in the IE matrix is included in cell II, which means grow and develop. The QSPM analysis shows that the priority strategy is to strengthen stakeholder collaboration to develop facilities and mobilize capital, with a Sum Total Attractiveness Score of 20.54. This study's main contribution is integrating SWOT–QSPM analysis in the context of village educational tourism based on integrated agricultural-livestock systems, providing a strategic framework that can be applied while enriching the discourse on sustainable educational tourism planning at the village level.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2026-07-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/2667</dc:identifier>
	<dc:identifier>10.37149/jia.v11i3.2667</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol. 11 No. 3 (2026); 236 - 247</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v11i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/JIA/article/view/2667/558</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Aina Raisyafelia Ernawati, Bekti Wahyu Utami, Suwarto</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>