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The Oyster Mushroom Business Development Strategy In Anduonohu Sub-District Poasia District Kendari City

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo · Vol. 25 No. 1 (2023) · hlm. 80–84

DOI
10.37149/bpsosek.v25i1.92
ISSN
2656-4270
Terbit
2023-06-11
Penerbit
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The purpose of this study was to determine the development of the oyster mushroom business in Anduonohu ​​Village, Poasia District, Kendari City. This research was conducted in June 2022. The object of this research was Tiga Putra Fram's oyster mushroom business. The method used is the case study method. The analysis used was SWOT analysis. The results showed that the strategy for developing an oyster mushroom business in Anduonohu ​​Village, Poasia District, Kendari City that could be applied was the SO strategy: increasing product sales volume by optimizing promotions through online media and offline media, opening cooperation with other parties related to the increase in soft skills and processed oyster mushrooms. ST Strategy: Implement a pricing strategy to maintain customer loyalty and improve the quality of the oyster mushroom products produced. WT's strategy: increasing cooperation between the government, white oyster mushroom entrepreneurs, and raw material suppliers related to oyster mushroom business policies and utilizing people's purchasing power by holding promotions.

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  • Universitas Halu Oleo
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  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Muhammad Aswar LimiUniversitas Halu Oleo22
Lukman YunusUniversitas Halu Oleo5
La Ode AlwiUniversitas Halu Oleo5
Azhar BafadalUniversitas Halu Oleo4
Usman RianseUniversitas Halu Oleo4
Weka Gusmiarty AbdullahUniversitas Halu Oleo3
Munirwan ZaniUniversitas Halu Oleo2
Salamah SalamahUniversitas Halu Oleo2
Usman RianseAfiliasi tidak diketahui2
Haji SaedimanUniversitas Halu Oleo2
Lukman YunusAfiliasi tidak diketahui2
Darwan DarwanAfiliasi tidak diketahui2
wa Ode YusriaAfiliasi tidak diketahui2
Dewi Nurul CahyaniUniversitas Halu Oleo2
Arif Nur RahmanUniversitas Halu Oleo2
Idrus SalamUniversitas Halu Oleo2
Syam RahadiUniversitas Halu Oleo1
Wa Kuasa BakaAfiliasi tidak diketahui1
Sarty SarabiahAfiliasi tidak diketahui1
Dasmin SiduUniversitas Halu Oleo1
Zulfikar La ZulfikarAfiliasi tidak diketahui1
Weka WidayatiUniversitas Halu Oleo1
WA KUASAAfiliasi tidak diketahui1
LA ODE SYUKURAfiliasi tidak diketahui1
Hasyanky M SaragiUniversitas Halu Oleo1
Ahsan Taqwim HasyimUniversitas Halu Oleo1
Sidarilis SidarilisAfiliasi tidak diketahui1
Kansa Dwi RamadhaniAfiliasi tidak diketahui1
Bahari AbdullahUniversitas Halu Oleo1
Fitriaman FitriamanUniversitas Halu Oleo1
Safitria SafitriaAfiliasi tidak diketahui1
Sumiman UduUniversitas Halu Oleo1
Abdul MananUniversitas Halu Oleo1
Hidrawati HidrawatiUniversitas Halu Oleo1
Sariamin SahariAfiliasi tidak diketahui1
Rimat MaulanaUniversitas Halu Oleo1
Jojon HermawanAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/sosek/oai, pertama di-harvest 4 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The  Oyster Mushroom Business Development Strategy In  Anduonohu Sub-District Poasia District Kendari City</dc:title>
	<dc:creator>Izati, Aynul</dc:creator>
	<dc:creator>Rianse, Ilma Sarimustaqiyma</dc:creator>
	<dc:creator>Fyka, Samsul Alam</dc:creator>
	<dc:subject xml:lang="en-US">business</dc:subject>
	<dc:subject xml:lang="en-US">development</dc:subject>
	<dc:subject xml:lang="en-US">mushrooms</dc:subject>
	<dc:subject xml:lang="en-US">oysters</dc:subject>
	<dc:subject xml:lang="en-US">strategy</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study was to determine the development of the oyster mushroom business in Anduonohu ​​Village, Poasia District, Kendari City. This research was conducted in June 2022. The object of this research was Tiga Putra Fram's oyster mushroom business. The method used is the case study method. The analysis used was SWOT analysis. The results showed that the strategy for developing an oyster mushroom business in Anduonohu ​​Village, Poasia District, Kendari City that could be applied was the SO strategy: increasing product sales volume by optimizing promotions through online media and offline media, opening cooperation with other parties related to the increase in soft skills and processed oyster mushrooms. ST Strategy: Implement a pricing strategy to maintain customer loyalty and improve the quality of the oyster mushroom products produced. WT's strategy: increasing cooperation between the government, white oyster mushroom entrepreneurs, and raw material suppliers related to oyster mushroom business policies and utilizing people's purchasing power by holding promotions.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-06-11</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/sosek/article/view/92</dc:identifier>
	<dc:identifier>10.37149/bpsosek.v25i1.92</dc:identifier>
	<dc:source xml:lang="en-US">Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo; Vol. 25 No. 1 (2023); 80 - 84</dc:source>
	<dc:source>2656-4270</dc:source>
	<dc:source>10.37149/bpsosek.v25i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/sosek/article/view/92/103</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Aynul Izati, Ilma Sarimustaqiyma Rianse, Samsul Alam Fyka</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>