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The Dragon Fruit Business Development Strategy using Analytical Hierarchy Process

International Journal of Agricultural Social Economics and Rural Development (Ijaserd) · Vol. 3 No. 2 (2023) · hlm. 74–78

DOI
10.37149/ijaserd.v3i2.1036
ISSN
2774-9126
Terbit
2023-10-01
Penerbit
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to analyze the priority strategy for developing dragon fruit farming using the Analytical Hierarchy Process. This research was conducted from October to November 2021 in Lalonggida, Watulondo Village, Puuwatu District, Kendari City. The data consists of primary and secondary data collected through in-depth interviews and questionnaires. Key informants are resource persons consisting of policymakers (Secretary of the Puuwatu Sub-district and Lalonggida Village Head), agricultural extension officers, administrators, and members of the Matirodeceng farmer group. Data analysis used AHP ( Analytical Hierarchy Process) analysis. The results of this study indicate that the priority of the Matirodeceng farmer group's primary strategy is to develop dragon fruit farming through collaboration and institutional strengthening, providing business capital and agricultural machinery.

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  • Universitas Halu Oleo
  • State University of Semarang
  • IPB University
  • Diponegoro University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Hartina BatoaUniversitas Halu Oleo4
Anas NikoyanUniversitas Halu Oleo3
Haji SaedimanUniversitas Halu Oleo3
Munirwan ZaniUniversitas Halu Oleo2
Yusran YusranUniversitas Halu Oleo2
La Ode Kasno ArifUniversitas Halu Oleo2
Lukman YunusUniversitas Halu Oleo2
Megawati MegawatiState University of Semarang2
Werni MaripadangUniversitas Halu Oleo1
Salahuddin SalahuddinUniversitas Halu Oleo1
Lilis SevenUniversitas Halu Oleo1
Ni Ketut Hintan AriyaniUniversitas Halu Oleo1
Hasniawati HasniawatiUniversitas Halu Oleo1
Sitti Nur IsnianUniversitas Halu Oleo1
Sri YulistikaUniversitas Halu Oleo1
Winda Eka PutriIPB University1
Sukmawati AbdullahUniversitas Halu Oleo1
Anita BeatrixUniversitas Halu Oleo1
Neliati NeliatiUniversitas Halu Oleo1
Suriana SurianaUniversitas Halu Oleo1
Muh. ArisantoUniversitas Halu Oleo1
Muhammad Aras SaputraUniversitas Halu Oleo1
Nurmiati NurmiatiAfiliasi tidak diketahui1
Bahari BahariUniversitas Halu Oleo1
Sarinah SarinahUniversitas Halu Oleo1
Heriyanto HeriyantoDiponegoro University1
Usman RianseUniversitas Halu Oleo1
Isra FebrianaUniversitas Halu Oleo1
Iskandar IskandarUniversitas Halu Oleo1
Susiana SusianaUniversitas Halu Oleo1
Riska RiskaUniversitas Halu Oleo1
Dasmin SiduUniversitas Halu Oleo1
Rollyani RollyaniUniversitas Halu Oleo1
Yani TaufikUniversitas Halu Oleo1
Agus Eko PrionoUniversitas Halu Oleo1
Harapin HafidUniversitas Halu Oleo1
Muhammad Aswan TahyatUniversitas Halu Oleo1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/oai, pertama di-harvest 4 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Dragon Fruit Business Development Strategy using  Analytical Hierarchy Process</dc:title>
	<dc:creator>Amaliah, Filsa Rezky</dc:creator>
	<dc:creator>Rosmawaty, Rosmawaty</dc:creator>
	<dc:creator>Yusria, Wa Ode</dc:creator>
	<dc:subject xml:lang="en-US">AHP</dc:subject>
	<dc:subject xml:lang="en-US">development</dc:subject>
	<dc:subject xml:lang="en-US">dragon fruit farming</dc:subject>
	<dc:subject xml:lang="en-US">strategy</dc:subject>
	<dc:description xml:lang="en-US">This study aims to analyze the priority strategy for developing dragon fruit farming using the Analytical Hierarchy Process. This research was conducted from October to November 2021 in Lalonggida, Watulondo Village, Puuwatu District, Kendari City. The data consists of primary and secondary data collected through in-depth interviews and questionnaires. Key informants are resource persons consisting of policymakers (Secretary of the Puuwatu Sub-district and Lalonggida Village Head), agricultural extension officers, administrators, and members of the Matirodeceng farmer group. Data analysis used AHP ( Analytical Hierarchy Process) analysis. The results of this study indicate that the priority of the Matirodeceng farmer group's primary strategy is to develop dragon fruit farming through collaboration and institutional strengthening, providing business capital and agricultural machinery.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2023-10-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/1036</dc:identifier>
	<dc:identifier>10.37149/ijaserd.v3i2.1036</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Agricultural Social Economics and Rural Development (Ijaserd); Vol. 3 No. 2 (2023); 74 - 78</dc:source>
	<dc:source>2774-9126</dc:source>
	<dc:source>10.37149/ijaserd.v3i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/1036/169</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Filsa Rezky Amaliah, Rosmawaty, Wa Ode Yusria</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>