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Financial Feasibility Analysis of an Edible Bird's Nest Business (A Case Study in Perintis Village, Tebo Regency, Jambi Province, Indonesia)

International Journal of Agricultural Social Economics and Rural Development (Ijaserd) · Vol. 6 No. 1 (2026) · pp. 43–51

DOI
10.37149/ijaserd.v6i1.2904
ISSN
2774-9126
Published
2026-09-01
Publisher
Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)
Language
eng
License
creativecommons.org/licenses/by-sa/4.0/

Abstract

This study evaluated the financial feasibility of an edible bird's nest business in Perintis Village, Rimbo Bujang District, Tebo Regency, Jambi Province, Indonesia, through a case study of a commercial swiftlet farming enterprise. The study was conducted from March 10 to May 25, 2022, using a survey method. The researchers collected primary data through direct observation and in-depth interviews with the business owner, and obtained secondary data from relevant institutions and published sources. The study site was purposively selected because it is the village's first commercial edible bird's nest business, has operated continuously for 12 years, has the largest production facility in the area, and has consistently produced marketable edible bird's nests. Financial feasibility was assessed using investment appraisal indicators, including Net Present Value (NPV), Net Benefit–Cost Ratio (Net B/C Ratio), and Internal Rate of Return (IRR), with a discount rate of 6%. The results showed an NPV of IDR 1,453,088,191.40, a Net B/C Ratio of 8.15, and an IRR of 82%. These findings indicate that the investment satisfies all financial feasibility criteria, as the NPV is positive, the Net B/C Ratio exceeds one, and the IRR is substantially higher than the prevailing discount rate. Therefore, the edible bird's nest business is financially feasible and has strong potential for sustainable business development and future investment.

Keywords

Collaboration network of the authors

17 authors · 38 co-authorship links

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Co-authorOrganisationJoint articles
Evo AfriantoAffiliation unknown5
Isyaturriyadhah IsyaturriyadhahAffiliation unknown2
Aprilia SusantiAffiliation unknown2
Sahat SarisAffiliation unknown2
Fajar YuliardiAffiliation unknown1
Joni IskandarAffiliation unknown1
Asnawati Is Asnawati IsAffiliation unknown1
Fajar Dedy KuswantoAffiliation unknown1
Danang KuncoroAffiliation unknown1
Kris MahyudiAffiliation unknown1
Setiono SetionoAffiliation unknown1
Abu BakarAffiliation unknown1
Akhyarnis FebrialdiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Financial Feasibility Analysis of an Edible Bird's Nest Business (A Case Study in Perintis Village, Tebo Regency,  Jambi Province, Indonesia)</dc:title>
	<dc:creator>Pitriani, Pitriani</dc:creator>
	<dc:creator>Albab, Amirullah Ulul</dc:creator>
	<dc:creator>Suryani, Lili</dc:creator>
	<dc:creator>Asminar, Asminar</dc:creator>
	<dc:subject xml:lang="en-US">edible bird's nest business</dc:subject>
	<dc:subject xml:lang="en-US">financial feasibility</dc:subject>
	<dc:subject xml:lang="en-US">internal rate of return</dc:subject>
	<dc:subject xml:lang="en-US">net benefit-cost ratio</dc:subject>
	<dc:subject xml:lang="en-US">net present value</dc:subject>
	<dc:description xml:lang="en-US">This study evaluated the financial feasibility of an edible bird's nest business in Perintis Village, Rimbo Bujang District, Tebo Regency, Jambi Province, Indonesia, through a case study of a commercial swiftlet farming enterprise. The study was conducted from March 10 to May 25, 2022, using a survey method. The researchers collected primary data through direct observation and in-depth interviews with the business owner, and obtained secondary data from relevant institutions and published sources. The study site was purposively selected because it is the village's first commercial edible bird's nest business, has operated continuously for 12 years, has the largest production facility in the area, and has consistently produced marketable edible bird's nests. Financial feasibility was assessed using investment appraisal indicators, including Net Present Value (NPV), Net Benefit–Cost Ratio (Net B/C Ratio), and Internal Rate of Return (IRR), with a discount rate of 6%. The results showed an NPV of IDR 1,453,088,191.40, a Net B/C Ratio of 8.15, and an IRR of 82%. These findings indicate that the investment satisfies all financial feasibility criteria, as the NPV is positive, the Net B/C Ratio exceeds one, and the IRR is substantially higher than the prevailing discount rate. Therefore, the edible bird's nest business is financially feasible and has strong potential for sustainable business development and future investment.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University  Jointly with  Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)</dc:publisher>
	<dc:date>2026-09-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/2904</dc:identifier>
	<dc:identifier>10.37149/ijaserd.v6i1.2904</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Agricultural Social Economics and Rural Development (Ijaserd); Vol. 6 No. 1 (2026); 43 - 51</dc:source>
	<dc:source>2774-9126</dc:source>
	<dc:source>10.37149/ijaserd.v6i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.agribisnis.uho.ac.id/index.php/ijaserd/article/view/2904/553</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Pitriani, Amirullah Ulul Albab, Lili Suryani, Asminar</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
</oai_dc:dc>