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Transformation of the Business Model for Palm Sugar Enterprises Based on Collective Institutions: A Business Model Canvas Approach in Labuaja Village

Jurnal Hutan dan Masyarakat · Vol. UME No. 1 (2026) · pp. 56–70

DOI
10.24259/jhm.v18i1.24229
ISSN
2613-9979, 1907-5316
Published
2026-08-03
Publisher
Fakultas Kehutanan, Universitas Hasanuddin
Language
en
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Sugar palm (Arenga pinnata) is one of the non-timber forest products widely utilized by rural communities to support their livelihoods. However, community-based palm sugar enterprises often face limitations in management practices, value addition, and market access. This study aims to identify and analyze the management of palm sugar businesses, examine the existing business models, and formulate strategies for business model transformation. The study was conducted in Labuaja Village, Maros Regency, involving 20 members of a forest farmer group actively engaged in palm sugar production. Data were collected through field observations and interviews, focusing on raw material preparation, production processes, post-harvest handling, and packaging practices. The results show that palm sugar enterprises are still managed using simple and traditional methods, with a single-product orientation and limited product diversification. Consequently, value addition remains low, and marketing constraints hinder business development. To address these challenges, this study proposes the integration of institutional-based marketing strategies into the Business Model Canvas as an approach to support adaptive and sustainable business transformation. Strengthening local institutions, promoting product diversification, and expanding market access are identified as key strategies to enhance the competitiveness of community-based palm sugar enterprises.

Keywords

Collaboration network of the authors

37 authors · 118 co-authorship links

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Co-authorOrganisationJoint articles
Baginda HamzahAffiliation unknown4
Diyah YumeinaAffiliation unknown4
Diva Amelia ThayebAffiliation unknown4
Nevianti MaryamAffiliation unknown4
SYAMSU ALAMAffiliation unknown3
Adrayanti SabarAffiliation unknown2
Ilham RamadhanAffiliation unknown1
Jihan Dhiya Ulhaq IdrisAffiliation unknown1
Andi AgussalimAffiliation unknown1
Fadlan AhmadAffiliation unknown1
sitiAffiliation unknown1
Sitti Wahidah MasnaniAffiliation unknown1
Diah VitaAffiliation unknown1
Emban Ibnurusyd Mas'udAffiliation unknown1
IrlanAffiliation unknown1
Ardian HalisAffiliation unknown1
Fachrul AslamAffiliation unknown1
Makkarennu MakkarennuAffiliation unknown1
Rini PratiwiAffiliation unknown1
Greys Enafil NipiAffiliation unknown1
Wulan MagfiraAffiliation unknown1
Rizki NurhidayahAffiliation unknown1
Teresia Vioni PasauAffiliation unknown1
Anis Tri RahayuAffiliation unknown1
Tsanie Ditya KurniaAffiliation unknown1
Leti SundawatiAffiliation unknown1
Septi Devi YuliantiAffiliation unknown1
Afda RefaniAffiliation unknown1
Iin IchwandiAffiliation unknown1
BahruniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jhm/oai, first harvested 4 Nov 2026, last seen 4 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Transformation of the Business Model for Palm Sugar Enterprises Based on Collective Institutions: A Business Model Canvas Approach in Labuaja Village</dc:title>
	<dc:creator xml:lang="en">Makkarennu</dc:creator>
	<dc:creator xml:lang="en">Syahidah</dc:creator>
	<dc:creator xml:lang="en">Supratman</dc:creator>
	<dc:creator xml:lang="en">Hasannudin, Dian Ayu Lestari</dc:creator>
	<dc:creator xml:lang="en">Trison, Soni</dc:creator>
	<dc:creator xml:lang="en">Caroline, Adelia</dc:creator>
	<dc:creator xml:lang="en">Irnasari</dc:creator>
	<dc:subject xml:lang="en">Aren</dc:subject>
	<dc:subject xml:lang="en">diversifikasi produk</dc:subject>
	<dc:subject xml:lang="en">HHBK</dc:subject>
	<dc:subject xml:lang="en">model bisnis</dc:subject>
	<dc:subject xml:lang="en">nira aren</dc:subject>
	<dc:description xml:lang="en">Sugar palm (Arenga pinnata) is one of the non-timber forest products widely utilized by rural communities to support their livelihoods. However, community-based palm sugar enterprises often face limitations in management practices, value addition, and market access. This study aims to identify and analyze the management of palm sugar businesses, examine the existing business models, and formulate strategies for business model transformation. The study was conducted in Labuaja Village, Maros Regency, involving 20 members of a forest farmer group actively engaged in palm sugar production. Data were collected through field observations and interviews, focusing on raw material preparation, production processes, post-harvest handling, and packaging practices. The results show that palm sugar enterprises are still managed using simple and traditional methods, with a single-product orientation and limited product diversification. Consequently, value addition remains low, and marketing constraints hinder business development. To address these challenges, this study proposes the integration of institutional-based marketing strategies into the Business Model Canvas as an approach to support adaptive and sustainable business transformation. Strengthening local institutions, promoting product diversification, and expanding market access are identified as key strategies to enhance the competitiveness of community-based palm sugar enterprises.</dc:description>
	<dc:publisher xml:lang="en">Fakultas Kehutanan, Universitas Hasanuddin</dc:publisher>
	<dc:date>2026-08-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jhm/article/view/24229</dc:identifier>
	<dc:identifier>10.24259/jhm.v18i1.24229</dc:identifier>
	<dc:source xml:lang="en">Jurnal Hutan dan Masyarakat; VOLUME 18 NO 1, JULI 2026; 56-70</dc:source>
	<dc:source>2613-9979</dc:source>
	<dc:source>1907-5316</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jhm/article/view/24229/14851</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Makkarennu, Syahidah, Supratman, Dian Ayu Lestari Hasannudin, Soni Trison, Adelia Caroline, Irnasari</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>