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STRATEGI PENINGKATAN DAYA SAING USAHA MIKRO DAN KECIL MELALUI DIGITAL MARKETING DI KECAMATAN PALANGGA KABUPATEN GOWA

Jurnal Dinamika Pengabdian · Vol. 9 No. 2 (2024) · pp. 243–253

DOI
10.20956/jdp.v9i2.34671
ISSN
2528-3219, 2460-8173
Published
2024-05-26
Publisher
Departemen Budidaya Pertanian Fakultas Pertanian UNHAS
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Strategi Peningkatan Daya Saing Usaha Mikro dan Kecil melalui Digital Marketing Di Kecamatan Palalangga Kabupaten Gowa merupakan kegiatan pengabdian kepada masyarakat yang bertujuan memberi manfaat dan pengetahuan bagi usaha mikro dan kecil dalam upaya meningkatkan daya saing bagi produk. Melalui pelatihan ini akan diajarkan strategi pemasaran melalui inovasi digital marketing dengan menggunakan platform media sosial, market place dan e-commerce. Tujuannya adalah agar pemasaran produk yang dilakukan dapat menjangkau konsumen lebih luas, selain itu diajarkan inovasi produk UMKM berupa pengemasan produk makan dan non makanan serta labeling sehingga produk UMKM tersebut memiliki daya saing tinggi di pasar digital. Mitra pelaku usaha mikro dan kecil juga diajarkan bagaimana cara mengakses kredit perbankan yang murah sebagai solusi masalah permodalan. Kegiatan ini bertujuan agar para pelaku UMK dapat memperoleh pengetahuan dan keterampilan dalam memasarkan produknya melalui digital marketing sebagai salah satu strategi dalam meningkatkan daya saing UMK agar dapat meningkatkan omzet penjualannya dan meningkatkan kesejahteraan pelaku UMK di Kecamatan Palangga Kabupaten Gowa. Kata kunci: UMK, Daya Saing, Digital Marketing. ABSTRACT The Strategy for Increasing the Competitiveness of Micro and Small Businesses through Digital Marketing in Palalangga District, Gowa Regency is a Community Service Activity that aims to provide benefits and knowledge for micro and small businesses to increase product competitiveness. Through this training, marketing strategies will be taught through Digital Marketing innovation using social media platforms, marketplaces and e-commerce. The goal is that product marketing is carried out to reach wider consumers, besides that MSME product innovation is taught in the form of packaging for food and non-food products and labeling so that MSME products have high competitiveness in the digital market. In addition, it is taught how these micro and small business actors can access cheap bank credit as a solution to capital problems. This activity aims to enable MSEs to gain knowledge and skills in marketing their products through the digital market as a strategy in increasing MSEs' competitiveness in order to increase their sales turnover and improve the welfare of MSEs in Palangga District, Gowa Regency. Keywords: MSE, Competitiveness, Digital Marketing.

Keywords

Collaboration network of the authors

40 authors · 102 co-authorship links · showing the 40 most connected

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  • University of Pembangunan Nasional Veteran Jawa Timur
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sri Undai NurbayaniAffiliation unknown5
. FatmawatiAffiliation unknown5
Nur Dwiana Sari SaudiAffiliation unknown5
WahdaAffiliation unknown4
Agussalim AgussalimUniversity of Pembangunan Nasional Veteran Jawa Timur2
Mursalim NohongAffiliation unknown2
SabirAffiliation unknown2
Andi KusumawatiAffiliation unknown2
AlimuddinAffiliation unknown2
Abdullah SanusiAffiliation unknown2
Muhammad RifaiAffiliation unknown2
Nuraeni KadirAffiliation unknown1
Muhammad Rezha ZadaAffiliation unknown1
Muhammad Fathurullah SyahrulAffiliation unknown1
Abd Rahman RazakAffiliation unknown1
Kwan Wirawan KwandouAffiliation unknown1
Muhammad Fadel Dwi MakmurAffiliation unknown1
Abdul Rahman RazakAffiliation unknown1
Muhammad Fathurullah Syahrul FathurAffiliation unknown1
Muhammad AmriAffiliation unknown1
Muhammad FerdiAffiliation unknown1
Muh FerdiAffiliation unknown1
HamrullahAffiliation unknown1
irvan wijayaAffiliation unknown1
Sultan SuhabAffiliation unknown1
Titania RamadhantiAffiliation unknown1
Muhammad Yusri ZamhuriAffiliation unknown1
Imanuela Chelsea SumuleAffiliation unknown1
Wienna Meidy UtamiAffiliation unknown1
Anas IswantoAffiliation unknown1
Novita WulandariAffiliation unknown1
Juhasni BaharAffiliation unknown1
Sri UlfaAffiliation unknown1
Shinta Dewi Tikson SugihartiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jdp/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">STRATEGI PENINGKATAN DAYA SAING USAHA MIKRO DAN KECIL MELALUI DIGITAL MARKETING DI KECAMATAN PALANGGA KABUPATEN GOWA</dc:title>
	<dc:creator xml:lang="en">Fitrianti, Retno</dc:creator>
	<dc:creator xml:lang="en">Fatmawati, Fatmawati</dc:creator>
	<dc:creator xml:lang="en">Wahda, Wahda</dc:creator>
	<dc:creator xml:lang="en">Zaenal, Mirzalina</dc:creator>
	<dc:creator xml:lang="en">Nurqamar, Insany Fitri </dc:creator>
	<dc:creator xml:lang="en">Cynthia S, Daniella</dc:creator>
	<dc:subject xml:lang="en">UKM</dc:subject>
	<dc:subject xml:lang="en">Daya saing</dc:subject>
	<dc:subject xml:lang="en">Digital Marketing</dc:subject>
	<dc:description xml:lang="en">Strategi Peningkatan Daya Saing Usaha Mikro dan Kecil melalui Digital Marketing Di Kecamatan Palalangga Kabupaten Gowa merupakan kegiatan pengabdian kepada masyarakat yang bertujuan memberi manfaat dan pengetahuan bagi usaha mikro dan kecil dalam upaya meningkatkan daya saing bagi produk.  Melalui pelatihan ini akan diajarkan strategi pemasaran melalui inovasi digital marketing dengan menggunakan platform media sosial, market place dan e-commerce. Tujuannya adalah agar pemasaran produk yang dilakukan dapat menjangkau konsumen lebih luas, selain itu diajarkan inovasi produk UMKM berupa pengemasan produk makan dan non makanan serta labeling sehingga produk UMKM tersebut memiliki daya saing tinggi di pasar digital. Mitra pelaku usaha mikro dan kecil juga diajarkan bagaimana cara mengakses kredit perbankan yang murah sebagai solusi masalah permodalan. Kegiatan ini bertujuan agar para pelaku UMK dapat memperoleh pengetahuan dan keterampilan dalam memasarkan produknya melalui digital marketing sebagai salah satu strategi dalam meningkatkan daya saing UMK agar dapat meningkatkan omzet penjualannya dan meningkatkan kesejahteraan pelaku UMK di Kecamatan Palangga Kabupaten Gowa.
Kata kunci: UMK, Daya Saing, Digital Marketing.
ABSTRACT
The Strategy for Increasing the Competitiveness of Micro and Small Businesses through Digital Marketing in Palalangga District, Gowa Regency is a Community Service Activity that aims to provide benefits and knowledge for micro and small businesses to increase product competitiveness. Through this training, marketing strategies will be taught through Digital Marketing innovation using social media platforms, marketplaces and e-commerce. The goal is that product marketing is carried out to reach wider consumers, besides that MSME product innovation is taught in the form of packaging for food and non-food products and labeling so that MSME products have high competitiveness in the digital market. In addition, it is taught how these micro and small business actors can access cheap bank credit as a solution to capital problems. This activity aims to enable MSEs to gain knowledge and skills in marketing their products through the digital market as a strategy in increasing MSEs' competitiveness in order to increase their sales turnover and improve the welfare of MSEs in Palangga District, Gowa Regency.
Keywords: MSE, Competitiveness, Digital Marketing.</dc:description>
	<dc:publisher xml:lang="en">Departemen Budidaya Pertanian Fakultas Pertanian UNHAS</dc:publisher>
	<dc:date>2024-05-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jdp/article/view/34671</dc:identifier>
	<dc:identifier>10.20956/jdp.v9i2.34671</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Pengabdian; Vol. 9 No. 2 (2024): JURNAL DINAMIKA PENGABDIAN VOL. 9 NO. 2 MEI 2024; 243-253</dc:source>
	<dc:source>2528-3219</dc:source>
	<dc:source>2460-8173</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jdp/article/view/34671/11527</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Jurnal Dinamika Pengabdian</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>