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HILIRISASI INOVASI PANGAN: PROGRAM PENGEMBANGAN KEWIRAUSAHAAN MAHASISWA MELALUI PRODUKSI OTAK-OTAK BERBASIS SURIMI IKAN

Jurnal Dinamika Pengabdian · Vol. 11 No. 3 (2026) · pp. 303–314

DOI
10.20956/jdp.v11i3.47470
ISSN
2528-3219, 2460-8173
Published
2026-04-30
Publisher
Departemen Budidaya Pertanian Fakultas Pertanian UNHAS
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Program Pengembangan Usaha Produk Intelektual Kampus (PPUPIK) telah dilaksanakan melalui kegiatan pemberdayaan mahasiswa dan alumni Universitas Hasanuddin dalam wirausaha berbasis pengolahan pangan, khususnya produksi otak-otak dengan bahan dasar surimi ikan. Kegiatan ini bertujuan meningkatkan keterampilan kewirausahaan mahasiswa dan alumni melalui hilirisasi produk hasil riset menjadi produk unggulan kampus. Metode pelaksanaan mencakup persiapan sarana, pelatihan teknis pembuatan surimi dan otak-otak, pelatihan manajemen usaha, pendampingan produksi, serta evaluasi pengetahuan dan analisis data penjualan (atau analisis laba rugi awal). Hasil post-test menunjukkan peningkatan pemahaman peserta dengan skor rata-rata 85, menandakan mayoritas telah menguasai alur produksi surimi dan otak-otak. Produksi dilakukan secara rutin, yaitu surimi sebulan sekali dan otak-otak setiap minggu, dengan total penjualan 135 box selama enam minggu dan laba kotor kumulatif sebesar Rp.863.000,-. Tren penjualan dan laba kotor menunjukkan penerimaan pasar yang baik meskipun terdapat fluktuasi akibat variasi biaya produksi. Kegiatan ini terbukti efektif dalam meningkatkan keterampilan wirausaha mahasiswa dan alumni serta mendorong hilirisasi inovasi produk pangan menjadi unit usaha kampus yang berkelanjutan. Kata kunci: Otak-otak, surimi, pemberdayaan mahasiswa. ABSTRACT Program Pengembangan Usaha Produk Intelektual Kampus (PPUPIK) was implemented to empower students and alumni of Hasanuddin University in food-based entrepreneurship through the production of fish surimi-based otak-otak. The program aimed to strengthen entrepreneurial competence while promoting research-based products as the university’s advanced innovations. Activities included facility preparation, technical training on surimi and otak-otak processing, business management training, production mentoring, and evaluation of knowledge and market acceptance. Post-test assessments showed a significant improvement, with an average score of 85, indicating that participants had adequately mastered the production process. Regular production was established, with surimi prepared monthly and otak-otak produced weekly, resulting in 135 boxes sold over six weeks. Sales performance and gross profit indicated positive market reception with a cumulative gross profit of IDR.863,000. These findings demonstrate that the program effectively enhanced entrepreneurial skills and fostered the downstreaming of food innovation into a sustainable campus-based business unit. Keywords: Otak-otak, surimi, student empowerment.

Keywords

Collaboration network of the authors

40 authors · 142 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Abu Bakar TawaliAffiliation unknown10
Azzahra NabilahAffiliation unknown4
Andi Nur Fajri SuloiAffiliation unknown4
Muhammad AsfarAffiliation unknown3
Mulyati M TahirAffiliation unknown3
Lisa AngrianiAffiliation unknown3
Muhammad Yusri KarimAffiliation unknown3
Pipi DiansariAffiliation unknown2
Andi Nur Faidah RahmanAffiliation unknown2
. SuryaniAffiliation unknown2
Nurul FathanahAffiliation unknown2
Arfiani ArifinAffiliation unknown2
Dian Asri Unga MegaAffiliation unknown2
Najamuddin NajamuddinAffiliation unknown1
Muhammad KurniaAffiliation unknown1
Andi MarimbaAffiliation unknown1
Mukti ZainuddinAffiliation unknown1
M HajarAffiliation unknown1
Suryani SuryaniUniversitas Halu Oleo1
Zainal ZainalAffiliation unknown1
Andi DirpanAffiliation unknown1
Nurul WakiahAffiliation unknown1
. RiskawatiAffiliation unknown1
RahmaniarInstitut Agama Islam Negeri Kendari1
. HariyatiAffiliation unknown1
ZainalAffiliation unknown1
Rindam LatiefAffiliation unknown1
Andi Rahman MappangajaAffiliation unknown1
Amran LagaAffiliation unknown1
Abd. WarisAffiliation unknown1
IRWAN .Affiliation unknown1
Asmayana IwoAffiliation unknown1
Fadhil Rizki ClausthaldiAffiliation unknown1
Andi RahmayantiAffiliation unknown1
Desak Nyoman RiastutikAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jdp/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">HILIRISASI INOVASI PANGAN: PROGRAM PENGEMBANGAN KEWIRAUSAHAAN MAHASISWA MELALUI PRODUKSI OTAK-OTAK BERBASIS SURIMI IKAN</dc:title>
	<dc:creator xml:lang="en">Mahendradatta, Meta</dc:creator>
	<dc:creator xml:lang="en">Muhpidah, Muhpidah</dc:creator>
	<dc:creator xml:lang="en">Palo, Mahfud</dc:creator>
	<dc:creator xml:lang="en">Arifin, Arfina Sukmawati</dc:creator>
	<dc:creator xml:lang="en">Hijriani, Nur Fiqih</dc:creator>
	<dc:subject xml:lang="en">Otak-otak</dc:subject>
	<dc:subject xml:lang="en">Surimi</dc:subject>
	<dc:subject xml:lang="en">Pemberdayaan Mahasiswa</dc:subject>
	<dc:description xml:lang="en">Program Pengembangan Usaha Produk Intelektual Kampus (PPUPIK) telah dilaksanakan melalui kegiatan pemberdayaan mahasiswa dan alumni Universitas Hasanuddin dalam wirausaha berbasis pengolahan pangan, khususnya produksi otak-otak dengan bahan dasar surimi ikan. Kegiatan ini bertujuan meningkatkan keterampilan kewirausahaan mahasiswa dan alumni melalui hilirisasi produk hasil riset menjadi produk unggulan kampus. Metode pelaksanaan mencakup persiapan sarana, pelatihan teknis pembuatan surimi dan otak-otak, pelatihan manajemen usaha, pendampingan produksi, serta evaluasi pengetahuan dan analisis data penjualan (atau analisis laba rugi awal). Hasil post-test menunjukkan peningkatan pemahaman peserta dengan skor rata-rata 85, menandakan mayoritas telah menguasai alur produksi surimi dan otak-otak. Produksi dilakukan secara rutin, yaitu surimi sebulan sekali dan otak-otak setiap minggu, dengan total penjualan 135 box selama enam minggu dan laba kotor kumulatif sebesar Rp.863.000,-. Tren penjualan dan laba kotor menunjukkan penerimaan pasar yang baik meskipun terdapat fluktuasi akibat variasi biaya produksi. Kegiatan ini terbukti efektif dalam meningkatkan keterampilan wirausaha mahasiswa dan alumni serta mendorong hilirisasi inovasi produk pangan menjadi unit usaha kampus yang berkelanjutan.   
Kata kunci: Otak-otak, surimi, pemberdayaan mahasiswa.
ABSTRACT
Program Pengembangan Usaha Produk Intelektual Kampus (PPUPIK) was implemented to empower students and alumni of Hasanuddin University in food-based entrepreneurship through the production of fish surimi-based otak-otak. The program aimed to strengthen entrepreneurial competence while promoting research-based products as the university’s advanced innovations. Activities included facility preparation, technical training on surimi and otak-otak processing, business management training, production mentoring, and evaluation of knowledge and market acceptance. Post-test assessments showed a significant improvement, with an average score of 85, indicating that participants had adequately mastered the production process. Regular production was established, with surimi prepared monthly and otak-otak produced weekly, resulting in 135 boxes sold over six weeks. Sales performance and gross profit indicated positive market reception with a cumulative gross profit of IDR.863,000. These findings demonstrate that the program effectively enhanced entrepreneurial skills and fostered the downstreaming of food innovation into a sustainable campus-based business unit.
Keywords: Otak-otak, surimi, student empowerment.
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	<dc:publisher xml:lang="en">Departemen Budidaya Pertanian Fakultas Pertanian UNHAS</dc:publisher>
	<dc:date>2026-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jdp/article/view/47470</dc:identifier>
	<dc:identifier>10.20956/jdp.v11i3.47470</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Pengabdian; Vol. 11 No. 3 (2026): JURNAL DINAMIKA PENGABDIAN VOL. 11 NO. 3 APRIL 2026; 303-314</dc:source>
	<dc:source>2528-3219</dc:source>
	<dc:source>2460-8173</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jdp/article/view/47470/14340</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Dinamika Pengabdian</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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