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OPTIMALISASI TARGET PASAR DAN DIVERSIFIKASI PRODUK UNTUK MENINGKATKAN DAYA SAING IKAN BANDENG DI KABUPATEN BARRU

Jurnal Dinamika Pengabdian · Vol. 11 No. 3 (2026) · pp. 285–293

DOI
10.20956/jdp.v11i3.48278
ISSN
2528-3219, 2460-8173
Published
2026-04-30
Publisher
Departemen Budidaya Pertanian Fakultas Pertanian UNHAS
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing produk ikan bandeng di Kabupaten Barru melalui strategi optimalisasi target pasar dan diversifikasi produk. Permasalahan utama yang dihadapi mitra adalah terbatasnya akses pasar, rendahnya inovasi produk olahan, dan kurangnya keterampilan manajerial serta pemasaran. Solusi yang ditawarkan meliputi pelatihan pengolahan ikan bandeng menjadi produk bernilai tambah seperti bandeng presto, bandeng tanpa tulang, abon tulang, dan nugget, serta pelatihan digital marketing dan pengemasan produk. Hasil kegiatan menunjukkan peningkatan keterampilan mitra, diversifikasi produk yang siap dipasarkan, serta peningkatan pendapatan. Program ini diharapkan mampu mendorong kemandirian usaha dan keberlanjutan ekonomi masyarakat pesisir. Kata kunci: Ikan Bandeng, diversifikasi produk, pemasaran, pemberdayaan masyarakat. ABSTRACT This community service program aims to enhance the competitiveness of milkfish products in Barru Regency through market targeting optimization strategies and product diversification. The main challenges faced by the partners include limited market access, low innovation in processed products, and a lack of managerial and marketing skills. The proposed solutions consist of training in processing milkfish into value-added products such as bandeng presto (pressure-cooked milkfish), boneless milkfish, bone floss, and nuggets, as well as training in digital marketing and product packaging. The results of the program show improved skills among partners, diversified products ready for market, and increased income. This program is expected to foster business independence and support the sustainable economy of coastal communities. Keywords: Milkfish (Chanos chanos), product diversification, marketing, coastal community empowerment.

Keywords

Collaboration network of the authors

29 authors · 85 co-authorship links

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Co-authorOrganisationJoint articles
Subhan DjayaAffiliation unknown5
Sanusi FattahAffiliation unknown2
Indraswati Tri Abdi RevianeAffiliation unknown2
Hamid PadduAffiliation unknown2
Nurdwiana Sari SaudiAffiliation unknown2
Muh. Agung Ady MangilepAffiliation unknown2
Inzani Fitri NurqamarAffiliation unknown2
Mirzalina ZaenalAffiliation unknown2
Retno FitriantiAffiliation unknown2
Muhammad Syarkawi RaufAffiliation unknown2
Suharwan HamsahAffiliation unknown2
Anggreni Rangga PalinggiAffiliation unknown1
Iffah HafizhahAffiliation unknown1
Abdul Rahman RazakAffiliation unknown1
Fadhilah SuriantoAffiliation unknown1
MadrisAffiliation unknown1
Reski PauzanAffiliation unknown1
Nurwati NurwatiAffiliation unknown1
Muhammad Ady Agung MangilepAffiliation unknown1
Insani Fitri NurqamarAffiliation unknown1
Salman SamirAffiliation unknown1
Rahmat Nurul Prima NugrahaAffiliation unknown1
Fatmawati FatmawatiAffiliation unknown1
Rakhmat Nurul Prima NugrahaAffiliation unknown1
Insany Fitri NurqamarAffiliation unknown1
Fatmawati FatmawatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jdp/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">OPTIMALISASI TARGET PASAR DAN DIVERSIFIKASI PRODUK UNTUK MENINGKATKAN DAYA SAING IKAN BANDENG  DI KABUPATEN BARRU</dc:title>
	<dc:creator xml:lang="en">Saudi, Nur Dwiana Sari</dc:creator>
	<dc:creator xml:lang="en">Djam`an, Fitriwati</dc:creator>
	<dc:creator xml:lang="en">Thamrin, Kasmiati</dc:creator>
	<dc:subject xml:lang="en">Ikan Bandeng</dc:subject>
	<dc:subject xml:lang="en">Diversifikasi Produk</dc:subject>
	<dc:subject xml:lang="en">Pemasaran</dc:subject>
	<dc:subject xml:lang="en">Pemberdayaan Masyarakat</dc:subject>
	<dc:description xml:lang="en">Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing produk ikan bandeng di Kabupaten Barru melalui strategi optimalisasi target pasar dan diversifikasi produk. Permasalahan utama yang dihadapi mitra adalah terbatasnya akses pasar, rendahnya inovasi produk olahan, dan kurangnya keterampilan manajerial serta pemasaran. Solusi yang ditawarkan meliputi pelatihan pengolahan ikan bandeng menjadi produk bernilai tambah seperti bandeng presto, bandeng tanpa tulang, abon tulang, dan nugget, serta pelatihan digital marketing dan pengemasan produk. Hasil kegiatan menunjukkan peningkatan keterampilan mitra, diversifikasi produk yang siap dipasarkan, serta peningkatan pendapatan. Program ini diharapkan mampu mendorong kemandirian usaha dan keberlanjutan ekonomi masyarakat pesisir.   
Kata kunci: Ikan Bandeng, diversifikasi produk, pemasaran, pemberdayaan masyarakat.
ABSTRACT
This community service program aims to enhance the competitiveness of milkfish products in Barru Regency through market targeting optimization strategies and product diversification. The main challenges faced by the partners include limited market access, low innovation in processed products, and a lack of managerial and marketing skills. The proposed solutions consist of training in processing milkfish into value-added products such as bandeng presto (pressure-cooked milkfish), boneless milkfish, bone floss, and nuggets, as well as training in digital marketing and product packaging. The results of the program show improved skills among partners, diversified products ready for market, and increased income. This program is expected to foster business independence and support the sustainable economy of coastal communities.
Keywords: Milkfish (Chanos chanos), product diversification, marketing, coastal community empowerment.</dc:description>
	<dc:publisher xml:lang="en">Departemen Budidaya Pertanian Fakultas Pertanian UNHAS</dc:publisher>
	<dc:date>2026-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jdp/article/view/48278</dc:identifier>
	<dc:identifier>10.20956/jdp.v11i3.48278</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Pengabdian; Vol. 11 No. 3 (2026): JURNAL DINAMIKA PENGABDIAN VOL. 11 NO. 3 APRIL 2026; 285-293</dc:source>
	<dc:source>2528-3219</dc:source>
	<dc:source>2460-8173</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jdp/article/view/48278/14338</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Dinamika Pengabdian</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>