Melola Discovery

← Melola Discovery

Open access Jurnal

PEMBERDAYAAN UMKM DESA CILELLANG MELALUI PELATIHAN PROMOSI DIGITAL BERBASIS MEDIA SOSIAL DAN VISUAL STORYTELLING

Jurnal Dinamika Pengabdian · Vol. 11 No. 4 (2026) · pp. 425–434

DOI
10.20956/jdp.v11i4.48603
ISSN
2528-3219, 2460-8173
Published
2026-07-31
Publisher
Departemen Budidaya Pertanian Fakultas Pertanian UNHAS
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas promosi digital pelaku UMKM Desa Cilellang, Kecamatan Mallusetasi, Kabupaten Barru melalui pelatihan dan pendampingan berbasis media sosial dan visual storytelling. Permasalahan utama yang dihadapi mitra adalah rendahnya keterampilan dalam memanfaatkan platform digital untuk pemasaran, pembuatan konten visual, dan penyusunan narasi produk. Metode pelaksanaan menggunakan pendekatan participatory action research melalui tiga tahap: (1) pelatihan intensif; (2) praktik pembuatan konten digital dan narasi produk; serta (3) pendampingan pasca-pelatihan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta sebesar 65,8% berdasarkan pre-test dan post-test. Luaran konkret yang dihasilkan berupa 15 konten digital siap pakai dan 15 narasi produk yang telah diimplementasikan pada akun media sosial UMKM. Kegiatan ini berkontribusi terhadap pencapaian Sustainable Development Goals (SDGs), khususnya SDG 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) dan SDG 9 (Industri, Inovasi, dan Infrastruktur) melalui pemberdayaan UMKM berbasis teknologi digital, serta SDG 12 (Konsumsi dan Produksi yang Bertanggung Jawab) dengan mempromosikan produk lokal yang berkelanjutan. Secara kebijakan, program ini selaras dengan agenda Kementerian Kominfo dalam percepatan transformasi digital dan Kementerian Koperasi dan UKM dalam digitalisasi UMKM. Kata kunci: UMKM, media sosial, visual storytelling, promosi digital, SDGs, kebijakan digital. ABSTRACT This community service activity aims to improve the digital promotion capacity of MSMEs in Cilellang Village, Mallusetasi District, Barru Regency through social media-based training and mentoring and visual storytelling. The main problems faced by partners are low skills in utilizing digital platforms for marketing, visual content creation, and product narrative development. The implementation method uses a participatory action research approach through three stages: (1) intensive training; (2) practice of creating digital content and product narratives; (3) post-training mentoring. The results showed an increase in participants' understanding by 65.8% based on pre-test and post-test. The concrete outputs produced are 15 ready-to-use digital content and 15 product narratives that have been implemented on MSME social media accounts. This activity contributes to the achievement of Sustainable Development Goals (SDGs), specifically SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation and Infrastructure) through technology-based MSME empowerment, as well as SDG 12 (Responsible Consumption and Production) by promoting sustainable local products. In terms of policy, this program aligns with the Ministry of Communication and Informatics' agenda for accelerating digital transformation and the Ministry of Cooperatives and SMEs' programs for MSME digitalization. Keywords: MSMEs, social media, visual storytelling, digital promotion, SDGs, digital policy.

Keywords

Collaboration network of the authors

8 authors · 18 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mirzalina ZaenalAffiliation unknown1
Sanusi FattahAffiliation unknown1
Retno FitriantiAffiliation unknown1
Nur Dwiana Sari SaudiAffiliation unknown1
Fatmawati FatmawatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jdp/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">PEMBERDAYAAN UMKM DESA CILELLANG MELALUI PELATIHAN PROMOSI DIGITAL BERBASIS MEDIA SOSIAL  DAN VISUAL STORYTELLING</dc:title>
	<dc:creator xml:lang="en">Arya, Nosakros Arya</dc:creator>
	<dc:creator xml:lang="en">Wardanhi P., Sartika Sari</dc:creator>
	<dc:creator xml:lang="en">Nugraha, Rakhmat Nurul Prima</dc:creator>
	<dc:subject xml:lang="en">UMKM</dc:subject>
	<dc:subject xml:lang="en">social media</dc:subject>
	<dc:subject xml:lang="en">visual storytelling</dc:subject>
	<dc:subject xml:lang="en">digital promotion</dc:subject>
	<dc:subject xml:lang="en">SDGs</dc:subject>
	<dc:subject xml:lang="en">digital policy</dc:subject>
	<dc:description xml:lang="en">Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas promosi digital pelaku UMKM Desa Cilellang, Kecamatan Mallusetasi, Kabupaten Barru melalui pelatihan dan pendampingan berbasis media sosial dan visual storytelling. Permasalahan utama yang dihadapi mitra adalah rendahnya keterampilan dalam memanfaatkan platform digital untuk pemasaran, pembuatan konten visual, dan penyusunan narasi produk. Metode pelaksanaan menggunakan pendekatan participatory action research melalui tiga tahap: (1) pelatihan intensif; (2) praktik pembuatan konten digital dan narasi produk; serta (3) pendampingan pasca-pelatihan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta sebesar 65,8% berdasarkan pre-test dan post-test. Luaran konkret yang dihasilkan berupa 15 konten digital siap pakai dan 15 narasi produk yang telah diimplementasikan pada akun media sosial UMKM. Kegiatan ini berkontribusi terhadap pencapaian Sustainable Development Goals (SDGs), khususnya SDG 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) dan SDG 9 (Industri, Inovasi, dan Infrastruktur) melalui pemberdayaan UMKM berbasis teknologi digital, serta SDG 12 (Konsumsi dan Produksi yang Bertanggung Jawab) dengan mempromosikan produk lokal yang berkelanjutan. Secara kebijakan, program ini selaras dengan agenda Kementerian Kominfo dalam percepatan transformasi digital dan Kementerian Koperasi dan UKM dalam digitalisasi UMKM.
Kata kunci: UMKM, media sosial, visual storytelling, promosi digital, SDGs, kebijakan digital.
ABSTRACT
This community service activity aims to improve the digital promotion capacity of MSMEs in Cilellang Village, Mallusetasi District, Barru Regency through social media-based training and mentoring and visual storytelling. The main problems faced by partners are low skills in utilizing digital platforms for marketing, visual content creation, and product narrative development. The implementation method uses a participatory action research approach through three stages: (1) intensive training; (2) practice of creating digital content and product narratives; (3) post-training mentoring. The results showed an increase in participants' understanding by 65.8% based on pre-test and post-test. The concrete outputs produced are 15 ready-to-use digital content and 15 product narratives that have been implemented on MSME social media accounts. This activity contributes to the achievement of Sustainable Development Goals (SDGs), specifically SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation and Infrastructure) through technology-based MSME empowerment, as well as SDG 12 (Responsible Consumption and Production) by promoting sustainable local products. In terms of policy, this program aligns with the Ministry of Communication and Informatics' agenda for accelerating digital transformation and the Ministry of Cooperatives and SMEs' programs for MSME digitalization.
Keywords: MSMEs, social media, visual storytelling, digital promotion, SDGs, digital policy.</dc:description>
	<dc:publisher xml:lang="en">Departemen Budidaya Pertanian Fakultas Pertanian UNHAS</dc:publisher>
	<dc:date>2026-07-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jdp/article/view/48603</dc:identifier>
	<dc:identifier>10.20956/jdp.v11i4.48603</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Pengabdian; Vol. 11 No. 4 (2026): JURNAL DINAMIKA PENGABDIAN VOL. 11 NO. 4 JULI 2026; 425-434</dc:source>
	<dc:source>2528-3219</dc:source>
	<dc:source>2460-8173</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jdp/article/view/48603/14810</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Dinamika Pengabdian</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>