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COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY

BAREKENG: Jurnal Ilmu Matematika dan Terapan · Vol. 15 No. 1 (2021) · pp. 059–068

DOI
10.30598/barekengvol15iss1pp059-068
ISSN
2615-3017, 1978-7227
Published
2021-03-01
Publisher
PATTIMURA UNIVERSITY
Language
eng

Abstract

In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.

Collaboration network of the authors

40 authors · 96 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mozart W. TalakuaAffiliation unknown3
Olumuyiwa James PeterAffiliation unknown3
Mozart Winston TalakuaAffiliation unknown2
Zeth Arthur LeleuryAffiliation unknown2
Dorteus L. RahakbauwAffiliation unknown2
Jesica TentuaAffiliation unknown2
Berny Pebo TomasouwAffiliation unknown2
Maria Engeline SahusilawaneAffiliation unknown2
Lazarus Kalvein BeayAffiliation unknown2
Mayowa Micheal OjoAffiliation unknown2
Venn Y. I. IlwaruAffiliation unknown1
Zeth A. LeleuryAffiliation unknown1
Tesa SumahAffiliation unknown1
H. AbrahamsAffiliation unknown1
Rethalina WaasAffiliation unknown1
Jeky TetimelayAffiliation unknown1
Albertina RatuanakAffiliation unknown1
Henry W.M. PattyAffiliation unknown1
Sasmita HayotoAffiliation unknown1
Ronald John DjamiAffiliation unknown1
Elvinus R. PersulessyAffiliation unknown1
Jemsry E. LakotanyAffiliation unknown1
Royke Yohanes WarellaAffiliation unknown1
Henry Junus WattimanelaAffiliation unknown1
Berny P. TomasouwAffiliation unknown1
Syella Z LimbaAffiliation unknown1
Fredrylo Alberth Noel Joddy ApituleyAffiliation unknown1
Marlon S. Noya van DelsenAffiliation unknown1
Yunita Puspita SariAffiliation unknown1
Nurhidayah NurhidayahUniversitas Halu Oleo1
Nona Tjie SapuletteAffiliation unknown1
Monalissa E RijolyAffiliation unknown1
Sylvert Prian TahaleaAffiliation unknown1
Swine Enggelina LarubunAffiliation unknown1
Maria Marlein WarongAffiliation unknown1
Monalisa E. RijolyAffiliation unknown1
Anita PapaliaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs3.unpatti.ac.id/index.php/barekeng/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY</dc:title>
	<dc:creator>Fhilya, Charlitta</dc:creator>
	<dc:creator>Lesnussa, Yopi Andry</dc:creator>
	<dc:creator>Ilwaru, Venn Yan Ishak</dc:creator>
	<dc:description xml:lang="en-US">In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.</dc:description>
	<dc:publisher xml:lang="en-US">PATTIMURA UNIVERSITY</dc:publisher>
	<dc:date>2021-03-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/2598</dc:identifier>
	<dc:identifier>10.30598/barekengvol15iss1pp059-068</dc:identifier>
	<dc:source xml:lang="en-US">BAREKENG: Jurnal Ilmu Matematika dan Terapan; Vol 15 No 1 (2021): BAREKENG: Jurnal Ilmu Matematika dan Terapan; 059-068</dc:source>
	<dc:source>2615-3017</dc:source>
	<dc:source>1978-7227</dc:source>
	<dc:source>10.30598/barekengvol15iss1year2021</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/2598/2694</dc:relation>
</oai_dc:dc>