Akses terbuka Jurnal
MARKETING ANALYTICS IN THE ERA OF DIGITAL-BASED MARKETING STRATEGY
Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 8 No. 1 (2024) · hlm. 61–75
- ISSN
- 2580-2259, 2580-2240
- Terbit
- 2024-05-14
- Penerbit
- LPPM Universitas Jambi
- Bahasa
- en
Abstrak
This groundbreaking study delves into the intricate realm of digital marketing analysis, which entails the systematic collection and scrutiny of data pertaining to digital marketing endeavors. With a novel focus on elucidating the economic ramifications of digital marketing on sales augmentation, the research employs an innovative approach. Leveraging an exhaustive literature review drawn from national and international journals, the study illuminates the transformative impact of digital marketing, particularly in the context of burgeoning online markets. Employing the PRISMA methodological framework, researchers meticulously navigated through the identification, screening, feasibility, and finalization phases to distill a comprehensive understanding of the topic's scope. With a laser focus on "Marketing Analytics," the study hones in on publications resonating with this thematic emphasis, culminating in the identification of 330 pertinent publications devoid of duplicates. Delving deeper into the findings, the study unveils a notable surge in sales success amidst the Covid-19 era, underscoring the pivotal role of digital marketing in navigating unprecedented market dynamics. Furthermore, the research uncovers a nuanced interplay between various elements of the e-marketing mix e-product, e-price, and e-promotion and their influence on e-trust, offering valuable insights into consumer behavior in digital marketplaces. As the study draws to a close, it advocates for a visionary paradigm shift in digital marketing strategies, emphasizing the imperative of enhancing customer engagement and trust-building initiatives. Ultimately, the research underscores the indispensability of digital marketing in contemporary business landscapes, reaffirming its efficacy in fostering consumer engagement, driving sales, and nurturing enduring brand-consumer relationships.
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27 penulis · 83 tautan kepenulisan bersama
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- Tanjungpura University
- Universitas Islam Negeri Ar-Raniry
- Afiliasi tidak diketahui
- Organisasi berbeda
- Organisasi sama
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- Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Wiwik Yunitaningrum | Tanjungpura University | 1 |
| Mimi Haetami | Tanjungpura University | 1 |
| Rizki Hazazi Ali | Tanjungpura University | 1 |
| Iin Tirtaria | Tanjungpura University | 1 |
| Doni Pranata | Tanjungpura University | 1 |
| Fitriana Puspa Hidasari | Tanjungpura University | 1 |
| Suri Dwi Ananda | Afiliasi tidak diketahui | 1 |
| Victor G Simanjuntak | Afiliasi tidak diketahui | 1 |
| Syukra Alhamda | Afiliasi tidak diketahui | 1 |
| Yanti Cici Apriza | Afiliasi tidak diketahui | 1 |
| Nova Herawati | Afiliasi tidak diketahui | 1 |
| Debby Ratno Kustanto | Afiliasi tidak diketahui | 1 |
| Harisnal Harisnal | Afiliasi tidak diketahui | 1 |
| Nurdin Nurdin | Afiliasi tidak diketahui | 1 |
| Sri Wicahyani | Afiliasi tidak diketahui | 1 |
| Oktoviana Nur Ajid | Afiliasi tidak diketahui | 1 |
| Septian Williyanto | Afiliasi tidak diketahui | 1 |
| Andre Yogaswara | Afiliasi tidak diketahui | 1 |
| Agus Wiyanto | Afiliasi tidak diketahui | 1 |
| Muchamad Rizki Sentani | Afiliasi tidak diketahui | 1 |
| Saiful Akmal | Universitas Islam Negeri Ar-Raniry | 1 |
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