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DIGITAL LITERACY MODEL TO IMPROVE THE MARKETING SKILLS OF MSME WOMEN WITH A COMMUNITY-BASED EDUCATIONAL APPROACH

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 9 No. 1 (2025) · hlm. 313–322

DOI
10.22437/jiituj.v9i1.32670
ISSN
2580-2259, 2580-2240
Terbit
2025-02-17
Penerbit
LPPM Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively

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15 penulis · 32 tautan kepenulisan bersama · 14 lintas organisasi

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  • Universitas Bina Darma
  • Sekolah Tinggi Pembangunan Masyarakat Desa APMD
  • Universiti Teknologi MARA
  • Sebelas Maret University
  • INTI International University
  • National University of Malaysia
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Deshinta Arrova DewiINTI International University1
Sunda ArianaUniversitas Bina Darma1
Malik CahyadinSebelas Maret University1
Mashal AlqudahAfiliasi tidak diketahui1
Shafrida SahraniNational University of Malaysia1
Trisninawati TrisninawatiUniversitas Bina Darma1
Trievanni ChantikaUniversitas Bina Darma1
Dewi SartikaUniversitas Bina Darma1
Samsul HadiAfiliasi tidak diketahui1
Jauharah Khairun NisaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">DIGITAL LITERACY MODEL TO IMPROVE THE MARKETING SKILLS OF MSME WOMEN WITH A COMMUNITY-BASED EDUCATIONAL APPROACH</dc:title>
	<dc:creator xml:lang="en">Helmi, Sulaiman</dc:creator>
	<dc:creator xml:lang="en">Setyadi, Bakti</dc:creator>
	<dc:creator xml:lang="en">Wedadjati, Ratna S.</dc:creator>
	<dc:creator xml:lang="en">AM, Muh. Asriadi</dc:creator>
	<dc:creator xml:lang="en">Yahya, Nurhidayah</dc:creator>
	<dc:subject xml:lang="en">Digital Literacy</dc:subject>
	<dc:subject xml:lang="en">Marketing Skills</dc:subject>
	<dc:subject xml:lang="en">MSME Empowerment</dc:subject>
	<dc:description xml:lang="en">This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-02-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/32670</dc:identifier>
	<dc:identifier>10.22437/jiituj.v9i1.32670</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 9 No. 1 (2025): Volume 9, Nomor 1, March 2025; 313-322</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/32670/20157</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Sulaiman Helmi, Bakti Setyadi, Ratna S. Wedadjati, Muh. Asriadi AM, Nurhidayah Yahya</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>