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LANGUAGE POLITENESS IN DIGITAL STREAMING: THE IMPLICATIONS TO EDUCATION AND ETHICS IN COMMUNICATIONS FOR THE TECHNOLOGICAL ERA

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 9 No. 3 (2025) · hlm. 1079–1090

DOI
10.22437/jiituj.v9i3.44388
ISSN
2580-2259, 2580-2240
Terbit
2025-08-10
Penerbit
LPPM Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study investigates the phenomenon of politeness violations in digital live streaming interactions, focusing on gaming content on YouTube a platform increasingly characterized by the prevalence of “toxic” language, including harsh, derogatory, and provocative expressions. Such discourse poses a growing challenge to communication ethics and character education in the technological era. The research aims to analyze specific types of politeness principle violations and their implications for character formation and digital communication practices. Adopting a qualitative approach through observation, documentation, and interviews, the study found that violations most frequently targeted the principles of tact and generosity. Notably, these utterances were not merely spontaneous outbursts but deliberate strategies of performative impoliteness, designed to construct a particular self-image and amplified by platform algorithms seeking engagement. The novelty of this research lies in its integration of linguistic analysis, digital ethics, and character education within the context of real-time live streaming—a convergence rarely explored in prior studies. This interdisciplinary approach provides unique insights into how algorithm-driven platforms can normalize verbal aggression, influencing audience psychology and diminishing empathy values, particularly among student viewers. The findings highlight the urgent need to expand digital literacy education to encompass the ethical dimensions of communication, not just technical proficiency. The study recommends incorporating polite language awareness and ICT ethics into curricula to foster respectful, constructive interaction in online spaces.

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40 penulis · 134 tautan kepenulisan bersama · 41 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • Universitas Jambi
  • Universitas Bina Darma
  • Universitas Islam Negeri Raden Fatah Palembang
  • Sriwijaya University
  • Thammasat University
  • Institut Agama Islam Negeri Kerinci
  • Universitas 17 Agustus 1945 Jakarta
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dian ErlinaUniversitas Islam Negeri Raden Fatah Palembang12
Muhamad HolandyahUniversitas Islam Negeri Raden Fatah Palembang7
Kasinyo HartoUniversitas Islam Negeri Raden Fatah Palembang6
Herizal HerizalAfiliasi tidak diketahui6
Bunga Ayu WulandariUniversitas Jambi5
Marzul HidayatAfiliasi tidak diketahui5
Muhammad HolandyahUniversitas Islam Negeri Raden Fatah Palembang3
Hikmah Zalifah PutriAfiliasi tidak diketahui3
Dairabi KamilInstitut Agama Islam Negeri Kerinci3
Nunung FajaryaniUniversitas Jambi2
David IqroniUniversitas Jambi2
Amirul MukmininUniversitas Jambi2
Marzul HidayatUniversitas Jambi2
FortunasariUniversitas Jambi2
Nova Lingga PitalokaSriwijaya University2
Deta DesvitasariUniversitas Islam Negeri Raden Fatah Palembang2
Reny HeryantiUniversitas Jambi2
Latius HermawanSriwijaya University1
Rahmat RamadanUniversitas 17 Agustus 1945 Jakarta1
Edi Surya NegaraUniversitas Bina Darma1
Ria AndryaniUniversitas Bina Darma1
Sunda ArianaUniversitas Bina Darma1
Desy ArisandyUniversitas Bina Darma1
Mohamad FaroziUniversitas Bina Darma1
Yulia YuliaUniversitas Jambi1
Velia DanistiUniversitas Jambi1
Indri AnastasiaAfiliasi tidak diketahui1
Adrefiza AdrefizaUniversitas Jambi1
Rosinta NorawatiUniversitas Jambi1
Mukhlas AbrarAfiliasi tidak diketahui1
Rachmawati RachmawatiAfiliasi tidak diketahui1
Habizar HabizarAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">LANGUAGE POLITENESS IN DIGITAL STREAMING: THE IMPLICATIONS TO EDUCATION AND ETHICS IN COMMUNICATIONS FOR THE TECHNOLOGICAL ERA</dc:title>
	<dc:creator xml:lang="en">Mayrita, Hastari</dc:creator>
	<dc:creator xml:lang="en">Rahmawati, Shopia</dc:creator>
	<dc:creator xml:lang="en">Sholikhah, Hani Atus</dc:creator>
	<dc:creator xml:lang="en">Wongprakob, Wuttipong</dc:creator>
	<dc:creator xml:lang="en">Hidayat, Marzul</dc:creator>
	<dc:creator xml:lang="en">Fortunasari, Fortunasari</dc:creator>
	<dc:creator xml:lang="en">Masita, Ella</dc:creator>
	<dc:creator xml:lang="en">Marzulina, Lenny</dc:creator>
	<dc:subject xml:lang="en">Communication</dc:subject>
	<dc:subject xml:lang="en">Technology</dc:subject>
	<dc:subject xml:lang="en">Education</dc:subject>
	<dc:subject xml:lang="en">Language Politeness</dc:subject>
	<dc:subject xml:lang="en">Streaming</dc:subject>
	<dc:description xml:lang="en">This study investigates the phenomenon of politeness violations in digital live streaming interactions, focusing on gaming content on YouTube a platform increasingly characterized by the prevalence of “toxic” language, including harsh, derogatory, and provocative expressions. Such discourse poses a growing challenge to communication ethics and character education in the technological era. The research aims to analyze specific types of politeness principle violations and their implications for character formation and digital communication practices. Adopting a qualitative approach through observation, documentation, and interviews, the study found that violations most frequently targeted the principles of tact and generosity. Notably, these utterances were not merely spontaneous outbursts but deliberate strategies of performative impoliteness, designed to construct a particular self-image and amplified by platform algorithms seeking engagement. The novelty of this research lies in its integration of linguistic analysis, digital ethics, and character education within the context of real-time live streaming—a convergence rarely explored in prior studies. This interdisciplinary approach provides unique insights into how algorithm-driven platforms can normalize verbal aggression, influencing audience psychology and diminishing empathy values, particularly among student viewers. The findings highlight the urgent need to expand digital literacy education to encompass the ethical dimensions of communication, not just technical proficiency. The study recommends incorporating polite language awareness and ICT ethics into curricula to foster respectful, constructive interaction in online spaces.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-08-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/44388</dc:identifier>
	<dc:identifier>10.22437/jiituj.v9i3.44388</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025; 1079-1090</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/44388/21889</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Hastari Mayrita, Shopia Rahmawati, Hani Atus Sholikhah, Wuttipong Wongprakob, Marzul Hidayat, Fortunasari Fortunasari, Ella Masita, Lenny Marzulina, Dian Erlina</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>