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SUSTAINABLE COFFEE PRODUCTION: THE EFFECT OF SOCIAL NORMS, TRUSTS AND NETWORKS ON COFFEE FARMERS’ADOPTION BEHAVIOR IN LAMPUNG PROVINCE, INDONESIA

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 10 No. 2 (2026) · pp. 631–652

DOI
10.22437/jiituj.v10i2.53341
ISSN
2580-2259, 2580-2240
Published
2026-04-29
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Sustainable coffee production is critical for ecological balance and livelihood resilience, yet adoption rates among smallholders remain variable. Although social capital is acknowledged as a key driver of agricultural sustainability, the distinct impacts of its constituent dimension’s norms, networks, and trust are insufficiently understood. This study aims to elucidate the differential influence of these social capital dimensions on sustainable production behavior among coffee farmers in Lampung Province, Indonesia. Employing a cross-sectional quantitative explanatory design, data were gathered via structured surveys from 250 coffee farmers selected through purposive sampling over a two-month period. Measurement instruments adapted from established scales underwent rigorous validation. The structural model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping to ensure robustness. Findings demonstrate that social norms and social networks exert significant positive effects on farmers' adoption of sustainable coffee practices. Conversely, social trust exhibits no direct statistical influence on behavior. The structural model explains a substantial proportion of behavioral variance and demonstrates adequate predictive relevance. This research offers novelty by empirically disentangling the multidimensional nature of social capital in agricultural contexts, challenging the prevailing assumption that all dimensions uniformly drive sustainability outcomes. Theoretically, it advances social capital literature by validating dimension-specific effects within agrarian settings. Practically, implications suggest that extension programs and policymakers should prioritize norm activation through respected community figures and strengthen peer-to-peer knowledge exchange networks. These levers prove more effective for behavioral change than generalized trust-building alone.

Keywords

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25 authors · 59 co-authorship links

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Co-authorOrganisationJoint articles
Rahmat Safe'iAffiliation unknown2
Lina MarlinaAffiliation unknown1
Muhammad IbnuAffiliation unknown1
Wan Abbas ZakariaAffiliation unknown1
Lidya Sari Mas IndahAffiliation unknown1
Dian Nova YantiAffiliation unknown1
Irwan Sukri BanuwaAffiliation unknown1
Indra Gumay FebryanoAffiliation unknown1
Firdasari FirdasariAffiliation unknown1
Amanda Putra SetaAffiliation unknown1
I Rani Melya SariAffiliation unknown1
Hari KaskoyoAffiliation unknown1
Hasbiyan ErlyAffiliation unknown1
Heni KurniasihAffiliation unknown1
Didik SuharjitoAffiliation unknown1
Rinekso SoekmadiAffiliation unknown1
Novriyanti NovriyantiAffiliation unknown1
Burhanuddin Masy’udAffiliation unknown1
Damayanti BuchoriAffiliation unknown1
Ismanto IsmantoAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">SUSTAINABLE COFFEE PRODUCTION: THE EFFECT OF SOCIAL NORMS, TRUSTS AND NETWORKS ON COFFEE FARMERS’ADOPTION BEHAVIOR IN LAMPUNG PROVINCE, INDONESIA</dc:title>
	<dc:creator xml:lang="en">Ali, Suprihatin</dc:creator>
	<dc:creator xml:lang="en">Wulandari, Christine</dc:creator>
	<dc:creator xml:lang="en">Endaryanto, Teguh</dc:creator>
	<dc:creator xml:lang="en">Budiono, Pitojo</dc:creator>
	<dc:creator xml:lang="en">Tugiono, Tugiono</dc:creator>
	<dc:subject xml:lang="en">Coffee Farmers'</dc:subject>
	<dc:subject xml:lang="en">SEM</dc:subject>
	<dc:subject xml:lang="en">Social Capital</dc:subject>
	<dc:subject xml:lang="en">Sustainable Production Consumption</dc:subject>
	<dc:description xml:lang="en">Sustainable coffee production is critical for ecological balance and livelihood resilience, yet adoption rates among smallholders remain variable. Although social capital is acknowledged as a key driver of agricultural sustainability, the distinct impacts of its constituent dimension’s norms, networks, and trust are insufficiently understood. This study aims to elucidate the differential influence of these social capital dimensions on sustainable production behavior among coffee farmers in Lampung Province, Indonesia. Employing a cross-sectional quantitative explanatory design, data were gathered via structured surveys from 250 coffee farmers selected through purposive sampling over a two-month period. Measurement instruments adapted from established scales underwent rigorous validation. The structural model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping to ensure robustness. Findings demonstrate that social norms and social networks exert significant positive effects on farmers' adoption of sustainable coffee practices. Conversely, social trust exhibits no direct statistical influence on behavior. The structural model explains a substantial proportion of behavioral variance and demonstrates adequate predictive relevance. This research offers novelty by empirically disentangling the multidimensional nature of social capital in agricultural contexts, challenging the prevailing assumption that all dimensions uniformly drive sustainability outcomes. Theoretically, it advances social capital literature by validating dimension-specific effects within agrarian settings. Practically, implications suggest that extension programs and policymakers should prioritize norm activation through respected community figures and strengthen peer-to-peer knowledge exchange networks. These levers prove more effective for behavioral change than generalized trust-building alone.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-04-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/53341</dc:identifier>
	<dc:identifier>10.22437/jiituj.v10i2.53341</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026; 631-652</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/53341/24116</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Suprihatin Ali, Christine Wulandari, Teguh Endaryanto, Pitojo Budiono, Tugiono Tugiono</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>