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STRATEGIC DIGITAL RESOURCES FOR FASHION RENTAL BUSINESS TRANSFORMATION: AN INTEGRATED SOFT SYSTEMS AND DYNAMIC CAPABILITIES FRAMEWORK

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 10 No. 5 (2026) · hlm. 2510–2523

DOI
10.22437/jiituj.v10i5.58421
ISSN
2580-2259, 2580-2240
Terbit
2026-10-31
Penerbit
LPPM Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Research on fashion rental has mainly focused on consumer adoption, leaving limited understanding of how enterprises coordinate digital resources to address interconnected operational problems. This study developed a stakeholder-informed transformation framework integrating the Resource-Based View, Dynamic Capability Theory, and Soft Systems Methodology (SSM). A qualitative interpretive single-case study was conducted in Lampung, Indonesia, with 25 purposively selected informants. Interviews, observations, document review, and three focus group discussions informed seven-stage SSM analysis, CATWOE assessment, VRIN appraisal, and conceptual model development. Two academic experts, a practitioner, and stakeholders provided descriptive evaluations. The study identified five recurring problems: fragmented inventory, inefficient reservations, weak customer relationship management, limited data-driven decision-making, and inadequate digital marketing integration. Eight strategic digital resource components informed a five-layer Strategic Digital Resource-Based Fashion Rental System (SDR-FRS) model connecting digital inputs, capability development, organizational capabilities, dynamic capabilities, and competitive advantage objectives. Evaluators reported favorable perceived relevance and usefulness, but more moderate implementation ease. The novel contribution is a firm-level resource-to-capability architecture derived from stakeholder-defined operational problems rather than consumer adoption constructs. The proposed 18-month implementation roadmap prioritizes shared inventory and customer information before advanced integration. Because the evaluation was perception-based and limited to one enterprise, future longitudinal implementation studies are needed to establish operational and competitive effects.

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  • Lampung University
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Rekan penulisOrganisasiArtikel bersama
Yuniastini YuniastiniLampung University2
Yusuf Sulfarano BarusmanLampung University2
Andala Rama Putra BarusmanLampung University2
Gustop AmatiriaLampung University2
Yenny MarthalenaLampung University2
Sunarmi SunarmiLampung University2

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">STRATEGIC DIGITAL RESOURCES FOR FASHION RENTAL BUSINESS TRANSFORMATION: AN INTEGRATED SOFT SYSTEMS AND DYNAMIC CAPABILITIES FRAMEWORK</dc:title>
	<dc:creator xml:lang="en">Mahmudah, Fitri Annisa Nuur</dc:creator>
	<dc:creator xml:lang="en">Iskandar, Iskandar</dc:creator>
	<dc:creator xml:lang="en">Barusman, Andala RP</dc:creator>
	<dc:creator xml:lang="en">Habiburrahman, Habiburrahman</dc:creator>
	<dc:creator xml:lang="en">Putri, Gita Leviana</dc:creator>
	<dc:subject xml:lang="en">Fashion Rental System</dc:subject>
	<dc:subject xml:lang="en">Resource Based View</dc:subject>
	<dc:subject xml:lang="en">Soft Systems Methodology</dc:subject>
	<dc:subject xml:lang="en">Strategic Digital Resources</dc:subject>
	<dc:subject xml:lang="en">Sustainable Competitive Advantage</dc:subject>
	<dc:description xml:lang="en">Research on fashion rental has mainly focused on consumer adoption, leaving limited understanding of how enterprises coordinate digital resources to address interconnected operational problems. This study developed a stakeholder-informed transformation framework integrating the Resource-Based View, Dynamic Capability Theory, and Soft Systems Methodology (SSM). A qualitative interpretive single-case study was conducted in Lampung, Indonesia, with 25 purposively selected informants. Interviews, observations, document review, and three focus group discussions informed seven-stage SSM analysis, CATWOE assessment, VRIN appraisal, and conceptual model development. Two academic experts, a practitioner, and stakeholders provided descriptive evaluations. The study identified five recurring problems: fragmented inventory, inefficient reservations, weak customer relationship management, limited data-driven decision-making, and inadequate digital marketing integration. Eight strategic digital resource components informed a five-layer Strategic Digital Resource-Based Fashion Rental System (SDR-FRS) model connecting digital inputs, capability development, organizational capabilities, dynamic capabilities, and competitive advantage objectives. Evaluators reported favorable perceived relevance and usefulness, but more moderate implementation ease. The novel contribution is a firm-level resource-to-capability architecture derived from stakeholder-defined operational problems rather than consumer adoption constructs. The proposed 18-month implementation roadmap prioritizes shared inventory and customer information before advanced integration. Because the evaluation was perception-based and limited to one enterprise, future longitudinal implementation studies are needed to establish operational and competitive effects.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/58421</dc:identifier>
	<dc:identifier>10.22437/jiituj.v10i5.58421</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 10 No. 5 (2026): Volume 10, Nomor 5, October 2026; 2510-2523</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:source>10.22437/jiituj.v10i5</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/58421/25978</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Fitri Annisa Nuur Mahmudah, Iskandar Iskandar, Andala RP Barusman, Habiburrahman Habiburrahman, Gita leviana putri</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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