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CRISIS COMMUNICATION IN MANAGING THE REPUTATION OF MARINE TOURISM DESTINATIONS DUE TO WASTE PROBLEMS: A CASE STUDY OF JARING HALUS VILLAGE, LANGKAT REGENCY

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 10 No. 5 (2025) · pp. 2331–2348

DOI
10.22437/jiituj.v10i5.59885
ISSN
2580-2259, 2580-2240
Published
2025-09-16
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

The marine debris crisis confronting Jaring Halus, a community-based mangrove and marine tourism village in Secanggang District, Langkat Regency, North Sumatra, threatens not only its ecological condition but also its reputation as a tourism destination; this study analyzes the crisis communication strategies applied to manage that reputation, using Situational Crisis Communication Theory and Image Restoration Theory. Using a qualitative case study design, the study collected secondary data through document analysis and non-participant observation of digital content, news coverage, social media discourse, and government records, and analyzed them using Miles' interactive technique. The waste problem in Jaring Halus is predominantly a victim cluster crisis, since most debris originates from land-based and transboundary sources carried by the Malacca Strait current rather than the local community; however, media framing still places reputational risk on the destination. Effective responses combine rebuilding strategies (community-based waste banks and mangrove rehabilitation), bolstering strategies rooted in local wisdom, particularly the jamu laut ritual and mangrove biodiversity narratives, and diminishment messaging clarifying the transboundary origin of the debris. These findings extend crisis communication and image restoration research, previously focused mainly on large-scale disasters and internally caused crises, to an externally caused, small-scale, community-managed destination; the novelty lies in the resulting integrated multi-stakeholder crisis communication model combining diminishment, rebuilding, and bolstering strategies for environmentally caused reputational threats, offering practical implications for village governments, tourism agencies, and community tourism groups in designing evidence-based, culturally grounded communication responses.

Keywords

Collaboration network of the authors

26 authors · 83 co-authorship links · 1 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Sulawesi Tenggara
  • Mulawarman University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad ThariqAffiliation unknown2
M Prakoso PrabaswaraAffiliation unknown2
Akhyar AnshoriAffiliation unknown2
Ribut PriadiAffiliation unknown2
Faizal Hamzah LubisAffiliation unknown2
Basoddin BasoddinUniversitas Sulawesi Tenggara1
Amir FaisalUniversitas Sulawesi Tenggara1
Izaina NurfitrianaAffiliation unknown1
Adhi WibowoAffiliation unknown1
Didit SuprihantoMulawarman University1
Wulan SariAffiliation unknown1
Ari SanjayaAffiliation unknown1
Rudy Agung NugrohoAffiliation unknown1
Retno AryaniAffiliation unknown1
Hetty ManurungAffiliation unknown1
Muhammad Fauzi ArifAffiliation unknown1
Iyut Jaya ToimsarAffiliation unknown1
Pirman GintingAffiliation unknown1
Muhammad Said HarahapAffiliation unknown1
Ida MartinelliAffiliation unknown1
Nurhilmiyah NurhilmiyahAffiliation unknown1
Yulhasni YulhasniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">CRISIS COMMUNICATION IN MANAGING THE REPUTATION OF MARINE TOURISM DESTINATIONS DUE TO WASTE PROBLEMS: A CASE STUDY OF JARING HALUS VILLAGE, LANGKAT REGENCY</dc:title>
	<dc:creator xml:lang="en">Faustyna, Faustyna</dc:creator>
	<dc:creator xml:lang="en">Rudianto, Rudianto</dc:creator>
	<dc:creator xml:lang="en">Santoso, Puji</dc:creator>
	<dc:creator xml:lang="en">Hendra, Yan</dc:creator>
	<dc:subject xml:lang="en">Crisis Communication</dc:subject>
	<dc:subject xml:lang="en">Destination Reputation</dc:subject>
	<dc:subject xml:lang="en">Marine Debris</dc:subject>
	<dc:subject xml:lang="en">Mangrove Ecotourism</dc:subject>
	<dc:subject xml:lang="en">Marine Tourism</dc:subject>
	<dc:description xml:lang="en">The marine debris crisis confronting Jaring Halus, a community-based mangrove and marine tourism village in Secanggang District, Langkat Regency, North Sumatra, threatens not only its ecological condition but also its reputation as a tourism destination; this study analyzes the crisis communication strategies applied to manage that reputation, using Situational Crisis Communication Theory and Image Restoration Theory. Using a qualitative case study design, the study collected secondary data through document analysis and non-participant observation of digital content, news coverage, social media discourse, and government records, and analyzed them using Miles' interactive technique. The waste problem in Jaring Halus is predominantly a victim cluster crisis, since most debris originates from land-based and transboundary sources carried by the Malacca Strait current rather than the local community; however, media framing still places reputational risk on the destination. Effective responses combine rebuilding strategies (community-based waste banks and mangrove rehabilitation), bolstering strategies rooted in local wisdom, particularly the jamu laut ritual and mangrove biodiversity narratives, and diminishment messaging clarifying the transboundary origin of the debris. These findings extend crisis communication and image restoration research, previously focused mainly on large-scale disasters and internally caused crises, to an externally caused, small-scale, community-managed destination; the novelty lies in the resulting integrated multi-stakeholder crisis communication model combining diminishment, rebuilding, and bolstering strategies for environmentally caused reputational threats, offering practical implications for village governments, tourism agencies, and community tourism groups in designing evidence-based, culturally grounded communication responses.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-09-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/59885</dc:identifier>
	<dc:identifier>10.22437/jiituj.v10i5.59885</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 10 No. 5 (2026): Volume 10, Nomor 5, October 2026; 2331-2348</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:source>10.22437/jiituj.v10i5</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/59885/25676</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Faustyna Faustyna, Rudianto Rudianto, Puji Santoso, Yan Hendra</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>