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Jurnal

STRATEGI PENGEMBANGAN BISNIS KERIPIK BAYAM

Jurnal Sosial Ekonomi Pertanian · Vol. 14 No. 1 (2018) · pp. 41–54

DOI
10.20956/jsep.v14i1.3622
ISSN
2598-5922, 0853-8395
Published
2018-02-25
Publisher
Hasanuddin University
Language
en

Abstract

AbstractThe aim of this research is to understand the description of Business model canvas and to create a design of business transformation. The reseach held at CV. OAG Makassar, It is one of a company that produced spinach chips. In order to complete a valid data, researcher were conducted a participatory action reseach method, where the researcher also involved for more than two months in the company. The general description of the company was explained in descriptive by describing the company resources position and their performance. Business model and its business transformation model were analized using business model canvas approach and customer emphaty map. The development strategy result of CV AOG business transformation is to improving the preserves of customer segment and so as their resource key. The improvement on value propositions like customer customization services, websites and social media in its value on channels and customer relationship produce a revenue streams from new product selling which made from spinach and other veggies. Improvement also needed in social activities on key activities, increasing partners such as event organizer and delivery services as key partners, also cost added for customization and social activity on cost structure. Keywords: development strategy; bussiness model canvas; spinach chips.

Collaboration network of the authors

28 authors · 71 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • National Research and Innovation Agency
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
A AmrullahAffiliation unknown3
Pipi DiansariAffiliation unknown1
Febrianto Tandi AbengAffiliation unknown1
Feranita HaringAffiliation unknown1
Rahmansyah DermawanAffiliation unknown1
Rinaldi SjahrilAffiliation unknown1
Nurlina KasimAffiliation unknown1
Syatrianty A. SyaifulAffiliation unknown1
Basri BabaAffiliation unknown1
Amelia OktavianyAffiliation unknown1
Fadjrin E. MahmudAffiliation unknown1
Inez IswariAffiliation unknown1
Didi RukmanaAffiliation unknown1
Nila RiskaAffiliation unknown1
Jumarni LatifAffiliation unknown1
Rahmadanih RahmadanihAffiliation unknown1
Risma Yana RisalAffiliation unknown1
Rusli M. RukkaAffiliation unknown1
Ayu MarshyaAffiliation unknown1
Siti HardiyantiNational Research and Innovation Agency1
Ni Made ViantikaAffiliation unknown1
Rasyidah BakriAffiliation unknown1
Andi Muh Rayhan RamadhanAffiliation unknown1
Pawennari HijjangAffiliation unknown1
Erma SulistianingsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">STRATEGI PENGEMBANGAN BISNIS  KERIPIK BAYAM</dc:title>
	<dc:creator xml:lang="en">Rukka, Rusli M</dc:creator>
	<dc:creator xml:lang="en">Busthanul, Nurbaya</dc:creator>
	<dc:creator xml:lang="en">Fatonny, Nur</dc:creator>
	<dc:description xml:lang="en">AbstractThe aim of this research is to understand the description of Business model canvas and to create a design of business transformation. The reseach held at CV. OAG Makassar, It is one of a company that produced spinach chips. In order to complete a valid data, researcher were conducted a participatory action reseach method, where the researcher also involved for more than two months in the company.  The general description of the company was explained in descriptive by describing the company resources position and their performance. Business model and its business transformation model were analized using business model canvas approach and customer emphaty map. The development strategy result of CV AOG business transformation is to improving the preserves of customer segment and so as their resource key. The improvement on value propositions like customer customization services, websites and social media in its value on channels and customer relationship produce a revenue streams from new product selling which made from spinach and other veggies. Improvement also needed in social activities on key activities, increasing partners such as event organizer and delivery services as key partners, also cost added for customization and social activity on cost structure.  Keywords : development strategy; bussiness model canvas;  spinach chips. </dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2018-02-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/3622</dc:identifier>
	<dc:identifier>10.20956/jsep.v14i1.3622</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 14 No. 1 (2018): Februari 2018; 41-54</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 14 No 1 (2018): Februari 2018; 41-54</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jsep/article/view/3622/pdf</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2018 Jurnal Sosial Ekonomi Pertanian</dc:rights>
</oai_dc:dc>