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PERILAKU KONSUMEN PADA PEMBELIAN BERAS DI KOTA MAKASSAR (Cunsomer Behavior on Purchasing Rice in Makassar City)

Jurnal Sosial Ekonomi Pertanian · Vol. 14 No. 2 (2018) · pp. 105–120

DOI
10.20956/jsep.v14i2.3695
ISSN
2598-5922, 0853-8395
Published
2018-07-16
Publisher
Hasanuddin University
Language
en

Abstract

One of the variables that cause differences in consumer behavior of rice is income. The purpose of this study is to identify the level of consumer income, rice attributes selected by consumers, and analyze the relationship between the level of consumer income with rice attributes. This research was conducted in Makassar City which is in traditional market of Pa'baeng-baeng and modern market of Lotte Mart. The object of research is the direct consumers who come shopping in the market Pa'baeng-baeng and Lotte Mart consists of 30 respondents respectively. The method of analysis is done by descriptive and Chi Square. The results show that the quality, packing, and price attributes are related to the income level. While the physical attributes of rice are not related to income levels.

Keywords

Collaboration network of the authors

40 authors · 82 co-authorship links · showing the 40 most connected

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Co-authorOrganisationJoint articles
Nurbaya BusthanulAffiliation unknown3
Rahim DarmaAffiliation unknown3
Saadah SaadahAffiliation unknown3
Didi RukmanaAffiliation unknown2
Hastika HastikaAffiliation unknown2
Niken Ayu MardiantiAffiliation unknown1
Rahmawaty A NadjaAffiliation unknown1
Ni Made Viantika SulianderiAffiliation unknown1
Galib Suwito CoraAffiliation unknown1
Andi FadhilahAffiliation unknown1
Hatta JamilAffiliation unknown1
M. Rusli RukkaAffiliation unknown1
Rizky PutrianiAffiliation unknown1
A. TenriawaruAffiliation unknown1
Ferawati FerawatiAffiliation unknown1
Yunus MusaAffiliation unknown1
Ria IndrianiAffiliation unknown1
Nimade ViantikaAffiliation unknown1
Arin SaputriAffiliation unknown1
Nurdin LanuhuAffiliation unknown1
Rahmawaty NadjaAffiliation unknown1
Ros MitaAffiliation unknown1
Rahmadanih RahmadanihAffiliation unknown1
Risma Yana RisalAffiliation unknown1
Rusli M. RukkaAffiliation unknown1
Sasmita AAffiliation unknown1
Saleh S. AliAffiliation unknown1
Ayu MarshyaAffiliation unknown1
Andi Trisnaidar DahringAffiliation unknown1
Ni Made ViantikaAffiliation unknown1
Irmayani ArasAffiliation unknown1
Ni Made Viantika SAffiliation unknown1
Putri Amelia S.Affiliation unknown1
Siti Hardiyanti SyamAffiliation unknown1
Riswa AmpangalloAffiliation unknown1
Aidil FikramAffiliation unknown1
Pira YuniarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">PERILAKU KONSUMEN PADA  PEMBELIAN BERAS DI KOTA MAKASSAR (Cunsomer Behavior on Purchasing Rice in Makassar City)</dc:title>
	<dc:creator xml:lang="en">Yusuf, Yulfirah</dc:creator>
	<dc:creator xml:lang="en">Amrullah, A.</dc:creator>
	<dc:creator xml:lang="en">Tenriawaru, A. Nixia</dc:creator>
	<dc:subject xml:lang="en">Rice</dc:subject>
	<dc:subject xml:lang="en">Consumen Behavior</dc:subject>
	<dc:subject xml:lang="en">Rice Attributes</dc:subject>
	<dc:subject xml:lang="en">Consumer’s Level Income</dc:subject>
	<dc:description xml:lang="en">One of the variables that cause differences in consumer behavior of rice is income. The purpose of this study is to identify the level of consumer income, rice attributes selected by consumers, and analyze the relationship between the level of consumer income with rice attributes. This research was conducted in Makassar City which is in traditional market of Pa'baeng-baeng and modern market of Lotte Mart. The object of research is the direct consumers who come shopping in the market Pa'baeng-baeng and Lotte Mart consists of 30 respondents respectively. The method of analysis is done by descriptive and Chi Square. The results show that the quality, packing, and price attributes are related to the income level. While the physical attributes of rice are not related to income levels.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2018-07-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/3695</dc:identifier>
	<dc:identifier>10.20956/jsep.v14i2.3695</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 14 No. 2 (2018): Juni 2018; 105-120</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 14 No 2 (2018): Juni 2018; 105-120</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jsep/article/view/3695/pdf_1</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2018 Jurnal Sosial Ekonomi Pertanian</dc:rights>
</oai_dc:dc>