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Communication Behavior and Performance of Agriculture Educators in the Digital Era in Tilongkabila District

Perilaku Komunikasi dan Kinerja Penyuluh Pertanian pada Era Digital di Kecamatan Tilongkabila

Jurnal Sosial Ekonomi Pertanian · Vol. 17 No. 2 (2021) · pp. 27–38

DOI
10.20956/jsep.v17i2.13020
ISSN
2598-5922, 0853-8395
Published
2021-11-01
Publisher
Hasanuddin University
Language
id
License
creativecommons.org/licenses/by-nc/4.0

Abstract

English

This study aims: 1) to determine the individual characteristics of agricultural instructors in the digital era in Tilongkabila District, 2) to analyze the communication behavior and performance of agricultural extension agents in the digital era in Tilongkabila District. This research was conducted at the BP3K office, Tilongkabila District, Bone Bolango Regency, with a total sample of 13 extension workers. The research method used is a survey method. The data analysis used in this research is quantitative descriptive with percentage formula and job performance value descriptive. The results showed that 1) the characteristics of the extension workers in Tilongkabila District were dominated by women with undergraduate education levels aged 35 to 46 years and most of them were THL extension workers who had a working period of 11-20 years, where most of the extension workers already had communication media in the form of telephone smart (smartphone) to support the implementation of their duties in the field. 2) the communication behavior in this study has a percentage of 33.04% which indicates that the instructor is still not good at communication behavior. Furthermore, the overall performance value of the instructor's performance with the total number obtained was 63.31% or it can be said that the performance of the instructors in Tilongkabila District went quite well.

Bahasa Indonesia

Penelitian ini bertujuan: 1) untuk mengetahui karakteristik individu penyuluh pertanian pada era digital di Kecamatan Tilongkabila, 2). untuk menganalisis perilaku komunikasi dan kinerja penyuluh pertanian pada era digital di Kecamatan Tilongkabila. Penelitian ini dilaksanakan di kantor BP3K Kecamatan Tilongkabila Kabupaten Bone Bolango dengan jumlah sampel 13 orang penyuluh. Metode penelitian yang digunakan adalah metode survey. Analisis data yang digunakan dalam penelitian ini yaitu deskriptif kuantitatif dengan rumus persentase dan deskriptif nilai prestasi kerja. Hasil penelitian menunjukkan bahwa 1) karakteristik penyuluh di Kecamatan Tilongkabila didominasi oleh perempuan dengan jenjang pendidikan sarjana berusia 35 sampai 46 tahun dan sebagian besar adalah penyuluh THL yang memiliki masa kerja berkisar antara 11 – 20 tahun, dimana penyuluh sebagian besar sudah memiliki media komunikasi berupa telepon pintar (smartphone) untuk mendukung pelaksanaan tugasnya dilapangan. 2) perilaku komunikasi dalam penelitian ini memiliki persentase sebesar 33,04 % yang menunjukan bahwa penyuluh masih kurang baik dalam perilaku komunikasi. Selanjutnya keseluruhan nilai prestasi kinerja penyuluh dengan jumlah total yang didapat sebesar 63,31 % atau dapat dikatakan bahwa kinerja penyuluh di Kecamatan Tilongkabila berjalan dengan cukup baik.

Keywords

Collaboration network of the authors

17 authors · 24 co-authorship links

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Co-authorOrganisationJoint articles
Verentiyansyah DunaAffiliation unknown1
Supriyo ImranAffiliation unknown1
Ramlan MustafaAffiliation unknown1
Dwi Kurniawan DondoAffiliation unknown1
Maryam Dj. KoniAffiliation unknown1
Yuriko BoeckoesoeAffiliation unknown1
Indriyani SaidiAffiliation unknown1
Amir HalidAffiliation unknown1
Rayan SahariAffiliation unknown1
Haris SinggiliAffiliation unknown1
Lusiana LusianaAffiliation unknown1
Tri Afni S. PanyoAffiliation unknown1
Ria IndrianiAffiliation unknown1
Nur Rahmi SuudAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Communication Behavior and Performance of Agriculture Educators in the Digital Era in Tilongkabila District</dc:title>
	<dc:title xml:lang="id">Perilaku Komunikasi dan Kinerja Penyuluh Pertanian pada Era Digital di Kecamatan Tilongkabila</dc:title>
	<dc:creator xml:lang="en">Fendy, Anwar</dc:creator>
	<dc:creator xml:lang="en">Bakari, Yuliana </dc:creator>
	<dc:creator xml:lang="en">Saleh, Yanti </dc:creator>
	<dc:creator xml:lang="id">Fendy, Anwar</dc:creator>
	<dc:creator xml:lang="id">Bakari, Yuliana </dc:creator>
	<dc:creator xml:lang="id">Saleh, Yanti </dc:creator>
	<dc:subject xml:lang="en">Behavior; </dc:subject>
	<dc:subject xml:lang="en">Communication; </dc:subject>
	<dc:subject xml:lang="en">Performance; </dc:subject>
	<dc:subject xml:lang="en">Agricultural Extension; </dc:subject>
	<dc:subject xml:lang="en">Digital Era</dc:subject>
	<dc:subject xml:lang="id">Perilaku; </dc:subject>
	<dc:subject xml:lang="id">Komunikasi; </dc:subject>
	<dc:subject xml:lang="id">Kinerja; </dc:subject>
	<dc:subject xml:lang="id">Penyuluh Pertanian; </dc:subject>
	<dc:subject xml:lang="id">Era Digital</dc:subject>
	<dc:description xml:lang="en">This study aims: 1) to determine the individual characteristics of agricultural instructors in the digital era in Tilongkabila District, 2) to analyze the communication behavior and performance of agricultural extension agents in the digital era in Tilongkabila District. This research was conducted at the BP3K office, Tilongkabila District, Bone Bolango Regency, with a total sample of 13 extension workers. The research method used is a survey method. The data analysis used in this research is quantitative descriptive with percentage formula and job performance value descriptive. The results showed that 1) the characteristics of the extension workers in Tilongkabila District were dominated by women with undergraduate education levels aged 35 to 46 years and most of them were THL extension workers who had a working period of 11-20&amp;nbsp; years, where most of the extension workers already had communication media in the form of telephone smart (smartphone) to support the implementation of their duties in the field. 2) the communication behavior in this study has a percentage of 33.04% which indicates that the instructor is still not good at communication behavior. Furthermore, the overall performance value of the instructor's performance with the total number obtained was 63.31% or it can be&amp;nbsp; said that the performance of the instructors in Tilongkabila District went quite well.</dc:description>
	<dc:description xml:lang="id">Penelitian ini bertujuan : 1) untuk mengetahui karakteristik individu penyuluh pertanian pada era digital di Kecamatan Tilongkabila, 2). untuk menganalisis perilaku komunikasi dan kinerja penyuluh pertanian pada era digital di Kecamatan Tilongkabila. Penelitian ini dilaksanakan di kantor BP3K Kecamatan Tilongkabila Kabupaten Bone Bolango dengan jumlah sampel 13 orang penyuluh. Metode penelitian yang digunakan adalah metode survey. Analisis data yang digunakan dalam penelitian ini yaitu deskriptif kuantitatif dengan rumus persentase dan deskriptif nilai prestasi kerja. Hasil penelitian menunjukkan bahwa 1) karakteristik penyuluh di Kecamatan Tilongkabila didominasi oleh perempuan dengan jenjang pendidikan sarjana berusia 35 sampai&amp;nbsp; 46 tahun dan sebagian besar adalah penyuluh THL yang memiliki masa kerja berkisar antara 11 – 20 tahun, dimana penyuluh sebagian besar sudah memiliki media komunikasi berupa telepon pintar (smartphone) untuk mendukung pelaksanaan tugasnya dilapangan. 2) perilaku komunikasi dalam penelitian ini memiliki persentase sebesar 33,04 % yang menunjukan bahwa penyuluh masih kurang baik dalam perilaku komunikasi. Selanjutnya keseluruhan nilai prestasi kinerja penyuluh dengan jumlah total yang didapat sebesar 63,31 % atau dapat dikatakan bahwa kinerja penyuluh di Kecamatan Tilongkabila berjalan dengan cukup baik.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2021-11-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/13020</dc:identifier>
	<dc:identifier>10.20956/jsep.v17i2.13020</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 17 No. 2 (2021): Juni 2021; 27-38</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 17 No 2 (2021): Juni 2021; 27-38</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>id</dc:language>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>