Analysis of The Hydroponic Vegetable Business Strategy During The Covid-19 Pandemic in City Of Makassar (Case Study on Green Top Farm)

Waliyanti, Nur Indah; Jusni, Jusni; Diansari, Pipi; Waliyanti, Nur Indah; Jusni, Jusni; Diansari, Pipi

doi:10.20956/jsep.v18i3.20562

Open access Jurnal

Analysis of The Hydroponic Vegetable Business Strategy During The Covid-19 Pandemic in City Of Makassar (Case Study on Green Top Farm)

Analisis Strategi Usaha Sayuran Hidroponik Pada Masa Pandemi Covid-19 di Kota Makassar (Studi Kasus di Green Top Farm)

Jurnal Sosial Ekonomi Pertanian · Vol. 18 No. 3 (2022) · pp. 201–209

DOI: 10.20956/jsep.v18i3.20562
ISSN: 2598-5922, 0853-8395
Published: 2022-08-10
Publisher: Hasanuddin University
Language: en
License: creativecommons.org/licenses/by-nc/4.0

Abstract

English

This research aims to analyze strategies that can be used in hydroponic vegetable business at Green Top Farm. This research method uses SWOT analysis. Determination of the research location by purposive. Informants in this study consisted of main informants and key informants. Data used are primary and secondary. The results showed that the Green Top Farm IFE matrix was able to take advantage of strengths to overcome weaknesses with a value of 2.40. While the EFE matrix shows that the Green Top Farm can take advantage of opportunities and be able to anticipate threats with a value of 2.18. The SWOT matrix shows that Green Top Farm is in quadrant I, namely the SO (Strength–Opportunities) strategy. The strategy formulation produces alternative strategies that are in accordance with the company's circumstances, namely expanding the hydroponic vegetable market, increasing the production and quality of hydroponic vegetables and maximizing the use of information technology to market products.

Bahasa Indonesia

Penelitian ini bertujuan untuk menganalisis strategi yang dapat digunakan dalam usaha sayuran hidroponik di Green Top Farm. Metode penelitian ini menggunakan analisis SWOT. Penentuan lokasi penelitian dilakukan secara sengaja (Purposive). Informan dalam penelitian ini terdiri dari informan utama dan informan kunci. Data yang digunakan adalah data primer dan sekunder. Hasil penelitian menunjukkan bahwa pada matriks IFE Green Top Farm mampu memanfaatkan kekuatan untuk mengatasi kelemahan dengan nilai 2.40. Sedangkan matriks EFE menunjukan bahwa Green Top Farm dapat memanfaatkan peluang dan mampu mengantisipasi ancaman dengan nilai 2.18. Matriks SWOT menunjukan bahwa Green Top Farm berada pada kuadran I yaitu strategi SO (Strenght–Opportunities). Perumusan strategi menghasilkan alternatif strategi yang sesuai dengan keadaan perusahaan yaitu memperluas pasar sayuran hidroponik, meningkatkan produksi dan kualitas sayuran hidroponik dan memaksimalkan pemanfaatan teknologi informasi untuk memasarkan produk.

Keywords

Collaboration network of the authors

37 authors · 111 co-authorship links

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Universitas Halu Oleo
Universitas Sembilanbelas November Kolaka
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
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Co-author	Organisation	Joint articles
Meta Mahendradatta	Affiliation unknown	2
Andi Nur Faidah Rahman	Affiliation unknown	2
Mulyati M Tahir	Affiliation unknown	2
Didi Rukmana	Affiliation unknown	2
Nurbaya Busthanul	Affiliation unknown	1
Febrianto Tandi Abeng	Affiliation unknown	1
Muh. Jayadi	Affiliation unknown	1
Sylvia Sjam	Affiliation unknown	1
Elkawakib Syam'un	Affiliation unknown	1
Nurfaida	Affiliation unknown	1
Katriani Mantja	Affiliation unknown	1
Feranita Haring	Affiliation unknown	1
Muh. Faried	Affiliation unknown	1
Zainal	Affiliation unknown	1
Rindam Latief	Affiliation unknown	1
Andi Rahman Mappangaja	Affiliation unknown	1
. Suryani	Affiliation unknown	1
Igods Gabryaldo	Affiliation unknown	1
Ariella Ramadhani	Affiliation unknown	1
Andi Imelda	Affiliation unknown	1
Andi Syastiawan	Affiliation unknown	1
Zulfikar Syamsi	Affiliation unknown	1
Endah Ernawati	Affiliation unknown	1
Heliawaty Lakare	Affiliation unknown	1
Muhammad Arsyad	Universitas Halu Oleo	1
SUMIATI SUMIATI	Affiliation unknown	1
Saadah Saadah	Affiliation unknown	1
Nurdin Lanuhu	Affiliation unknown	1
Astuti Siama	Affiliation unknown	1
Marina Marina	Universitas Sembilanbelas November Kolaka	1
A Amrullah	Affiliation unknown	1
Letty Fudjaja	Affiliation unknown	1
Nur 'Iftitah	Affiliation unknown	1
Andi Nixia Tenriawaru	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en">Analysis of The Hydroponic Vegetable Business Strategy During The  Covid-19 Pandemic in City Of Makassar (Case Study on Green Top Farm)</dc:title>
	<dc:title xml:lang="id">Analisis Strategi Usaha Sayuran Hidroponik Pada Masa Pandemi Covid-19 di Kota Makassar (Studi Kasus di Green Top Farm)</dc:title>
	<dc:creator xml:lang="en">Waliyanti, Nur Indah</dc:creator>
	<dc:creator xml:lang="en">Jusni, Jusni</dc:creator>
	<dc:creator xml:lang="en">Diansari, Pipi</dc:creator>
	<dc:creator xml:lang="id">Waliyanti, Nur Indah</dc:creator>
	<dc:creator xml:lang="id">Jusni, Jusni</dc:creator>
	<dc:creator xml:lang="id">Diansari, Pipi</dc:creator>
	<dc:subject xml:lang="en">Hydroponic Vegetables</dc:subject>
	<dc:subject xml:lang="en">Business Strategy</dc:subject>
	<dc:subject xml:lang="en">SWOT Matrix</dc:subject>
	<dc:subject xml:lang="en">Green Top Farm</dc:subject>
	<dc:subject xml:lang="id">Sayuran Hidroponik</dc:subject>
	<dc:subject xml:lang="id">Strategi Usaha</dc:subject>
	<dc:subject xml:lang="id">Matriks SWOT</dc:subject>
	<dc:subject xml:lang="id">Green Top Farm</dc:subject>
	<dc:description xml:lang="en">This research aims to analyze strategies that can be used in hydroponic vegetable business at Green Top Farm. This research method uses SWOT analysis. Determination of the research location by purposive. Informants in this study consisted of main informants and key informants. Data used are primary and secondary. The results showed that the Green Top Farm IFE matrix was able to take advantage of strengths to overcome weaknesses with a value of 2.40. While the EFE matrix shows that the Green Top Farm can take advantage of opportunities and be able to anticipate threats with a value of 2.18. The SWOT matrix shows that Green Top Farm is in quadrant I, namely the SO (Strength–Opportunities) strategy. The strategy formulation produces alternative strategies that are in accordance with the company's circumstances, namely expanding the hydroponic vegetable market, increasing the production and quality of hydroponic vegetables and maximizing the use of information technology to market products.</dc:description>
	<dc:description xml:lang="id">Penelitian ini bertujuan untuk menganalisis strategi yang dapat digunakan dalam usaha sayuran hidroponik di Green Top Farm. Metode penelitian ini menggunakan analisis SWOT. Penentuan lokasi penelitian dilakukan secara sengaja (Purposive). Informan dalam penelitian ini terdiri dari informan utama dan informan kunci. Data yang digunakan adalah data primer dan sekunder. Hasil penelitian menunjukkan bahwa pada matriks IFE Green Top Farm mampu memanfaatkan kekuatan untuk mengatasi kelemahan dengan nilai 2.40. Sedangkan matriks EFE menunjukan bahwa Green Top Farm dapat memanfaatkan peluang dan mampu mengantisipasi ancaman dengan nilai 2.18. Matriks SWOT menunjukan bahwa Green Top Farm berada pada kuadran I yaitu strategi SO (Strenght–Opportunities). Perumusan strategi menghasilkan alternatif strategi yang sesuai dengan keadaan perusahaan yaitu memperluas pasar sayuran hidroponik, meningkatkan produksi dan kualitas sayuran hidroponik dan memaksimalkan pemanfaatan teknologi informasi untuk memasarkan produk.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2022-08-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/20562</dc:identifier>
	<dc:identifier>10.20956/jsep.v18i3.20562</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 18 No. 3 (2022): Oktober, 2022; 201-209</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 18 No 3 (2022): October, 2022; 201-209</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>en</dc:language>
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	<dc:relation>https://journal.unhas.ac.id/index.php/jsep/article/view/20562/8421</dc:relation>
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