The Relationship Of Product Attributes To The Purchase Decision Process Of Juragan Powder Coffee Products

Pebriana, Vina; Kurniati, Dewi; Kusrini, Novira; Pebriana, Vina; Kurniati, Dewi; Kusrini, Novira

doi:10.20956/jsep.v20i1.27415

Open access Jurnal

The Relationship Of Product Attributes To The Purchase Decision Process Of Juragan Powder Coffee Products

Hubungan Atribut Produk Terhadap Proses Keputusan Pembelian Produk Kopi Bubuk Juragan

Jurnal Sosial Ekonomi Pertanian · Vol. 20 No. 1 (2023) · pp. 21–34

DOI: 10.20956/jsep.v20i1.27415
ISSN: 2598-5922, 0853-8395
Published: 2023-12-19
Publisher: Hasanuddin University
Language: en
License: creativecommons.org/licenses/by-nc/4.0

Abstract

English

This study aims to analyze the relationship between product attributes and the purchase decision process for Juragan ground coffee products in Kubu Raya Regency. Respondents amounted to 50 people who were carried out by accidental sampling. The data analysis technique used is the Spearman rank test with SPSS 21 software. The results showed that the product attribute variables that had a relationship with the purchasing decision process of Juragan ground coffee products were product quality, packaging and price, while the brand had no relationship with the purchasing decision process of Juragan ground coffee products in Kubu Raya Regency. This means that more attractive packaging and having good product quality and affordable prices will make consumers make purchasing decisions for Juragan ground coffee products in Kubu Raya Regency.

Bahasa Indonesia

Penelitian ini bertujuan untuk untuk menganalisis hubungan atribut produk terhadap proses keputusan pembelian produk kopi bubuk Juragan di Kabupaten Kubu Raya. Responden berjumlah 50 orang yang dilakukan secara accidental sampling. Teknik analisis data yang digunakan adalah uji rank spearman dengan software SPSS 21. Hasil penelitian menunjukkan bahwa variabel dari atribut produk yang mempunyai hubungan dengan proses keputusan pembelian produk kopi bubuk Juragan ialah kualitas produk, kemasan dan harga, sedangkan merek tidak terdapat hubungan dengan proses keputusan pembelian produk kopi bubuk Juragan di Kabupaten Kubu Raya. Hal ini berarti semakin menarik kemasan dan memiliki kualitas produk yang baik serta harga yang terjangkau akan membuat konsumen melakukan keputusan pembelian terhadap produk kopi bubuk Juragan di Kabupaten Kubu Raya.

Keywords

Collaboration network of the authors

16 authors · 26 co-authorship links

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Co-author	Organisation	Joint articles
Seravico Singa Delaseh	Affiliation unknown	1
Erlinda Yurisinthae	Affiliation unknown	1
Wanti Fitrianti	Affiliation unknown	1
Qohhaarudin Barokah Trisbyono	Affiliation unknown	1
Diah Puspita Sari	Affiliation unknown	1
Adi Suyatno	Affiliation unknown	1
Urai Suci YVI	Affiliation unknown	1
Rossie Wiedya Nusantara	Affiliation unknown	1
. Lolita	Affiliation unknown	1
Eva Dolorosa	Affiliation unknown	1
Yopiana Yopiana	Affiliation unknown	1
Monika Emeliani	Affiliation unknown	1
Komariyati Komariyati	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en">The Relationship Of Product Attributes To The Purchase Decision Process Of Juragan Powder Coffee Products</dc:title>
	<dc:title xml:lang="id">Hubungan Atribut Produk Terhadap Proses Keputusan Pembelian Produk Kopi Bubuk Juragan</dc:title>
	<dc:creator xml:lang="en">Pebriana, Vina</dc:creator>
	<dc:creator xml:lang="en">Kurniati, Dewi</dc:creator>
	<dc:creator xml:lang="en">Kusrini, Novira</dc:creator>
	<dc:creator xml:lang="id">Pebriana, Vina</dc:creator>
	<dc:creator xml:lang="id">Kurniati, Dewi</dc:creator>
	<dc:creator xml:lang="id">Kusrini, Novira</dc:creator>
	<dc:subject xml:lang="id">Atribut Produk;</dc:subject>
	<dc:subject xml:lang="id">Proses Keputusan Pembelian; </dc:subject>
	<dc:subject xml:lang="id">Uji Rank Spearman</dc:subject>
	<dc:subject xml:lang="en">Product Attributes; </dc:subject>
	<dc:subject xml:lang="en">Purchasing Decision Process; </dc:subject>
	<dc:subject xml:lang="en">Spearman Rank Test</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze the relationship between product attributes and the purchase decision process for Juragan ground coffee products in Kubu Raya Regency. Respondents amounted to 50 people who were carried out by accidental sampling. The data analysis technique used is the Spearman rank test with SPSS 21 software. The results showed that the product attribute variables that had a relationship with the purchasing decision process of Juragan ground coffee products were product quality, packaging and price, while the brand had no relationship with the purchasing decision process of Juragan ground coffee products in Kubu Raya Regency. This means that more attractive packaging and having good product quality and affordable prices will make consumers make purchasing decisions for Juragan ground coffee products in Kubu Raya Regency.</dc:description>
	<dc:description xml:lang="id">Penelitian ini bertujuan untuk untuk menganalisis hubungan atribut produk terhadap proses keputusan pembelian produk kopi bubuk Juragan di Kabupaten Kubu Raya. Responden berjumlah 50 orang yang dilakukan secara accidental sampling. Teknik analisis data yang digunakan adalah uji rank spearman dengan software SPSS 21. Hasil penelitian menunjukkan bahwa variabel dari atribut produk yang mempunyai hubungan dengan proses keputusan pembelian produk kopi bubuk Juragan ialah kualitas produk, kemasan dan harga, sedangkan merek tidak terdapat hubungan dengan proses keputusan pembelian produk kopi bubuk Juragan di Kabupaten Kubu Raya. Hal ini berarti semakin menarik kemasan dan memiliki kualitas produk yang baik serta harga yang terjangkau akan membuat konsumen melakukan keputusan pembelian terhadap produk kopi bubuk Juragan di Kabupaten Kubu Raya.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2023-12-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/27415</dc:identifier>
	<dc:identifier>10.20956/jsep.v20i1.27415</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 20 No. 1 (2024): February, 2024; 21-34</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 20 No 1 (2024): Februari, 2024; 21-34</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>en</dc:language>
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