Melola Discovery

← Melola Discovery

Open access Jurnal

Determinants of MSME Sales Performance: Evidence from E-Commerce and E-Payment Adoption in Rappocini District, Makassar City

Jurnal Sosial Ekonomi Pertanian · Vol. 21 No. 3 (2025) · pp. 145–155

ISSN
2598-5922, 0853-8395
Published
2025-11-26
Publisher
Hasanuddin University
Language
en
License
creativecommons.org/licenses/by-nc/4.0

Abstract

English

The rapid development of digital technologies has encouraged e-commerce and e-payment adoption among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Despite their contribution to the national economy, studies examining digital transaction technologies' effectiveness on MSME sales performance locally remain limited. This study analyzes the effects of e-commerce and e-payment adoption on MSME sales in Rappocini District, Makassar City. A quantitative approach used primary data from structured questionnaires of 30 MSME actors selected via purposive sampling. The data were analyzed using multiple linear regression with SPSS. Results show e-commerce adoption has a positive significant effect on MSME sales (β > 0; p 0; p < 0.05). Simultaneously, both variables significantly influence sales performance. These findings suggest that strengthening digital platforms and cashless payment systems can enhance MSME sales. Policy interventions should focus on improving digital literacy, infrastructure, and access to digital financial services to accelerate MSME digital transformation.

Bahasa Indonesia

Perkembangan pesat teknologi digital telah mendorong adopsi e-commerce dan e-payment di kalangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Meskipun kontribusinya terhadap perekonomian nasional cukup besar, studi yang mengkaji efektivitas teknologi transaksi digital terhadap kinerja penjualan UMKM secara lokal masih terbatas. Penelitian ini menganalisis pengaruh adopsi e-commerce dan e-payment terhadap penjualan UMKM di Kecamatan Rappocini, Kota Makassar. Pendekatan kuantitatif digunakan dengan data primer yang diperoleh melalui kuesioner terstruktur kepada 30 pelaku UMKM yang dipilih secara purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan SPSS. Hasil penelitian menunjukkan bahwa adopsi e-commerce berpengaruh positif signifikan terhadap penjualan UMKM (β > 0; p 0; p < 0,05). Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap kinerja penjualan. Temuan ini menunjukkan bahwa penguatan platform digital dan sistem pembayaran non-tunai dapat meningkatkan penjualan UMKM. Intervensi kebijakan sebaiknya berfokus pada peningkatan literasi digital, infrastruktur, dan akses terhadap layanan keuangan digital guna mempercepat transformasi digital UMKM.

Keywords

Collaboration network of the authors

26 authors · 88 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • National Research and Innovation Agency
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
A AmrullahAffiliation unknown2
Putri Ayu PramestiNational Research and Innovation Agency1
Muhamad Rodhi SupriyadiNational Research and Innovation Agency1
Muhammad Reza AlfinNational Research and Innovation Agency1
Rita NoverizaNational Research and Innovation Agency1
Dono WahyunoNational Research and Innovation Agency1
Dyah ManoharaNational Research and Innovation Agency1
MelatiNational Research and Innovation Agency1
MiftakhurohmahNational Research and Innovation Agency1
Riki WarmanNational Research and Innovation Agency1
AsnawiAffiliation unknown1
Feranita HaringAffiliation unknown1
Rahmansyah DermawanAffiliation unknown1
Rinaldi SjahrilAffiliation unknown1
Nurbaya BusthanulAffiliation unknown1
Nur FatonnyAffiliation unknown1
Didi RukmanaAffiliation unknown1
Nila RiskaAffiliation unknown1
Andi Trisnaidar DahringAffiliation unknown1
Eymal B DemmallinoAffiliation unknown1
Pira YuniarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Determinants of MSME Sales Performance: Evidence from E-Commerce and E-Payment Adoption in Rappocini District, Makassar City</dc:title>
	<dc:title xml:lang="id">Determinants of MSME Sales Performance: Evidence from E-Commerce and E-Payment Adoption in Rappocini District, Makassar City</dc:title>
	<dc:creator xml:lang="en">Bakri, Rasyidah</dc:creator>
	<dc:creator xml:lang="en">Viantika, Ni Made</dc:creator>
	<dc:creator xml:lang="en">Ramadhan, Andi Muh Rayhan</dc:creator>
	<dc:creator xml:lang="en">Rukka, Rusli M.</dc:creator>
	<dc:creator xml:lang="en">Hardiyanti, Siti</dc:creator>
	<dc:creator xml:lang="id">Bakri, Rasyidah</dc:creator>
	<dc:creator xml:lang="id">Viantika, Ni Made</dc:creator>
	<dc:creator xml:lang="id">Ramadhan, Andi Muh Rayhan</dc:creator>
	<dc:creator xml:lang="id">Rukka, Rusli M.</dc:creator>
	<dc:creator xml:lang="id">Hardiyanti, Siti</dc:creator>
	<dc:subject xml:lang="id">E-Commerce</dc:subject>
	<dc:subject xml:lang="en">E-Commerce</dc:subject>
	<dc:subject xml:lang="en">E-payment</dc:subject>
	<dc:subject xml:lang="en">MSME's sales</dc:subject>
	<dc:description xml:lang="en">The rapid development of digital technologies has encouraged e-commerce and e-payment adoption among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Despite their contribution to the national economy, studies examining digital transaction technologies' effectiveness on MSME sales performance locally remain limited. This study analyzes the effects of e-commerce and e-payment adoption on MSME sales in Rappocini District, Makassar City. A quantitative approach used primary data from structured questionnaires of 30 MSME actors selected via purposive sampling. The data were analyzed using multiple linear regression with SPSS. Results show e-commerce adoption has a positive significant effect on MSME sales (β &amp;gt; 0; p &amp;lt; 0.05), as does e-payment usage (β &amp;gt; 0; p &amp;lt; 0.05). Simultaneously, both variables significantly influence sales performance. These findings suggest that strengthening digital platforms and cashless payment systems can enhance MSME sales. Policy interventions should focus on improving digital literacy, infrastructure, and access to digital financial services to accelerate MSME digital transformation.</dc:description>
	<dc:description xml:lang="id">Perkembangan pesat teknologi digital telah mendorong adopsi e-commerce dan e-payment di kalangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Meskipun kontribusinya terhadap perekonomian nasional cukup besar, studi yang mengkaji efektivitas teknologi transaksi digital terhadap kinerja penjualan UMKM secara lokal masih terbatas. Penelitian ini menganalisis pengaruh adopsi e-commerce dan e-payment terhadap penjualan UMKM di Kecamatan Rappocini, Kota Makassar. Pendekatan kuantitatif digunakan dengan data primer yang diperoleh melalui kuesioner terstruktur kepada 30 pelaku UMKM yang dipilih secara purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan SPSS. Hasil penelitian menunjukkan bahwa adopsi e-commerce berpengaruh positif signifikan terhadap penjualan UMKM (β &amp;gt; 0; p &amp;lt; 0,05), begitu pula dengan penggunaan e-payment (β &amp;gt; 0; p &amp;lt; 0,05). Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap kinerja penjualan. Temuan ini menunjukkan bahwa penguatan platform digital dan sistem pembayaran non-tunai dapat meningkatkan penjualan UMKM. Intervensi kebijakan sebaiknya berfokus pada peningkatan literasi digital, infrastruktur, dan akses terhadap layanan keuangan digital guna mempercepat transformasi digital UMKM.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2025-11-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/49301</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 21 No. 3 (2025): October, 2025; 145-155</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 21 No 3 (2025): Oktober, 2025; 145-155</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jsep/article/view/49301/14108</dc:relation>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>