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A Virtual Ethnography Study: Fandom and Social Impact in Digital Era

ETNOSIA : Jurnal Etnografi Indonesia · Vol. 5 No. 2 (2020) · hlm. 238–251

DOI
10.31947/etnosia.v5i2.10898
ISSN
2548-9747, 2527-9319
Terbit
2020-10-23
Penerbit
Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.
Bahasa
en
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

Along with the advancement of Information and Communications Technology, the internet plays a massive role in South Korean idol groups' rapid growth. Global fans quickly become one of the crucial elements that heavily influence idol groups’ global popularity. BTS Army is one of the largest music fandoms in the past several years. This research analyzes fan culture using the case of BTS Army community in Surabaya. This research employs a qualitative method under a virtual ethnographic approach. This research conducts participant observation, in-depth interviews, focus group discussions, literature studies, and documentation on collecting the data. This research finds that online media provides a space for the mem Army community in members Surabaya to actively interact with each other as they share ideas and discussions over various BTS activities. The online interaction also leads to offline activities (e.g., regular fan-meetings, BTS members’ birthday celebrations, and other social activities). The research concludes that global fandom also acts as social agents. The observation of the BTS Army community in Surabaya shows that BTS’s charity works (e.g., Love Yourself campaign) influence the fans to be more involved in various social movements such as hosting multiple charity events.

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  • University of Pembangunan Nasional Veteran Jawa Timur
  • Waseda University
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Rekan penulisOrganisasiArtikel bersama
Zainal Abidin AchmadUniversity of Pembangunan Nasional Veteran Jawa Timur2
Dwi WahyuningtyasUniversity of Pembangunan Nasional Veteran Jawa Timur1
Roziana FebrianitaUniversity of Pembangunan Nasional Veteran Jawa Timur1
Valentin Ceretto BergeratAfiliasi tidak diketahui1
Sunnah Dwi RochmanaUniversity of Pembangunan Nasional Veteran Jawa Timur1
Oktifani WinartiUniversity of Pembangunan Nasional Veteran Jawa Timur1
Hanna NurhaqiqiUniversity of Pembangunan Nasional Veteran Jawa Timur1
Glen Aviaro SamandaUniversity of Pembangunan Nasional Veteran Jawa Timur1
Debby Vironica Nur JannahUniversity of Pembangunan Nasional Veteran Jawa Timur1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/etnosia/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">A Virtual Ethnography Study:  Fandom and Social Impact in Digital Era</dc:title>
	<dc:creator xml:lang="en">Kusuma, Ade</dc:creator>
	<dc:creator xml:lang="en">Putri Purbantina, Adiasri </dc:creator>
	<dc:creator xml:lang="en">Nahdiyah, Vina </dc:creator>
	<dc:creator xml:lang="en">Khasanah, Ucik Uswatun</dc:creator>
	<dc:subject xml:lang="en">BTS Army</dc:subject>
	<dc:subject xml:lang="en">digital</dc:subject>
	<dc:subject xml:lang="en">fandom</dc:subject>
	<dc:subject xml:lang="en">social impact</dc:subject>
	<dc:subject xml:lang="en">virtual ethnography</dc:subject>
	<dc:description xml:lang="en">Along with the advancement of Information and Communications Technology, the internet plays a massive role in South Korean idol groups' rapid growth. Global fans quickly become one of the crucial elements that heavily influence idol groups’ global popularity. BTS Army is one of the largest music fandoms in the past several years. This research analyzes fan culture using the case of BTS Army community in Surabaya. This research employs a qualitative method under a virtual ethnographic approach. This research conducts participant observation, in-depth interviews, focus group discussions, literature studies, and documentation on collecting the data. This research finds that online media provides a space for the mem Army community in members Surabaya to actively interact with each other as they share ideas and discussions over various BTS activities. The online interaction also leads to offline activities (e.g., regular fan-meetings, BTS members’ birthday celebrations, and other social activities). The research concludes that global fandom also acts as social agents. The observation of the BTS Army community in Surabaya shows that BTS’s charity works (e.g., Love Yourself campaign) influence the fans to be more involved in various social movements such as hosting multiple charity events.</dc:description>
	<dc:publisher xml:lang="en">Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.</dc:publisher>
	<dc:date>2020-10-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/etnosia/article/view/10898</dc:identifier>
	<dc:identifier>10.31947/etnosia.v5i2.10898</dc:identifier>
	<dc:source xml:lang="en">ETNOSIA : Jurnal Etnografi Indonesia; Vol. 5 No. 2 (2020); 238 - 251</dc:source>
	<dc:source>2548-9747</dc:source>
	<dc:source>2527-9319</dc:source>
	<dc:source>10.31947/etnosia.v5i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/etnosia/article/view/10898/5986</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2020 ETNOSIA : Jurnal Etnografi Indonesia</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>