Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

SEMIOTIKA IKLAN “KEKHAWATIRAN”: SOLUSI KELUAR DARI MASALAH KEHIDUPAN

JURNAL ILMU BUDAYA · Vol. 2 No. 1 (2014) · hlm. 77–83

DOI
10.34050/jib.v2i1.2402
ISSN
2621-5101, 2354-7294
Terbit
2014-06-30
Penerbit
Universitas Hasanuddin
Bahasa
en
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

Often people buy a product just worried. Fearing that the bone loss at a young age (especially women), people consume high-calcium milk; for fear of body fat because fat accumulates, then people buy milk diet, slimming tea (tea sleaming), etc. On the basis of this phenomenon, thispaper aims to analyze the construction of the meaning of 'concern' at the commercial products into advertising media. 'Concern' is seen as a sign, which is represented in the verbal and nonverbal language (video), which are then transferred into the meaning of concern commercialadvertisements.This paper uses a review of semiotics as a method to analyze the meaning of a concern as thereality of the sign. The results showed that the meaning of concern made by advertisers ispersuasive way to lead consumers to use the product being promoted, so that the function ofadvertising done by the manufacturer does not emphasize on functionality or usability of theproduct but a social function (concerns). Television advertising medium utilizing humanweaknesses, by selling a "concern", and buy products is the solution to get out of a concern.Keywords: semiotics, advertising, anxiety, social functioning ad

Jaringan kolaborasi para penulis

12 penulis · 27 tautan kepenulisan bersama · 8 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Hasanuddin University
  • Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Mulawarman University
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Prasuri KuswariniHasanuddin University2
Masdiana MasdianaHasanuddin University2
Mardi Adi ArminHasanuddin University1
Ade Yolanda LatjubaHasanuddin University1
Hasbullah HasbullahUniversitas Islam Negeri Sultan Syarif Kasim Riau1
Andi Muhammad AkhmarHasanuddin University1
Firda Nur AnnisaHasanuddin University1
Iriyanti BanduHasanuddin University1
Ery IswaryHasanuddin University1
Lukman LukmanHasanuddin University1
Syamsul RijalMulawarman University1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jib/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">SEMIOTIKA IKLAN “KEKHAWATIRAN”: SOLUSI KELUAR DARI MASALAH KEHIDUPAN</dc:title>
	<dc:creator xml:lang="en">Hasyim, Muhammad</dc:creator>
	<dc:description xml:lang="en">Often people buy a product just worried. Fearing that the bone loss at a young age (especially women), people consume high-calcium milk; for fear of body fat because fat accumulates, then people buy milk diet, slimming tea (tea sleaming), etc. On the basis of this phenomenon, thispaper aims to analyze the construction of the meaning of 'concern' at the commercial products into advertising media. 'Concern' is seen as a sign, which is represented in the verbal and nonverbal language (video), which are then transferred into the meaning of concern commercialadvertisements.This paper uses a review of semiotics as a method to analyze the meaning of a concern as thereality of the sign. The results showed that the meaning of concern made by advertisers ispersuasive way to lead consumers to use the product being promoted, so that the function ofadvertising done by the manufacturer does not emphasize on functionality or usability of theproduct but a social function (concerns). Television advertising medium utilizing humanweaknesses, by selling a "concern", and buy products is the solution to get out of a concern.Keywords: semiotics, advertising, anxiety, social functioning ad</dc:description>
	<dc:publisher xml:lang="en">Universitas Hasanuddin</dc:publisher>
	<dc:date>2014-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jib/article/view/2402</dc:identifier>
	<dc:identifier>10.34050/jib.v2i1.2402</dc:identifier>
	<dc:source xml:lang="en">JURNAL ILMU BUDAYA; Vol. 2 No. 1 (2014): Jurnal Ilmu Budaya; 77-83</dc:source>
	<dc:source>2621-5101</dc:source>
	<dc:source>2354-7294</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jib/article/view/2402/11050</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2017 JURNAL ILMU BUDAYA</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>