Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

HOTEL MARKETING INNOVATION STRATEGY IN TOURISM RECOVERY AFTER COVID 19 PANDEMIC

JURNAL ILMU BUDAYA · Vol. 10 No. 2 (2022) · hlm. 198–211

DOI
10.34050/jib.v10i2.24492
ISSN
2621-5101, 2354-7294
Terbit
2022-12-30
Penerbit
Universitas Hasanuddin
Bahasa
en
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

This research was conducted in three locations, namely hotels in Makassar, Bali, and Jakarta. This study aims to see the marketing innovation strategies carried out by the three hotels in tourism recovery after the Covid-19 pandemic. The research method used is the Mix method with SWOT analysis. Based on the results of the study, it was found that promotions carried out through advertisements in newspapers, magazines, the internet, radio, and environmental activities themselves were quite good. carry out various innovations in terms of management, especially in the field of computerization related to finance and also employees. In addition, the hotel also reduces the number of employees. Reduction of employee salaries, Implementation of the CHSE protocol, Promotion through the E-Commerce platform, Recruitment of employees carried out online, Use of daily labor, Making the hotel a stay facility for OTG, Providing training and self-development for Hotel HR, Afand fordable pricing.

Jaringan kolaborasi para penulis

5 penulis · 6 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Sebelas Maret University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Edi PurwantoSebelas Maret University1
Samanhudi SamanhudiSebelas Maret University1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jib/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">HOTEL MARKETING INNOVATION STRATEGY IN TOURISM RECOVERY AFTER COVID 19 PANDEMIC</dc:title>
	<dc:creator xml:lang="en">Yusniar Rahman, Kurnia</dc:creator>
	<dc:creator xml:lang="en">Hanafi, Hamsu </dc:creator>
	<dc:creator xml:lang="en">Sudarmi, Sudarmi</dc:creator>
	<dc:description xml:lang="en">This research was conducted in three locations, namely hotels in Makassar, Bali, and Jakarta. This study aims to see the marketing innovation strategies carried out by the three hotels in tourism recovery after the Covid-19 pandemic. The research method used is the Mix method with SWOT analysis. Based on the results of the study, it was found that promotions carried out through advertisements in newspapers, magazines, the internet, radio, and environmental activities themselves were quite good. carry out various innovations in terms of management, especially in the field of computerization related to finance and also employees. In addition, the hotel also reduces the number of employees. Reduction of employee salaries, Implementation of the CHSE protocol, Promotion through the E-Commerce platform, Recruitment of employees carried out online, Use of daily labor, Making the hotel a stay facility for OTG, Providing training and self-development for Hotel HR, Afand fordable pricing.</dc:description>
	<dc:publisher xml:lang="en">Universitas Hasanuddin</dc:publisher>
	<dc:date>2022-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jib/article/view/24492</dc:identifier>
	<dc:identifier>10.34050/jib.v10i2.24492</dc:identifier>
	<dc:source xml:lang="en">JURNAL ILMU BUDAYA; Vol. 10 No. 2 (2022): Jurnal Ilmu Budaya ; 198-211</dc:source>
	<dc:source>2621-5101</dc:source>
	<dc:source>2354-7294</dc:source>
	<dc:source>10.34050/jib.v10i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jib/article/view/24492/9210</dc:relation>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>