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Marketing Effectiveness of Akropora Decorative Coral (Acropora Sp.) at PT. Agung Aquatic Marine, Badung Bali

Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan · Vol. 10 No. 1 (2023) · hlm. 46–53

DOI
10.20956/jipsp.v10i1.27210
ISSN
2614-5014, 2355-729X
Terbit
2023-07-09
Penerbit
Hasanuddin University
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Coral reefs are marine biota that reproduce by budding and fertilization, making them natural resources aquarium consumers in Europe, America, and Asia are very interested in. Since Indonesia is the largest tropical nation producing sponges, there is an increasing need for imported products. Consequently, it may be inferred whether marketing can be carried out effectively as planned or targeted in accordance with the targets that the organization has established. This study uses descriptive qualitative analysis to investigate the marketing strategies and efficiency of Akropora decorative corals (Acropora sp) at PT. Agung Aquatic Marine in Badung, Bali. Additionally, PT. Agung Aquatic Marine's marketing efforts are deemed successful because the business's target may be met and ornamental coral sales keep rising each month. In addition, the marketing carried out by PT Agung Aquatic Marine is considered effective because the sale of ornamental corals continues to increase every month and can achieve the company's target.

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  • Universitas Halu Oleo
  • Jordan University of Science and Technology
  • Universitas Nahdlatul Ulama Kalimantan Timur
  • Universitas Muslim Indonesia
  • Universiti Teknologi MARA
  • Afiliasi tidak diketahui
  • Organisasi berbeda
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Mukti ZainuddinAfiliasi tidak diketahui5
Sitti Wahidah MasnaniAfiliasi tidak diketahui4
Mujadilah nurAfiliasi tidak diketahui3
Sri RahayuAfiliasi tidak diketahui3
Andi AgussalimAfiliasi tidak diketahui2
Amalia DzulqaidahAfiliasi tidak diketahui2
Zuhriah ZuhriahAfiliasi tidak diketahui2
Hadiratul KudsiahAfiliasi tidak diketahui2
Amir Hamzah MuhiddinAfiliasi tidak diketahui2
RAHAYU RAHAYUUniversitas Halu Oleo2
Yudi YudiAfiliasi tidak diketahui2
Nurlaila AriantoAfiliasi tidak diketahui1
IskandarAfiliasi tidak diketahui1
Ahmad MustafaJordan University of Science and Technology1
Muslim TadjuddahAfiliasi tidak diketahui1
Naslina AliminaAfiliasi tidak diketahui1
Fajeria -Afiliasi tidak diketahui1
Nur RahmahUniversitas Nahdlatul Ulama Kalimantan Timur1
Mukhtar MukhtarAfiliasi tidak diketahui1
Safaruddin SafaruddinUniversitas Muslim Indonesia1
Arifuddin Mas'udAfiliasi tidak diketahui1
Ma’ruf KasimUniversitas Halu Oleo1
. MarliaAfiliasi tidak diketahui1
Bahtiar .Afiliasi tidak diketahui1
Jubair Al HadatzAfiliasi tidak diketahui1
Abdul Rahman RahimUniversiti Teknologi MARA1
La Ode Abdul Rajab NadiaAfiliasi tidak diketahui1
Andi Irwan NurAfiliasi tidak diketahui1
Hardianto SasmitoAfiliasi tidak diketahui1
Bambang PramonoUniversitas Halu Oleo1
Sutardi SutardiUniversitas Halu Oleo1
Laode Muh. Golok JayaAfiliasi tidak diketahui1
La AnadiAfiliasi tidak diketahui1
. SamidaAfiliasi tidak diketahui1
Ilham RamadhanAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/iptekspsp/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 5 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Marketing Effectiveness of Akropora Decorative Coral (Acropora Sp.) at PT. Agung Aquatic Marine, Badung Bali</dc:title>
	<dc:creator xml:lang="en">Ridwan, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Kasmi, Mauli </dc:creator>
	<dc:creator xml:lang="en">Abdullah</dc:creator>
	<dc:creator xml:lang="en">Ilyas</dc:creator>
	<dc:creator xml:lang="en">Septiani, Lisa</dc:creator>
	<dc:subject xml:lang="en">Acropora sp</dc:subject>
	<dc:subject xml:lang="en">marketing effectiveness</dc:subject>
	<dc:subject xml:lang="en">ornamental coral</dc:subject>
	<dc:description xml:lang="en">Coral reefs are marine biota that reproduce by budding and fertilization, making them natural resources aquarium consumers in Europe, America, and Asia are very interested in. Since Indonesia is the largest tropical nation producing sponges, there is an increasing need for imported products. Consequently, it may be inferred whether marketing can be carried out effectively as planned or targeted in accordance with the targets that the organization has established. This study uses descriptive qualitative analysis to investigate the marketing strategies and efficiency of Akropora decorative corals (Acropora sp) at PT. Agung Aquatic Marine in Badung, Bali. Additionally, PT. Agung Aquatic Marine's marketing efforts are deemed successful because the business's target may be met and ornamental coral sales keep rising each month. In addition, the marketing carried out by PT Agung Aquatic Marine is considered effective because the sale of ornamental corals continues to increase every month and can achieve the company's target.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2023-07-09</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Research article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/iptekspsp/article/view/27210</dc:identifier>
	<dc:identifier>10.20956/jipsp.v10i1.27210</dc:identifier>
	<dc:source xml:lang="en">Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan; Vol. 10 No. 1 (2023); 46 - 53</dc:source>
	<dc:source>2614-5014</dc:source>
	<dc:source>2355-729X</dc:source>
	<dc:source>10.20956/jipsp.v10i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/iptekspsp/article/view/27210/9999</dc:relation>
	<dc:relation>10.20956/jipsp.v10i1.27210.g9999</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>