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The Role of Marketing Agencies in Eggs Selling at Layer Farmers in Indonesia: A Case Study in West Java, Bali and South Sulawesi

Jurnal Ilmu dan Teknologi Peternakan · Vol. 1 No. 2 (2016) · pp. 138–145

DOI
10.20956/jitp.v1i2.673
ISSN
2476-9444, 2086-6216
Published
2016-07-27
Publisher
Fakultas Peternakan, Universitas Hasanuddin, Makassar
Language
en

Abstract

The aim of this study was to determine the role of some marketing agencies in selling eggs of layer farmers in Indonesia. The research was conducted in West Java, Bali and South Sulawesi. The selection of those regions was based on the category that they had the most populous layer farmers compared to other regions. The number of respondents was determined using quota sampling method from FAO poultry industry data, i.e. 60 layer farmers of West Java and South Sulawesi respectively, and 41 farmers of Bali. The farmers involved in the study were those having layer population between 2000-5000 hens. Data were collected from the respondents through deep interview using a questioner that have been prepared before hand and conducted in May 2010. The results of the study indicated that among the marketing agencies studied in the three regions; West Java, Bali and South Sulawesi, the role of whole sellers in eggs selling of layer farmers was the most important one, followed by restaurants, traditional markets, consumers and the poultry shop, respectively. In terms of egg selling price in the three regions, the most expensive was in Bali and the cheapest one was in South Sulawesi.

Collaboration network of the authors

18 authors · 37 co-authorship links

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Co-authorOrganisationJoint articles
S BaharAffiliation unknown1
A MujnisaAffiliation unknown1
L. A. RotibAffiliation unknown1
N. DjideAffiliation unknown1
D.P. RahardjaAffiliation unknown1
M. B. RombeAffiliation unknown1
ST RohaniAffiliation unknown1
S. N. SirajuddinAffiliation unknown1
M. AminawarAffiliation unknown1
A. R. SiregarAffiliation unknown1
T. AryantoAffiliation unknown1
Nahariah NahariahAffiliation unknown1
L. AmaliahAffiliation unknown1
H. FattahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/peternakan/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Role of Marketing Agencies in Eggs Selling at Layer Farmers in  Indonesia: A Case Study in West Java, Bali and South Sulawesi</dc:title>
	<dc:creator xml:lang="en">Lestari, V. S.</dc:creator>
	<dc:creator xml:lang="en">Saadah, .</dc:creator>
	<dc:creator xml:lang="en">Ali, H. M.</dc:creator>
	<dc:creator xml:lang="en">Natsir, A.</dc:creator>
	<dc:description xml:lang="en">The aim of this study was to determine the role of some marketing agencies in selling eggs of layer farmers in Indonesia. The research was conducted in West Java, Bali and South Sulawesi. The selection of those regions was based on the category that they had the most populous layer farmers compared to other regions. The number of respondents was determined using quota sampling method from FAO poultry industry data, i.e. 60 layer farmers of West Java and South Sulawesi respectively, and 41 farmers of Bali. The farmers involved in the study were those having layer population between 2000-5000 hens. Data were collected from the respondents through deep interview using a questioner that have been prepared before hand and conducted in May 2010.  The results of the study indicated that among the marketing agencies studied in the three regions; West Java, Bali and South Sulawesi, the role of whole sellers in eggs selling of layer farmers was the most important one, followed by restaurants, traditional markets, consumers and the poultry shop, respectively. In terms of egg selling price in the three regions, the most expensive was in Bali and the cheapest one was in South Sulawesi.</dc:description>
	<dc:publisher xml:lang="en">Fakultas Peternakan, Universitas Hasanuddin, Makassar</dc:publisher>
	<dc:date>2016-07-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/peternakan/article/view/673</dc:identifier>
	<dc:identifier>10.20956/jitp.v1i2.673</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmu dan Teknologi Peternakan; Vol. 1 No. 2 (2011); 138-145</dc:source>
	<dc:source>2476-9444</dc:source>
	<dc:source>2086-6216</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/peternakan/article/view/673/476</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 Jurnal Ilmu dan Teknologi Peternakan</dc:rights>
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